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All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Strategic: Journal of Management Sciences Jurnal Manajemen dan Pemasaran Jasa
Pantas H Silaban
Universitas HKBP Nommensen, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

 1 
PENGARUH ORANG, BUKTI FISIK DAN PROSES TERHADAP KEPUASAN WISATAWAN PADA DESTINASI WISATA PANTAI BULBUL Pantas H. Silaban
Jurnal Manajemen dan Bisnis Vol 18 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v18i1.423

Abstract

The tourism sector is a strategic sector that can contribute to both regional and national economic growth. This sector can create jobs to increase people's incomes as a consequence of the development of tourism industri and investment. This study investigated the influence of three variables of tourism service marketing mix consisting of people, processes and physical evidence on tourism satisfaction. A total of 53 respondents selected purposively from tourists who have visited at least twice to tourist destinations Bulbul Beach. Using the help of SPSS 18 data software was processed and analyzed and found that people has positively insignificant influence to the satisfaction of tourists, the process has negatively insignificant effect to the satisfaction of tourists, and physical evidence has positively significant effect to the satisfaction of the tourists, with R2 of 0.783. For subsequent research, the studied variables can be expanded into all of the marketing mix variables and more respondents with more tourist visit experience
PENGARUH AKSESIBILITAS DAN DAYA TARIK TERHADAP LOYALITAS WISATA DENGAN AMENITAS SEBAGAI VARIABEL INTERVENING PADA DESTINASI WISATA TUK-TUK SIADONG KABUPATEN SAMOSIR Pantas H. Silaban; Andri D. K. Silalahi; Edgar Octoyuda; Desi Sinaga
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1016

Abstract

This research aims to analyze the influence of accessibility and destination attraction on tourist loyalty mediated by the destination amenity. The research methodology uses the Structural Equation Modelling (SEM) to analyze the quantitative data were collected accidentally from the respondents in the destination. The sample method uses purposive random sampling with number of sample are 240 respondents. The respondents should meet the following criteria (1) who visit the destination at least 2 times or more, (2) who visit the destination at least in 2018. The results shows that (1) accessibility insignificantly influence the destination amenity, (2) destination attraction significantly influence the destination amenity, (3) accessibility insignificantly influence the tourists loyalty, (4) destination attractions insignificantly influence the tourists loyalty, (5) destination amenity insignificantly influence the tourists loyalty, (6) the destination amenity insignificantly mediated accessibility on tourists loyalty and (7) destination amenity insignificantly mediated the destination attraction on tourists loyalty
MEDIASI VARIABEL KREDIBILITAS MEREK DALAM MENGANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP EVALUASI MEREK: Sebuah Studi Kasus Pada Pengguna Smartphone Samsung di Kota Medan Pantas H. Silaban; Andri Dayarana K. Silalahi
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1418

Abstract

This study aimed to examined the effect of Electronic Word-Of-Mouth on Samsung brand evaluation moderated brand credibility. The population in this study is infinite numberwhich contained by all the people who are using the Samsung products in Medan. The number of samples used in this study are 100 respondents with technique of determining the sample is purposive random sampling with judgment sampling method that researchers use certain criteria that will be used as a sample in this study. The type of research used in this study is the type of causality research. The independent variable in this research is electronic word-of-mouth, and the dependent variable is the brand evaluation and the moderation/intervening variable is brand credibility. The results showed that partially electronic word-of-mouth has a positive and significant effect on brand credibility, electronic word-of-mouth have positive and significant effect on brand evaluation, brand credibility has a positive and significant impact on brand evaluation, electronic word-of- mouth has a positive and significant influence on brand evaluation with brand credibility as a moderating variable. In addition, the results of this study also indicate that there is an indirect effect of the more dominant electronic word-of-mouth on brand evaluation through brand credibility is 0.529. The conclusion in this research is E-WOM not directly against Samsung brand evaluation in Medan. Suggestions for further research are to add more independent variables and use SEM analysis tools with more objectives in research objectives and targets.
Co-Authors Agitha Fila Sari Saragih Andri Dayarana K. Silalahi Arlinton Nainggolan Chandra F.D. Silalahi Chandra Peranginangin Desi Sinaga Edgar Octoyuda Hamonangan Simamora Palti Manalu Panjaitan, Ferry Pasaman Silaban Priska Maria Gultom Raya Panjaitan Remina Sinaga Silalahi, Andri Dayarana K. Tongam Sihol Nababan, Tongam Sihol