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All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Strategic: Journal of Management Sciences Jurnal Manajemen dan Pemasaran Jasa
Pantas H Silaban
Universitas HKBP Nommensen, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

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Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation Pantas H Silaban; Andri Dayarana K. Silalahi; Edgar Octoyuda
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.747 KB) | DOI: 10.25105/jmpj.v14i2.9342

Abstract

Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.
Co-Authors Agitha Fila Sari Saragih Andri Dayarana K. Silalahi Arlinton Nainggolan Chandra F.D. Silalahi Chandra Peranginangin Desi Sinaga Edgar Octoyuda Hamonangan Simamora Palti Manalu Panjaitan, Ferry Pasaman Silaban Priska Maria Gultom Raya Panjaitan Remina Sinaga Silalahi, Andri Dayarana K. Tongam Sihol Nababan, Tongam Sihol