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All Journal Jurnal Akuntansi dan Pajak JURNAL PUNDI Economics and Digital Business Review Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Journal of Community Service SWARNA Jurnal Publikasi Ilmu Manajemen Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Point Equilibrium Manajemen dan Akuntansi JURNAL ECONOMINA SWARNA: Jurnal Pengabdian Kepada Masyarakat
Magdalena, Maria
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JURNAL PUNDI

 1 
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Handphone Oppo pada Toko Max-Indo di Kota Padang Maria Magdalena; Wilzarwan Wilzarwan
JURNAL PUNDI Vol 3, No 3 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i3.178

Abstract

ABSTRACT            For the purpose of this study namely, to analyze the effect  of product quality, and brand image, on the purchasing decisions of the oppo brand handphone at the Max-Indo Padang shop. The population in this study is, all consumers who had bought the oppo brand mobile in the Max-Indo store in Padang City. Which numbered 1,836 people, while for the study sample were 100 respondents. The sample technique  used is, purposive sampling method by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression and statistical test T. The result of the study show that the product quality variable has a significance value of 0.034 and the brand image has a significance influence of 0.000. then the product quality, and brand image variables have a significant influence on the purchase decisions of the Oppo brand mobile phone at the Max-indo Padang shop. Keyword : Product Quality, Brand Image, and Purchasing Decision.
Pengaruh Citra Merek, Desain Produk Dan Harga Terhadap Keputusan Pembelian Di Lubuk Pandan Kec. 2x11 Enam Lingkung Kab. Padang Pariaman Maria Magdalena; Armansyah Armansyah
JURNAL PUNDI Vol 6, No 1 (2022)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v6i1.415

Abstract

The purpose of this study is to provide empirical evidence of the influence of Brand Image, Product Design and Price on the Purchase Decision of "Xiomi" Mobile Phones in Lubuk Pandan Kec.2x11 Enam Lingkung Kab. Pariaman Padang. The population in this study is the people of Lubuk Pandan Kec.2x11 Enam  lingkung Kab. Pariaman Padang. Accidental sampling technique is a sampling technique used in this study. The sample in this study were mobile phone buyers from Lubuk Pandan sub-district 2x11 Enam Lingkung Kabupaten Padang Pariaman who had predetermined criteria or characteristics. The number of respondents who can be used in this study are 87 people in Lubuk Pandan Kec.2X11 Enam Lingkung Kab. Pariaman Padang. Price has no effect on purchasing decisions. This type of research is quantitative research. It is hoped that mobile phone shops will first see the brand image, product design and price so that people who want to buy products feel comfortable and make good decisions when making purchases. Keywords: Brand Image, Product Design, Price and Purchase Decision
Pengaruh Komunikasi Pemasaran dan Kerelasian Nasabah Terhadap Loyalitas Nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang Maria - Magdalena; Lidya Martha; Ingat Budi Berkat; Kristian Zilliwu
JURNAL PUNDI Vol 2, No 3 (2018)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.372 KB) | DOI: 10.31575/jp.v2i3.117

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh komunikasi pemasaran terhadap loyalitas nasabah dan seberapa besar pengaruh kerelasian nasabah terhadap loyalitas nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang. Jenis penelitian ini adalah deskriptif kuantitatif dimana instrumen dari penelitian ini adalah membagikan kuesioner kepada responden. Populasi penelitian ini adalah nasabah peminjam kredit di PT Bank Nagari Cabang Pasar Raya Kota Padang dangan jumlah populasi sebanyak 997 orang dan dengan jumlah sampel 91 responden. Kemudian dilakukan analisis terhadap data yang telah didapat meliputi uji validitas, uji realibilitas, uji total capaian responden, uji asumsi klasik (uji normalitas, uji multikolinearitas dan uji heteroskedastisitas), uji regresi berganda, uji korelasi dan koefisien determinasi (R²), uji hipotesis melalui uji T dan uji F.Hasil penelitian menunjukkan bahwa komunikasi pemasaran berpengaruh signifikan terhadap loyalitas nasabah sedangkan kerelasian nasabah berpengaruh tidak signifikan terhadap loyalitas nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang. Hasil penelitian juga menunjukkan bahwa komunikasi pemasaran dan kerelasian nasabah secara simultan berpengaruh terhadap loyalitas nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang. 
Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian Mobil Honda Brio di Kota Padang Maria Magdalena; Nersi Ulan Sari
JURNAL PUNDI Vol 3, No 2 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i2.146

Abstract

The purpose of this study was to find out and analyze the influence of brand image, price and promotion on the decision to purchase a Honda Brio car in the city of Padang. The population in this study were all consumers who bought a Honda Brio car in the city of Padang at the Honda Gajah Motor Padang, totaling 584 people. While the number of samples in this study were 85 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variable brand image and promotion had a significant effect on the decision to purchase a Honda Brio car in the city of Padang. While the price variable does not significantly influence the decision to purchase a Honda Brio car in the city of Padang.
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang Maria Magdalena; Suroso Winardi
JURNAL PUNDI Vol 4, No 1 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i1.217

Abstract

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Konsumen dalam Menggunakan Layanan Go-Food di Kota Padang Selama Masa pandemi covid-19 Maria Magdalena; Arpen Arpen
JURNAL PUNDI Vol 6, No 2 (2022)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v6i2.422

Abstract

The purpose of this study is to investigate the effect of promotion and service on consumer choice when using food services in Padang City during the Covid-19 pandemic with a case study on the Gunung Pangilun community. The research involves quantitative research, the population of this research is the public and students of Padang city who used Go-Jek in Go-Food services. In this study population, there were 14,700 service users from January to June. The sampling method used in this study was non-probability sampling. The non-probability sampling method used in this study was random sampling. The number of samples collected in this study was 60 people. respondents. Data analysis techniques used validity testing, reliability testing, descriptive analysis (TCR testing), classical hypothesis/assumption testing, multiple linear regression analysis and hypothesis testing. The results of this study show that promotion, physical evidence, reliability, responsiveness, assurance, and empathy have a positive and significant impact on consumer decision on  the use of  Go-Food services during the Covid-19 pandemic in Gunung Pangilun, Padang city. Keywords: Promotion, Service Quality, Consumer Decision, Go-Food.
Co-Authors Abaharis, Henryanto Adinda Suci Ramadhani Adrizal Adrizal Agus Satria Prama Diva Alfian Alfian Andree Putra Armansyah Armansyah Arpen Arpen Badri, Juarsa Fernos, Jhon Helmi Prilia Aldino Hidayati, Habibatul Ingat Budi Berkat Irdha Yusra Irwansyah Putra Jeki Algusri Kristian Zilliwu Lusti Ika Nirmala Sari Martha, Lidya Mayliza, Riri Mido Fauzis Musthafa Musthafa Nersi Ulan Sari Nidia Anggreni Das Patria Nagara Pram Agusta Primutia Ananda Rahmizal, Maizul Rivandi, Muhammad Suroso Winardi Widya Permatasari Wilzarwan Wilzarwan Winda Nofrida Sari Wulan Rahmadani Zusmawati Zusmawati