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Journal : Jurnal Ekonomika dan Bisnis Islam

PENGARUH KULITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH, MAKEOVER DAN EMINA Anggita Maudilla Safira; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.663 KB) | DOI: 10.26740/jekobi.v3n2.p139-151

Abstract

The development of the cosmetics industry in Indonesia in 2010 - 2015 has increased every year. This is evidenced by the high level of cosmetics production in Indonesia. With that, the cosmetics industry is given the trust to produce good quality cosmetic products. This study aims to determine the effect of product quality (X1) and promotion (X2) on purchasing decisions (Y) of Wardah, MakeOver and Emina cosmetic products. The sample used in this study were 100 Muslim female respondents who used Wardah, MakeOver and Emina cosmetics in Surabaya. The approach taken in this research was an associative quantitative approach. Primary data obtained from the distribution of questionnaires to consumers who use Wardah, MakeOver and Emina cosmetics. The analysis technique used in this research was Partial Least Square (PLS) analysis. The results of this study indicated that product quality has a positive and significant effect on purchasing decisions. In addition, promotion also affected positively and significantly on purchasing decisions.
ANALISIS PRAKTIK MINDRING DALAM PERSPEKTIF EKONOMI ISLAM DI DESA MANYAR SIDORUKUN GRESIK Qurrota Ayun Zakiyyati; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.881 KB) | DOI: 10.26740/jekobi.v3n2.p237-249

Abstract

This Study uses a qualitative descriptive method that aims to determine proces of mindring practice services in the village of Manyar Sidorukun Gresik. From this study it can  can be concluded, that mindring transaction have been going on for dozen of years and are considered as a solution to the household Economy that is easy and fast by using mutual trust. The concept of mindring practice is a service that offers credit sale and purchase with 2 objects namely the object of goods and money. In Islamic economic law the practice of mindring type of goods credit is in accordance with Fatwa No. 110 / DSN-MUI / IX / 2017 concerning sale and purchase agreement and does not include transactions containing usury. Whereas in the practice of mindring the type of money credit is not in accordance with Fatwa concerning the sale and purchase agreement on the provisions of the goods, because the goods referred to in the sale and purchase agreement of credit money are intangible only words, then the contract This money credit includes a loan agreement which contains usury because there are additional requirements that required by mindring practice service provider so that the law is haram.
pengaruh promosi dan literasi terhadap keputusan pembelian produk pegadaian syariah di Surabaya Rifky Faransyah; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 3 (2020): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.812 KB) | DOI: 10.26740/jekobi.v3n3.p141-150

Abstract

The Financial Services Authority conducted a national survey of the literacy level of Indonesian people as many as 8000 people from 20 provinces and produced only 14.85 percent which was well literate, while 38.89 percent was quite literate and 45.44 percent non-literate and the promotion rate was quite literate. conducted by sharia pawnshops that are considered less than optimal by the community through initial surveys conducted by researchers, therefore this study aims to determine the effect of promotion and literacy on purchasing decisions of Sharia pawnshops in Surabaya, both partially and simultaneously. The sample in this study were 100 respondents who were Sharia Pegadaian customers. This study uses multiple linear models to obtain answers to the research objectives. Where the results are obtained partially and simultaneously, there is a positive influence from the promotion and literacy variables on the purchasing decision variable. The results obtained from the R2 test, the independent variable has a simultaneous effect of 0.763 or 76.3% on the dependent variable. While there is a residual of 0.237 or 23.7% influenced by other factors outside the research variables
Pengaruh Prinsip Self Assessment terhadap Pemenuhan Kewajiban Zakat Muhammad Iqbal Alifio; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 3 (2020): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821.901 KB) | DOI: 10.26740/jekobi.v3n3.p198-209

