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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Universitas Bung Hatta
Irda Irda
Universitas Bung Hatta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG Fadhillah Aliyah; Wiry Utami; Irda Irda
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 16 No 1 (2021): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v16i1.18342

Abstract

This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go-pay feature. With a sample size of 100 respondents selected using the Purposive Sampling technique. The results showed that electronic service quality has positive and significant effect on customer satisfaction, price has positive effect on customer satisfaction, while the perceived benefits does not significant on customer satisfaction.  
PENGARUH ISLAMIC ATTRIBUTES, DESTINATION ATTRIBUTES DAN QUALITY OF SERVICE TERHADAP ISLAMIC TOURISM SATISFACTION PANTAI TIRAM PARIAMAN Muhammad Luthfi; Irda Irda; Reni Yuliviona
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 14 No 2 (2019): JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v14i2.14812

Abstract

This study aims to determine the effect of Islamic Attributes, Destination Attributes and Quality of  Service on Islamic Tourism Satisfaction Tiram Beach in Pariaman. This is phenomenon of seasonal tourist visits to the tourist area Tiram Beach. The sample in this study was tourists who traveled in the tourist area of Tiram Beach in Pariaman totaling eighty respondents. The sampling technique is purposive sampling. The type of data in this study are primary data from questionnaires. The data analysis method in this study was Smart PLS analysis. Hypothesis testing using the R-Square test to see the results of the influence of independent variables on the dependent variable. The results of this study found that the Islamic Attitude and Destination Attributes had a significant effect and Quality of Service did not significantly influence tourist satisfaction
PERAN MEDIASI SOCIAL BRAND ENGAGEMENT PADA HUBUNGAN ANTARA EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH (WOM) Wiry Utami; Irda Irda; Tyara Dwi Putri
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 9, No 2 (2023): VOLUME IX NO. 2 Oktober 2023
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v9i2.4758

Abstract

Penelitian ini bertujuan untuk mengetahui peran mediasi social brand engagement pada hubungan experiential marketing terhadap word of mouth (WOM). Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling. Sampel pada penelitian ini sebanyak 311. Metode pengumpulan data yang digunakan pada penelitian ini menggunakan kuesioner dengan menggunakan google form. Analisis Data pada penelitian ini menggunakan Structural Equation Modelling (SEM) menggunakan SmartPLS 3.0. Hasil pada penelitian ini menunjukan bahwa experiential marketing berpengaruh pada social brand engagement, experience marketing juga berpengaruh pada word of mouth. Penelitian ini juga menunjukan bahwa social brand engagement berpengaruh pada word of mouth dan social brand engagement memediasi hubungan experiential marketing pada social brand engagement.
Exploring the Impact of Perceived Usefulness on Behavioral Intention: The Mediating Role of Trust Irda Irda; Tyara Dwi Putri; Wiry Utami; Ice Kamela
Jurnal Manajemen Universitas Bung Hatta Vol. 19 No. 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to ascertain how perceived usefulness affects on behavioral intention, with trust acting as a mediating factor in the Shopeepay e-wallet service in Padang. The population in this study are users who intend to use the Shopeepay e-wallet service in the city Padang, with sample size as many as 140 users. Purposive sampling is the procedure used in the sampling approach. The Partial Least Square (PLS) test is used in the data analysis procedure. According to the research's findings, perceived usefulness has a positive effect on behavioral intention. It also found that perceived usefulness has a positive effect on trust. Trust has a positive effect on behavioral intention. The next finding was that trust mediates the effect of perceived usefulness on behavioral intention
Co-Authors Fadhillah Aliyah Ice Kamela Muhammad Luthfi Reni Yuliviona, Reni Tyara Dwi Putri Wiry Utami