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All Journal Sains: Jurnal Manajemen dan Bisnis International Journal of Artificial Intelligence Research
Suriyanti Mangkona
Universitas Muslim Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Work Environment And Work Stress on Employee Performance in Dalton Hotel Makassar Wahyudi Wahyudi; Suriyanti Mangkona
Sains: Jurnal Manajemen dan Bisnis Vol 14, No 2 (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v14i2.13446

Abstract

This study aims to determine and analyze the effect of work environment and work stress on employee performance at Hotel Dalton, Makassar. The research approach used is a quantitative approach with an explanatory method—sampling using a simple random sampling technique, with a total of 137 employees as respondents. The statistical method used in this study is multiple linear regression. The results of the analysis show that the work environment variable does not have a partial effect on employee performance, but the work stress variable has a partial effect on employee performance variables. Furthermore, work environment and work stress have a simultaneous influence on employee performance at Hotel Dalton, Makassar
Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Muchlis Abbas; Ibrahim Ibrahim; Taufik Thahir; Suriyanti Mangkona; Masyadi Masyadi; Kasnaeny Karim
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.
The Effect of Competence, Emotional Intelligence and Work Environment on Employee Performance Verri Ginoga; Masyadi Masyadi; Suriyanti Mangkona
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.890

Abstract

This research was conducted with the aim of knowing and analyzing the influence of competence, emotional intelligence, work environment on the performance of employees of PT Perkebunan Nusantara XIV (Persero) Bone Arasoe Sugar Factory, Bone Regency and to analyze the variables that have the most influence on the performance of employees of PT Perkebunan Nusantara XIV (Persero) Bone Arasoe Sugar Factory, Bone Regency. Bone. This study chose the object of research to employees of PT. Perkebunan Nusantara XIV (Persero) Sugar Factory Bone Arasoe Kab. Bone and data collection was carried out with primary data and secondary data with sampling methods using the slovin technique, namely 68 respondents from a population of 211 employees. The results of research on competency variables, emotional intelligence and work environment simultaneously have a positive and significant effect on employee performance. Competency variables partially have a negative but insignificant effect on employee performance, emotional intelligence variables partially have a positive and significant effect on employee performance while work environment variables partially have a positive and significant effect on the performance of employees of PT Perkebunan Nusantara XIV (Persero) Bone Arasoe Sugar Factory, Bone Regency. Data processing using multiple regression with spss version 26. This writer suggests that employees of PT Perkebunan Nusantara XIV (Persero) Sugar Factory Bone Arasoe Kab. Bone. further improve the Kempetensi variable and emotional intelligence in order to improve employee performance. and for other researchers to continue this research so that the limitations in this study can be refined.
The Effect of Information Technology Sophistication and Technical Capability of Accounting Information System Users with Management Support as a Moderating Variable on Individual Performance Nur Alam; Suriyanti Mangkona
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.922

Abstract

This study aims to determine the effect of information technology sophistication and technical capabilities of users of accounting information systems with management support as a moderating variable. Data collection using primary data obtained from questionnaires using purposive sampling technique. The population was all employees of PT Hadji Kalla as many as 1,920 people, while the sample taken was 37 respondents. The results of the questionnaire have been tested for validity and reliability, and have also been tested for classical assumptions in the form of normality assumptions, multicolonierity assumptions, and heteroscedasticity assumptions. The analysis method used is multiple regression and moderate regression. The results showed that the sophistication of information technology has a positive and significant effect on individual performance, the technical ability of users of accounting information systems has a partial and simultaneous significant positive effect on individual performance, management support can simultaneously strengthen the influence of information technology sophistication on individual performance, but partially cannot strengthen the influence of information technology sophistication on individual performance, and management support can simultaneously strengthen the influence of the technical ability of users of accounting information systems on individual performance, but partially cannot strengthen the influence of the technical ability of users of accounting information systems on individual performance at PT Hadji Kalla Employees.
Opportunities and Challenges of Utilizing Blockchain Technology in Marketing Management: A Case Study on the Financial Industry: A UTAUT Theory Approach Ratna Dewi; Suriyanti Mangkona
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.936

Abstract

This research discusses the utilization of blockchain technology in financial industry marketing and the implementation of digital marketing management theory. Blockchain technology offers the potential to improve efficiency and security in the financial industry marketing process. In the context of customer identity verification, blockchain can be used as a secure and encrypted repository of identity data. This speeds up the verification process, reduces operational costs, and minimizes the risk of data leakage. Case studies in the banking, insurance, and digital marketing industries demonstrate the significant benefits of blockchain implementation in customer identity verification. However, technical, infrastructure, and regulatory challenges must be overcome to maximize the potential of this technology. In the context of blockchain marketing theory, this technology provides a level of transparency, active customer participation, efficient data management, smart contract execution, and innovation of new products and services. Companies in the financial industry need to consider the challenges that may arise, such as complex regulations, slow technology adoption, and security concerns.
Building Empowered Online Communities: A Case Study on Brand Community in social media Fitriani Mandung; Suriyanti Mangkona; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.
Co-Authors Fitriani Mandung Ibrahim Ibrahim Kasnaeny Karim Masyadi Muchlis Abbas Nur Alam Umar Putra, Aditya Halim Perdana Kusuma Ratna Dewi Taufik Thahir Verri Ginoga Wahyudi Wahyudi