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All Journal Jurnal Akuntansi dan Pajak JURNAL PUNDI Economics and Digital Business Review Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Journal of Community Service JURNAL ECONOMINA Jurnal Publikasi Ilmu Manajemen Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Point Equilibrium Manajemen dan Akuntansi

Magdalena, Maria

Sekolah Tinggi Ilmu Ekonomi KBP

Author-ID : 3990054

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Published : 19 Documents Claim Missing Document

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Pengaruh Mekanisme Corporate Governance Terhadap Ketepatan Waktu Pelaporan Keuangan (Studi Empiris Pada Perusahaan Perbankan Milik Pemerintah Pusat) Muhammad Rivandi; Maria Magdalena Gea
Jurnal Akuntansi dan Pajak Vol 19, No 01 (2018): Jurnal Akuntansi dan Pajak, Vol. 19, No. 01, Juli 2018
Publisher : ITB AAS INDONESIA

This study aims to examine the effect of corporate governance mechanism on the timeliness of financial reporting. The sample of this study are four central banking companies listed in Indonesia Stock Exchange (IDX) selected based on purposive sampling method. The method of data analysis used in this study is multiple regression models. Based on the hypotheses testing result, that the managerial ownership and audit committee have a positive and significant effect on the timeliness of financial reporting, while independent commissioner has no effect on the timeliness of financial reporting

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Handphone Oppo pada Toko Max-Indo di Kota Padang Maria Magdalena; Wilzarwan Wilzarwan
JURNAL PUNDI Vol 3, No 3 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i3.178

ABSTRACT For the purpose of this study namely, to analyze the effect of product quality, and brand image, on the purchasing decisions of the oppo brand handphone at the Max-Indo Padang shop. The population in this study is, all consumers who had bought the oppo brand mobile in the Max-Indo store in Padang City. Which numbered 1,836 people, while for the study sample were 100 respondents. The sample technique used is, purposive sampling method by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression and statistical test T. The result of the study show that the product quality variable has a significance value of 0.034 and the brand image has a significance influence of 0.000. then the product quality, and brand image variables have a significant influence on the purchase decisions of the Oppo brand mobile phone at the Max-indo Padang shop. Keyword : Product Quality, Brand Image, and Purchasing Decision.

Pengaruh Citra Merek, Desain Produk Dan Harga Terhadap Keputusan Pembelian Di Lubuk Pandan Kec. 2x11 Enam Lingkung Kab. Padang Pariaman Maria Magdalena; Armansyah Armansyah
JURNAL PUNDI Vol 6, No 1 (2022)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v6i1.415

The purpose of this study is to provide empirical evidence of the influence of Brand Image, Product Design and Price on the Purchase Decision of "Xiomi" Mobile Phones in Lubuk Pandan Kec.2x11 Enam Lingkung Kab. Pariaman Padang. The population in this study is the people of Lubuk Pandan Kec.2x11 Enam lingkung Kab. Pariaman Padang. Accidental sampling technique is a sampling technique used in this study. The sample in this study were mobile phone buyers from Lubuk Pandan sub-district 2x11 Enam Lingkung Kabupaten Padang Pariaman who had predetermined criteria or characteristics. The number of respondents who can be used in this study are 87 people in Lubuk Pandan Kec.2X11 Enam Lingkung Kab. Pariaman Padang. Price has no effect on purchasing decisions. This type of research is quantitative research. It is hoped that mobile phone shops will first see the brand image, product design and price so that people who want to buy products feel comfortable and make good decisions when making purchases. Keywords: Brand Image, Product Design, Price and Purchase Decision

Pengaruh Komunikasi Pemasaran dan Kerelasian Nasabah Terhadap Loyalitas Nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang Maria - Magdalena; Lidya Martha; Ingat Budi Berkat; Kristian Zilliwu
JURNAL PUNDI Vol 2, No 3 (2018)
Publisher : AKBP-STIE "KBP" PADANG

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh komunikasi pemasaran terhadap loyalitas nasabah dan seberapa besar pengaruh kerelasian nasabah terhadap loyalitas nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang. Jenis penelitian ini adalah deskriptif kuantitatif dimana instrumen dari penelitian ini adalah membagikan kuesioner kepada responden. Populasi penelitian ini adalah nasabah peminjam kredit di PT Bank Nagari Cabang Pasar Raya Kota Padang dangan jumlah populasi sebanyak 997 orang dan dengan jumlah sampel 91 responden. Kemudian dilakukan analisis terhadap data yang telah didapat meliputi uji validitas, uji realibilitas, uji total capaian responden, uji asumsi klasik (uji normalitas, uji multikolinearitas dan uji heteroskedastisitas), uji regresi berganda, uji korelasi dan koefisien determinasi (R²), uji hipotesis melalui uji T dan uji F.Hasil penelitian menunjukkan bahwa komunikasi pemasaran berpengaruh signifikan terhadap loyalitas nasabah sedangkan kerelasian nasabah berpengaruh tidak signifikan terhadap loyalitas nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang. Hasil penelitian juga menunjukkan bahwa komunikasi pemasaran dan kerelasian nasabah secara simultan berpengaruh terhadap loyalitas nasabah di PT Bank Nagari Cabang Pasar Raya Kota Padang.

Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian Mobil Honda Brio di Kota Padang Maria Magdalena; Nersi Ulan Sari
JURNAL PUNDI Vol 3, No 2 (2019)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v3i2.146

The purpose of this study was to find out and analyze the influence of brand image, price and promotion on the decision to purchase a Honda Brio car in the city of Padang. The population in this study were all consumers who bought a Honda Brio car in the city of Padang at the Honda Gajah Motor Padang, totaling 584 people. While the number of samples in this study were 85 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variable brand image and promotion had a significant effect on the decision to purchase a Honda Brio car in the city of Padang. While the price variable does not significantly influence the decision to purchase a Honda Brio car in the city of Padang.

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang Maria Magdalena; Suroso Winardi
JURNAL PUNDI Vol 4, No 1 (2020)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v4i1.217

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions. Keywords: product quality, brand image, purchasing decisions.

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Konsumen dalam Menggunakan Layanan Go-Food di Kota Padang Selama Masa pandemi covid-19 Maria Magdalena; Arpen Arpen
JURNAL PUNDI Vol 6, No 2 (2022)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v6i2.422

The purpose of this study is to investigate the effect of promotion and service on consumer choice when using food services in Padang City during the Covid-19 pandemic with a case study on the Gunung Pangilun community. The research involves quantitative research, the population of this research is the public and students of Padang city who used Go-Jek in Go-Food services. In this study population, there were 14,700 service users from January to June. The sampling method used in this study was non-probability sampling. The non-probability sampling method used in this study was random sampling. The number of samples collected in this study was 60 people. respondents. Data analysis techniques used validity testing, reliability testing, descriptive analysis (TCR testing), classical hypothesis/assumption testing, multiple linear regression analysis and hypothesis testing. The results of this study show that promotion, physical evidence, reliability, responsiveness, assurance, and empathy have a positive and significant impact on consumer decision on the use of Go-Food services during the Covid-19 pandemic in Gunung Pangilun, Padang city. Keywords: Promotion, Service Quality, Consumer Decision, Go-Food.

Pengaruh Citra Perusahaan dan Kualitas Pelayanan terhadap Kepuasan Nasabah Menabung Zusmawati Zusmawati; Maria Magdalena; Jhon Fernos; Adinda Suci Ramadhani
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.371

Penelitian ini bertujuan untuk menguji Pengaruh Citra Perusahaan dan Kualitas Pelayanan terhadap Kepuasan Nasabah menabung di PT Bank Nagari Cabang Lubuk Buaya Padang. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah nasabah yang menabung di PT. Bank Nagari Cabang Lubuk Buaya Padang. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan jumlah sampel sebanyak 98 orang dengan menggunakan rumus slovin. Teknik analisis data menggunakan regresi linier berganda. Hipotesis diuji dengan menggunakan uji t. Hasil penelitian ini menunjukkan bahwa citra perusahaan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah PT Bank Nagari Cabang Lubuk Buaya Padang.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PAKAIAN BEKAS IMPOR DI PASAR LERENG KOTA BUKITTINGGI Maria Magdalena; Musthafa Musthafa
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.191

This study has a problem formulation namely whether product quality and price have a significant effect on consumer satisfaction on imported used clothing in the Pasar Lereng Bukittinggi. This study aims to prove the relationship between the effect of product quality and price on consumer satisfaction on imported used clothing at the Lereng Market, Bukittinggi City. This type of research is quantitative research. In this study, the number of samples was 96 respondents. The data was collected using a questionnaire and the sampling technique was carried out by random sampling technique, namely sampling based on the random. The data analysis technique used is multiple regression analysis and to test the hypothesis using statistical t test. The results showed that product quality had a significant partial effect on consumer satisfaction on imported used clothing at the Bukittinggi Lereng Market. The quality of the product has a t count of 9.662 > t table 1.9858 or a sig value. is 0.000 < 0.05. Price has a significant partial effect on consumer satisfaction on imported used clothing at the Bukittinggi Lereng Market. The price has t count 2.478 > t table 1.9858 or sig value. is 0.015 < 0.05

PENGARUH CITRA MEREK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ROKOK ESSE DI BUKIT TINGGI Maria Magdalena; Agus Satria Prama Diva
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i1.192

This study has a problem formulation, namely whether brand image affects the purchasing decision of esse cigarettes in Bukit Tinggi and whether product design affects the purchasing decision of esse cigarettes in Bukit Tinggi. This study aims to determine the effect of brand image, product design and price on purchasing decisions of esse cigarettes in Bukit Tinggi. This type of research is quantitative research. The sample consists of 96 people who use esse cigarettes by using accidental sampling. Analysis of the data used is multiple linear regression analysis, classical assumption test, and hypothesis testing. The results showed that the brand image variable partially had a positive and significant effect on purchasing decisions for esse cigarettes in Bukit Tinggi. Meanwhile, Product Design Variables have a positive and significant positive effect on purchasing decisions for esse cigarettes in Bukit Tinggi. And the price variable has a positive and significant positive and significant effect on purchasing decisions for esse cigarettes in Bukit Tinggi

Co-Authors Adinda Suci Ramadhani Adrizal Adrizal Agus Satria Prama Diva Andree Putra Armansyah Armansyah Arpen Arpen Badri, Juarsa Fernos, Jhon Helmi Prilia Aldino Hidayati, Habibatul Ingat Budi Berkat Irdha Yusra Irwansyah Putra Kristian Zilliwu Martha, Lidya Mayliza, Riri Mido Fauzis Musthafa Musthafa Nersi Ulan Sari Patria Nagara Pram Agusta Rahmizal, Maizul Rivandi, Muhammad Suroso Winardi Widya Permatasari Wilzarwan Wilzarwan Winda Nofrida Sari Wulan Rahmadani Zusmawati Zusmawati

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