Abstract

The fluctuation of the level of zakat funds obtained by BAZNAS affects the zakat potential that has been determined. The National Zakat Agency (BAZNAS) revealed that the potential for zakat in Indonesia can get IDR 252 trillion per year, while the funds raised are only 1% of the potential zakat. That is, the zakat potential which is set in the year has not reached the fulfillment of zakat obligations, therefore this study aims to determine the principle of self-assessment of the fulfillment of zakat obligations partially or simultaneously. This type of research uses associative quantitative methods with the sampling technique using random sampling. The required sample is 100, the respondents are Muslim communities who have fulfilled their zakat fitrah obligations domiciled in Gresik and Surabaya. Research using multiple linear models to obtain answers to research objectives. The results obtained partially and simultaneously there is an influence from the variable of the principle of self-assessment on the fulfillment of zakat obligations. The results of the R2 test, the independent variable has an effect of 0.306 or 30.6% on the dependent variable. While there is a residual of 0.694 or 69.4%, it can be seen that other factors are outside the research.
Peran BMT Bina Ummat Sejahtera Cabang Montong Melalui Pembiayaan Murabahah Dalam Upaya Penguatan Ekonomi UMKM Andy Ansol Asfino; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 1 (2019): April
Publisher : Universitas Negeri Surabaya

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Abstract

This research is a qualitatife descriptive study that aims to determine the role of BMT Bina Ummat Sejahtera through murabahah financing in an effort to strengthen the economy of MSMEs. Data collection techniques use observation, interviews, and documentation. From the results of the study it was conclude that The role given by BMT was seen from capital and guidance. Capital plays a role in strengthening the economy of MSMEs, while the guidance given by BMT to members is not maximal because it is only seen from the monthly installments of members. Murabahah financing plays a role in strengthening the economy of MSMEs seen from the development of businesses characterized by the amount of income, profits, and labor. Also seen from welfare which is marked by the fulfillment of basic, additional, and educational needs.
Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Mengambil KPR Syariah Bank Jatim Syariah Surabaya Alfia Qorizah; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 2 (2019): Agustus
Publisher : Universitas Negeri Surabaya

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Abstract

This research is aimed to observe the influence of marketing mix towards customers’ decision to get Islamic home financing in Bank Jatim Sharia Branch Surabaya. The type of research is qualitative with associative clausal approach. The number of the sample for this research is 50 respondents and the type of sampling used is simple random sampling. Technique of analysis used is multiple linear regression with the help of SPSS 23 program. The result shows that partially, the marketing mix variables which influence significantly towards customers’ decision in using the product Islamic home financing variable are, promotion, place, people, and promise. Meanwhile, variables which do not influence the customers’ decision are product, price, process, physical proof and patience. Simultaneously, marketing mix variables influence customers’ decision significantly.
Analisis Efisiensi Sistem Informasi Manajemen Nikah (Simkah) Pada Kantor Urusan Agama Kecamatan Sidoarjo Indri Cahya Lolyta; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 3 (2019): December
Publisher : Universitas Negeri Surabaya

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Abstract

This quantitative research aims to analyze how efficient public services at Office of Religious Affair in Sidoarjo sub-district using SIMKAH. Data analysis technique using data envelopment analysis (DEA) with input variables: cost, service time, number of employees while output variable: number of marriage books in 2018. The sampling teknik used is purposive sampling through interview data collection techniques and documentation. The results of optained, office of religious affair Sidoarjo sub-district can as a reference for other office of religious affair
Determinan Kepuasan Pelanggan KPR di BNI Syariah Kantor Cabang Surabaya Dharmawangsa Bella Halimatus Sa’diyah; Prayudi Setiawan Prabowo
Jurnal Ekonomika dan Bisnis Islam Vol 2 No 3 (2019): December
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to examine the influence of determinant of KPR customer satisfaction in BNI Syariah Surabaya Dharmawangsa Branch Office. The number of samples used in this study amounted to 40 respondents who came from KPR customers at BNI Syariah Surabaya Dharmawangsa Branch Office and used probability sampling techniques. This study uses a multiple linear regression analysis tool. The results showed that partially the service quality and price variables had a significant effect on customer satisfaction variables while the product quality, emotional and cost variables did not significantly influence the customer satisfaction variable.