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Pengaruh Iklan di Media Sosial dan Inovasi Produk Terhadap Perkembangan Usaha Cia Cai Cen
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 8 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v8i2.904

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh iklan di media sosial dan inovasi produk terhadap perkembangan usaha pisang coklat kemeklah Tebing Tinggi. Jenis Penelitian ini adalah Kuantitatif dengan bantuan aplikasi SPSS 25.00, menggunakan sampel sebanyak 96 responden yang pernah melakukan pembelian produk kemeklah. Penelitian ini menggunakan analisis regresi linier berganda dengan menghasilkan kesimpulan yaitu : variabel iklan melalui media sosial berpengaruh positif dan signifikan terhadap perkembangan usaha pisang coklat kemeklah Tebing Tinggi, variabel inovasi produk berpengaruh secara positif dan signifikan terhadap pengembangan usaha pisang coklat kemeklah Tebing Tinggi, dan variabel iklan di media sosial dan inovasi produk berpengaruh secara simultan terhadap perkembangan usaha pisang coklat kemeklah Tebing Tinggi.
Pengaruh Gaya Hidup, Harga, Kualitas Produk, Dan Merek Terhadap Minat Beli Pakaian di Toko Kimberly Cia Cai Cen
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.905

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, harga produk, kualitas dan merek terhadap minat beli pakaian di toko Kimberly (studi kasus pada Mahasiswa STIE Bina Karya Tebing Tinggi). jenis penelitian ini adalah jenis penelitian kuantitatif asosiatif dan menyebar kuesioner melalui sebuah platform google form kepada responden yang dijadikan sampel penelitian ini dan kemudian data diolah dengan menggunakan SPSS (Statisctical Product and Service Solution) version 25.00. Penelitian ini menggunakan sampel sebanyak 34 responden. Pengambilan sampel menggunakan teknik purposive sampling. Alat uji yang digunakan adalah uji instrumen, uji asumsi klasik dan uji hipotesis. Dari hasil pengujian ini dapat disimpulkan bahwa berdasarkan hasil analisis terhadap hipotesis pertama dapat diketahui bahwa thitung (0,960) < ttabel (2,042), demikian pula dengan nilai signifikansinya sebesar 0,345 < 0,05 maka dapat disimpulkan hipotesis pertama ditolak, artinya Variabel Gaya Hidup (X1) tidak terdapat pengaruh signifikan terhadap Minat Beli (Y). Hipotesis kedua dapat diketahui bahwa thitung (2,064) > ttabel (2,042), dan nilai signifikansinya sebesar 0,048 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya Harga Produk (X2) berpengaruh terhadap Minat Beli (Y). Hipotesis ketiga dapat diketahui bahwa thitung (2,538) > ttabel (2,042), dan nilai signifikansinya sebesar 0,017 < 0,05 maka dapat disimpulkan hipotesis ketiga diterima, artinya Kualitas (X3) berpengaruh terhadap Minat Beli (Y). Hipotesis keempat dapat diketahui bahwa thitung (-0,094) > ttabel (-2,042), dan nilai signifikansinya sebesar 0,926 > 0,05 maka dapat disimpulkan hipotesis keempat ditolak, artinya Merek (X4) tidak berpengaruh terhadap Minat Beli (Y) dan hipotesis kelima dapat diketahui bahwa Fhitung (9,049) > Ftabel (3,33), dan nilai signifikansi sebesar 0,000 < 0,05 maka dapat disimpulkan hipotesis kelima diterima, artinya Gaya Hidup (X1) dan Harga Produk (X2), Kualitas (X3), Merek (X4) berpengaruh secara bersama-sama (simultan) terhadap Minat Beli (Y).
Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Rumah Sakit Sri Pamela Tebing Tinggi Cia Cai Cen
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i`1.907

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh disiplin kerja dan motivasi kerja terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening pada rumah sakit sri pamela Tebing Tinggi. Populasi dalam penelitian ini adalah karyawan non medis pada Rumah Sakit Sri Pamela Tebing Tinggi yang berjumlah 60 orang. Sampel yang diambil sebanyak 60 responden dengan menggunakan metode teknik sampling jenuh karena jumlah sampel dibawah 100. Metode analisis regresi yang digunakan adalah regresi linear berganda dan untuk menguji hipotesis digunakan uji t dan uji analisis jalur. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan program SPSS versi 25. Dari hasil penelitian ini dapat disimpulkan bahwa disiplin kerja berpengaruh terhadap kepuasan kerja pada karyawan, motivasi kerja berpengaruh terhadap gaya kepemimpinan pada karyawan, kepuasan kerja berpengaruh terhadap kepuasan kerja pada karyawan, disiplin kerja berpengaruh terhadap kinerja karyawan pada karyawan, motivasi kerja tidak berpengaruh terhadap kinerja karyawan pada karyawan, kepuasan kerja berpengaruh terhadap kinerja karyawan, kepuasan kerja tidak menjadi variabel mediasi antara disiplin kerja terhadap kinerja karyawan, kepuasan kerja menjadi variabel mediasi antara motivasi terhadap kinerja karyawan.
The effect of teacher teaching, learning methods and students’ perceptions on the student's learning achievement in Medan city Limega Candrasa; Cia Cai Cen
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221737

