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All Journal JMM (Jurnal Masyarakat Mandiri) Enrichment : Journal of Management Jurnal Ekonomi Manajemen (JEM) International Journal of Islamic and Social Sciences (ISOS) International Journal of Management, Economic, Business and Accounting Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK) SOCIRCLE : Journal Of Social Community Services
Eman Sulaiman
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pump Up Your Sales With These Remarkable Sales Responsiveness Marketing On Customer Satisfaction In The Automotive Industry Tactics Eman Sulaiman; Ronaldi WIjaya
International Journal of Islamic and Social Sciences (ISOS) Vol. 1 No. 3 (2021): Vol. 1 No. 3 (2021): ISOS : International Journal of Islamic and Social Science
Publisher : UIN Mataram

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The purpose of this study was to examine the effect of responsiveness marketing on customer satisfaction in the Automotive Industry. To test these variables, researchers used customers at PT. AUTO2000 Cirebon as the object of research. This type of research is quantitative descriptive. The research was conducted using a survey method by distributing questionnaires to 100 customers. The results of research on responsiveness marketing, showed that it positively significantly affected customer satisfaction that the calculation results obtained t-count > t-table; 2.812 > 0.677. Then H0 is rejected and Ha is accepted, meaning that there is a significant influence between responsiveness marketing on customer satisfaction. R Square of 0.75. This shows that the percentage of the contribution of the independent variable of responsiveness marketing on the dependent variable of customer satisfaction is 75 percent.
PENGARUH WORD OF MOUTH MARKETING (WOM) TERHADAP KEPUTUSAN PEMBELIAN DI PT. BINTANG TIMUR Eman Sulaiman; Ida Heryani; Irfan
Jurnal Ekonomi Manajemen Vol 17 No 1 (2022): Jurnal Ekonomi Manajemen Vol 17 ed. 1 Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Cirebon

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Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh word of mouth marketing (WOM) terhadap keputusan pembelian di PT. Bintang Timur. Jenis Penelitian Kuatitatif dengan 96 Responden Konsumen PT. Bintang Timur. Hasil dari penelitian ini menunjukan bahwa word of mouth marketing (WOM) berpengaruh signifikan terhadap keputusan pembelian dengan t-hitung 6.888 > t tabel 1.66792 sebesar 42,5%. Abstract The purpose of this study was to determine the effect of word of mouth marketing (WOM) on purchasing decisions at PT. East Star. Types of Qualitative Research with 96 Consumer Respondents PT. East Star. The results of this study indicate that word of mouth marketing (WOM) has a significant effect on purchasing decisions with t-count 6.888 > t table 1.66792 of 42.5%.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Kosmetik Di Kota Cirebon Eman Sulaiman; Wawat Hermawati; Uni Uun Kurniasih
Jurnal Ekonomi Manajemen Vol 16 No 2 (2021): Vol 16 No.12 -Desember-2021: Jurnal Manajemen Sekolah Tinggi Ilmu Ekonomi Cirebo
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Cirebon

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Abstract This study aims to determine the effect of price and promotion on cosmetic purchasing decisions at PT Al Wardah Cirebon City. The research used in this study used quantitative descriptive methods and simple regression analysis techniques for data collection using survey questionnaires, interviews, and observations and using SPSS Windows version 21 for hypothesis calculations. In this study, there were 106 respondents who used the technique to saturation before the analysis test was carried out with a prerequisite test, namely the normality test. Based on the results of the analysis, the significance of the price and promotion is positive at 3,732. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian kosmetik di PT Al Wardah Kota Cirebon. Penelitian yang digunakan dalam penelitian ini menggunakan metode deskritif kuantitatif dan teknis analis regresi sederhana untuk pengumpulan data yang menggunakan kuesioner survey, wawancara,dan observasi serta menggunakan spss windows versi 21 untuk perhitungan hipotesis. Sampai dalam penelitian ini adalah 106 responden yang menggunakan teknik sampai jenuh sebelum dilakukan uji analisis di lakukan uji prasyarat yaitu uji normalitas. Berdasarkan hasil analisis di signifikan dari harga dan promosi adalah positif sebesar 3.732.
Store Atmosphere and Service Quality on Cafe Consumer Satisfaction Vina Andita Pratiwi; Eman Sulaiman; Endah Budiastuti; Adnan Ajie
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

