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All Journal Kinesik MIMBAR (Jurnal Sosial dan Pembangunan) MediaTor: Jurnal Komunikasi Ethos Jurnal Kajian Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Common Jurnal Peurawi : Media Kajian Komunikasi Islam LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Ike Junita Triwardhani
Bidang Kajian Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Jurnal ABDINUS : Jurnal Pengabdian Nusantara

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Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Raditya Pratama Putra; Anne Maryani; Ike Junita Triwardhani; Indri Rachmawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Co-Authors Alexandria Cempaka Harum Ani Yuningsih Anne Maryani Anne Ratnasari Ari Usman Arie Mukhamad Akbar Zulfikrie Atie Rachmiatie Deasy Juliani Dendha Ocha Permana Dinda Yanisya Tifankha Donny Ibrahim Alsa Fadilya Lemantieshiba Permana Fajar Nugraha Ifsani Ehsan Fachrezi Indri Rachmawati Islahuddin Ashari Amir Jihan Ramadhanailah Latifah Nur Faidzah Listiani, Endri Majida Nurul Izza Melinda Syafira Muhammad Fajar Wahab Muhammad Naufal Majid Nataprawira Nasywa Divany Larasati Pandu Kurnia Priyambada Raditya Pratama Putra Reza Yuda Prawira Salsabila Putri Khairunnisa Septian Titus Alta Pradana Alta Soebagdja Salim Soebagdja Salim Valya Shabilla Wulan Trigartanti Yanuar Nurul Fazri Yulianti