Abstract

Learning achievement is something that cannot be separated from learning activities because learning achievement is the output of the learning process. Student achievement is influenced by two main factors, namely factors from within the student (Internal) and factors originating from outside the student or the environment (External). The research method used is quantitative data method. Qualitative research as a human instrument, serves to determine the focus of research, select informants as data sources, assess data quality, analyze data, interpret data and draw conclusions from the findings. The results of the study using t-test (partial) showed that the Teacher Teaching Method variable (X1) had an effect on the student achievement variable (Y), then the online learning method (X2) had an effect on student achievement (Y).
Motivation's influence on credit decisions: unveiling the moderating effect of brand awareness in PT Bank Syariah Indonesia Tebing Tinggi branch Sarwoto Sarwoto; Cia Cai Cen; Rika Surianto Zalukhu; Sri Murni
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243881

Abstract

The number of MSMEs in Indonesia is very large, but the portion of credit financing to MSMEs is still very small when compared to the percentage of the number of MSMEs. Therefore, this study aims to analyze the effect of MSME customer motivation on credit decisions at PT Bank Syariah Indonesia through brand awareness as a moderating variable. This research is a quantitative descriptive study conducted on 250 MSME customers of PT Bank Syariah Indonesia, who have credit with current status and are willing to be respondents. Sampling method with accidental sampling. This study uses primary data collected by questionnaires distributed to respondents. Respondents' perceptions were measured using a Likert scale.  Research with SEM model, data processing with PLS 3.0 smart software. The results showed that motivation and brand awareness has a significant effect on MSME customer credit decisions at PT Bank Syariah Indonesia Tebing Tinggi branch. Brand awareness can be a moderating variable in the influence of motivation on credit decisions of MSME customers of PT Bank Syariah Indonesia Tebing Tinggi Branch.  The implication of this research is targeting the policy of increasing Islamic bank credit financing that is oriented towards brand awareness.
The effect of teacher teaching, learning methods and students’ perceptions on the student's learning achievement in Medan city Limega Candrasa; Cia Cai Cen
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221737

Abstract

Learning achievement is something that cannot be separated from learning activities because learning achievement is the output of the learning process. Student achievement is influenced by two main factors, namely factors from within the student (Internal) and factors originating from outside the student or the environment (External). The research method used is quantitative data method. Qualitative research as a human instrument, serves to determine the focus of research, select informants as data sources, assess data quality, analyze data, interpret data and draw conclusions from the findings. The results of the study using t-test (partial) showed that the Teacher Teaching Method variable (X1) had an effect on the student achievement variable (Y), then the online learning method (X2) had an effect on student achievement (Y).
Pengaruh Brand Image dan Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Intervening pada Pelanggan Roti Kacang Mpok Atik Dio Wiranda; Raka Gymnastiar Sasmita; Mangasi Sinurat; Cia Cai Cen
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4367

Abstract

This study aims to determine the Influence of Brand Image and Product Quality on Customer Loyalty with Satisfaction as an Intervening Variable on Mpok Atik Peanut Bread Customers. The research method used is a quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 97 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) including: coefficient of determination/r-square (r2) and hypothesis testing with t-statistics and indirect effect tests. The results of Smart PLS 3.0 in this study are that Brand Image has an effect on Customer Satisfaction of Mpok Atik Peanut Bread Customers, Product Quality does not have an effect on Customer Satisfaction of Mpok Atik Peanut Bread Customers, Brand Image has an effect on Customer Loyalty of Mpok Atik Peanut Bread Customers, Product Quality does not have an effect on Customer Loyalty of Mpok Atik Peanut Bread Customers, Customer Satisfaction does not have an effect on Customer Loyalty of Mpok Atik Peanut Bread Customers, Brand Image does not have an effect on Customer Loyalty with Customer Satisfaction as an Intervening Variable on Mpok Atik Peanut Bread Customers, Product Quality does not have an effect on Customer Loyalty with Customer Satisfaction as an Intervening Variable on Mpok Atik Peanut Bread Customers.
Co-Authors Abednego Ketaren Aisyah Siregar Ayu Zurlaini Damanik Candrasa, Limega Desy Astrid Anindya Dian Purnama Sari Dio Wiranda Erwin Nuryana Faisal Fitrianingsih Fitrianingsih Kumala Vera Dewi Mangasi Sinurat Muhammad Habibie Nursaimatussaddiya Raka Gymnastiar Sasmita Rakhmawati Purba Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rika Zaluku Rodi Syafrizal Rumiris Siahaan Rusmewahni Rusmewahni Sarwoto Sarwoto Sri Murni Sri Winda Hardiyanti Damanik Suci Etri Jayanti S