A well-prepared abstract enables the reader to identify the basic content of a document quickly and accurately, to determine its relevance to their interests, and thus to decide whether to read the document in its entirety. The Abstract should be informative and completely self-explanatory, provide a clear statement of the problem, the proposed approach or solution, and point out major findings and conclusions. The Abstract should be 100 to 200 words in length. The abstract should be written in the past tense. Standard nomenclature should be used and abbreviations should be avoided. No literature should be cited. The keyword list provides the opportunity to add keywords, used by the indexing and abstracting services, in addition to those already present in the title. Judicious use of keywords may increase the ease with which interested parties can locate our article
PENGARUH REMUNERASI TERHADAP PENINGKATAN KINERJA PRAJURIT PUSAT KESENJATAAN ARTILERI MEDAN (PUSSENARMED) ANGGOTA TNI AD DI PUSSEN ARMED CIMAHI Khansa Nur Agustin Febyanti; Vina Andita Pratiwi; Eman Sulaiman
Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi Vol 1 No 1 (2022): Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi
Publisher : xjurnal.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1091.351 KB) | DOI: 10.58468/jambak.v1i1.25

Abstract

ABSTRACT The purpose of this study was to determine the effect of remuneration on improving the performance of soldiers from the Medan Artillery Weapons Center (Pussenarmed) Members of the Indonesian Army at Pussen Armed Cimahi. This study uses the quantitative method with a saturated sample of 50 soldiers. Data was collected by filling out a questionnaire for the ability and motivation of the Soldier Performance. Furthermore, the collected data was analyzed using SPSS 26.0 for Windows with a significance level (α) of 0.05. The results obtained that tcount > ttable is 3,443 > 0.67964. Then H0 is rejected and Ha is accepted, meaning that there is a significant effect of remuneration on the performance of soldiers. With an R Square value of 0.198, it means that remuneration has a contribution of 19.8% to the performance of soldiers at the Medan Artillery Armament Center (Pussenarmed) Cimahi and the remaining 80.2% is influenced by other factors not examined by the author. ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh pengaruh Remunerasi Terhadap Peningkatan Kinerja Prajurit Pusat Kesenjataan Artileri Medan (Pussenarmed) Anggota TNI AD Di Pussen Armed Cimahi. Penelitian ini menggunakan metode Kantitatif dengan sampel jenuh sebanyak 50 Prajurit. Pengumpulan data dilakukan dengan pengisian kuesioner untuk kemampuan dan motivasi dengan Kinerja Prajuriti. Selanjutnya data yang terkumpul dianalisa dengan menggunakan SPSS 26.0 for Windows dengan tingkat kemaknaan (α) 0.05. Hasil penelitian diperoleh thitung > ttabel yaitu 3.443 > 0.67964. Maka H0 ditolak dan Ha diterima, artinya ada pengaruh signifikan remunerasi terhadap kinerja prajurit. Dengan nilai R Square sebesar 0,198 artinya mengindikasikan bahwa remunerasi mempunyai kontribusi sebesar 19,8 % terhadap kinerja prajurit di Pusat Persenjataan Arteleri Medan (Pussenarmed) Cimahi dan selebihnya 80,2% dipengaruhi oleh faktor lain yang tidak diteliti oleh penulis.
DOUBLE METHOD PELATIHAN PENINGKATAN MUTU BIJI KAKAO PETANI Mulono Apriyanto; Arif Munandar; Eman Sulaiman; Yulianti Yulianti
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 3 (2023): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i3.14830

Abstract

Abstrak: Kuantitas kakao yang diproduksi di Indonesia telah berkembang secara signifikan, meskipun kualitasnya telah berfluktuasi. Teknik pengolahan kakao yang tidak memadai, termasuk fermentasi dan pengeringan, menghasilkan kualitas yang buruk. Tujuan kegiatan ini adalah meningkatan mutu biji kakao petani melalui pelatihan fermentasi. Pelaksanaan kegiatan 15 Maret 2022 sampai dengan 15 April 2022, metode yang digunakan adalah teori dan praktek diakhiri dengan evaluasi. Metode teori merupakan pemberian pemahaman tentang tingkat kematangan buah kakao serta pentingnya fermentasi terhadap mutu biji kakao secara ceramah dalam kelas. Metode praktek dilakukan dilapangan secara langsung, baik menentukan kematangan buah kakao dan melakukan fermentasi. Kegiatan ini menghasilkan perubahan mutu biji kakao sebelum dan setelah pelatihan, serta peningkatan teknologi pengolahan biji kakao. Mitra pada kegiatan ini yaitu Evaluasi di Desa Sungai Dusun, Kabupaten Indragiri Hilir, Provinsi Riau. Guna mengetahui perubahan pengetahuan memakai metode test tulis dan lisan dari hasil kegiatan dapat disimpulkan terjadi peningkatan mutu biji kakao petani sebesar 32%.Abstract: The quantity of cocoa produced in Indonesia has grown significantly, although its quality has fluctuated. Inadequate cocoa processing techniques, including fermentation and drying, results in poor quality. The purpose of this activity is to improve the quality of farmers' cocoa beans through fermentation training. Implementation of activities March 15 2022 to April 15 2022, the method used is theory and practice ending with evaluation. The theoretical method is the provision of an understanding of the maturity level of cocoa pods and the importance of fermentation on the quality of cocoa beans through lectures in class. The practical method is carried out directly in the field, both determining the maturity of the cocoa pods and carrying out the fermentation. This activity resulted in changes in the quality of cocoa beans before and after training, as well as improvements in cocoa bean processing technology. The partner in this activity is Evaluation in Sungai Dusun Village, Indragiri Hilir Regency, Riau Province. In order to find out changes in knowledge using the written and oral test methods from the results of the activity it can be concluded that there was an increase in the quality of the farmers' cocoa beans by 32%.
Donating Behavior and Charity Giving on Intentions to Donate: A Literature Study Eman Sulaiman; Refius Pradipta Setyanto; Eka Parianti
International Journal of Management, Economic, Business and Accounting Vol. 2 No. 2 (2023): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v2i2.63

Abstract

Purpose of the study — Donation and charity is one of the cultural behaviors of the Indonesian Nation, various forms of donations and giving of charity were made and designed according to needs. This study aims to find out how the behavior of donations and what factors are contained in making donations and charities in the community and making a research model.Research method— The method used is to review the literature relating to donations and charities.Result— The results of this study produce a research model in the form of individual Behavior variables (moral core, empathy, news exposure, positive and negative performance as well as an efficient color on the emotional giving of charity), fundraising, and internet technology features that influence the behavior of donations and charity giving that have an impact Interested in donating. Intermediary of social status and sentiment and sophistationConclusion— This literature study aimed to explore the behavior of donations and charity giving in the Indonesian community and develop a research model. Through an analysis of existing literature, several key factors were identified that influence individuals' intentions to donate and engage in charitable activities.The research model developed includes individual behavior variables such as moral core, empathy, news exposure, and positive and negative performance. These variables play a significant role in shaping emotional giving and charitable behavior. Additionally, the study highlights the influence of fundraising strategies and internet technology features on donation behavior, suggesting that these factors can enhance individuals' interest in donating.Furthermore, the research model acknowledges the intermediary role of social status and sentiment, as well as sophistication, in the donation process. These factors can impact individuals' attitudes and decisions regarding charitable giving.
Growth Of Business Partners On Sales Volume And Stock As Moderating Variables On Stock Points Areu Nurbela; Eman Sulaiman; Suwandi
International Journal of Management, Economic, Business and Accounting Vol. 2 No. 3 (2023): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v2i3.65

Abstract

Purpose of the study — The purpose of this study is to identify the effect of business partner growth on sales volume with stock as a variable that affects the relationship between business partner growth and sales volume. The object of the study is business partners and sales of basic food products at the regular stock point of the Cirebon Palace. The phenomenon of an increase in the number of business partners that are relatively stable from month to month each period will be a positive thing for the growth process of a business partner, so that sales volume will increase if followed by adequate availability stock.Research method—In this study using quantitative methods and questionnaires became the source of data obtained from respondents. The analytical methods in this study are simple regression analysis and moderation regression analysis, validity test and reliability test, classical assumption test consisting of normality test, autocorrelation test, heteroskedasticity test, multicholinearity test, and hypothesis test which includes t test, f test and coefficient of determination.Result— The results showed that (1) the business partner growth variable has a positive effect on sales volume, (2) stock variables affect sales volume, (3) stock variables moderate the relationship between business partner growth variables and sales volume.Conclusion— this study found that the growth of business partners has a positive effect on sales volume in the basic food product industry. The availability of stock plays a crucial role in moderating this relationship, as adequate stock levels enhance the impact of business partner growth on sales volume. Therefore, businesses should focus on expanding their network of business partners while ensuring sufficient stock to maximize sales growth and capitalize on market opportunities.
Increasing The Productivity Of Housewives With Jelly Art Training Eman Sulaiman; Ellin Herlina; Susi Widyastuti
SOCIRCLE : Journal Of Social Community Services Vol. 1 No. 1 (2022): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v1i1.1

Abstract

Training in pudding jelly art for housewives leads to improved productivity, skill development, and positive economic impact. Through efficient dessert production and increased income, families benefit, and the local economy is positively impacted.
PELATIHAN MINI STUDIO PHOTO BOX UNTUK MENINGKATKAN KUALITAS FOTO PRODUK DAN DAYA JUAL PRODUK UMKM Ellin Herlina; Eman Sulaiman; Vina Andita Pratiwi; Indra Surya Permana; Wike Pertiwi; Andika Saputra
SOCIRCLE : Journal Of Social Community Services Vol. 1 No. 1 (2022): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v1i1.5

Abstract

Kualitas foto produk sangat menentukan keberhasilan usaha mikro, kecil, dan menengah (UMKM) di pasar e-commerce. UMKM seringkali berjuang untuk bersaing dengan bisnis yang lebih besar karena keterbatasan sumber daya yang mereka miliki untuk pemasaran, termasuk mengambil foto produk berkualitas tinggi. Photo box studio mini adalah solusi hemat biaya yang dapat membantu UMKM mengontrol foto produk mereka dan meningkatkan kualitas foto produk mereka. Pelatihan kotak foto mini studio memberi UMKM keterampilan dan pengetahuan yang mereka butuhkan untuk mengambil foto berkualitas tinggi dari produk mereka, meningkatkan peluang mereka untuk dilihat dan dibeli oleh pelanggan. Pelatihan tersebut dapat menghasilkan foto produk yang lebih baik, peningkatan penjualan, dan sektor UMKM yang lebih kuat dan kompetitif. Makalah ini menyimpulkan bahwa UMKM harus mempertimbangkan untuk berinvestasi dalam mini studio photo box dan mengikuti pelatihan mini studio photo box untuk meningkatkan kualitas foto produk mereka dan meningkatkan daya jual mereka di pasar e-commerce. Abstrack The quality of product photos is crucial for the success of micro, small, and medium-sized enterprises (MSMEs) in the e-commerce marketplace. MSMEs often struggle to compete with larger businesses due to the limited resources they have for marketing, including taking high-quality product photos. The mini studio photo box is a cost-effective solution that can help MSMEs take control of their product photos and improve the quality of their product photos. Mini studio photo box training provides MSMEs with the skills and knowledge they need to take high-quality photos of their products, increasing their chances of being seen and purchased by customers. The training can lead to improved product photos, increased sales, and a stronger and more competitive MSME sector. This paper concludes that MSMEs should consider investing in a mini studio photo box and participating in mini studio photo box training to improve the quality of their product photos and increase their selling power in the e-commerce marketplace.
Co-Authors Adnan Ajie Andika Saputra Apriyanto, Mulono Areu Nurbela Arif Munandar Eka Parianti Ellin Herlina Endah Budiastuti Ida Heryani Indra Surya Permana Irfan Khansa Nur Agustin Febyanti Ronaldi WIjaya Setyanto, Refius Pradipta Susi Widyastuti Suwandi Uni Uun Kurniasih Vina Andita Pratiwi Vina Andita Pratiwi Wawat Hermawati Wike Pertiwi Yulianti Yulianti