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All Journal Jurnal Pendidikan Ekonomi Undiksha Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Bisma: Jurnal Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Pengabdian UNDIKMA Berajah Journal Jurnal Arastirma Jurnal Akses BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
I Wayan Meryawan
Fakultas Ekonomi Dan Bisnis Universitas Ngurah Rai, Bali, Indonesia
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Journal : Bisma: Jurnal Manajemen

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Strategi Pemasaran Desa Wisata Cekeng untuk Meningkatkan Keunggulan Bersaing Made Mulia Handayani; I Wayan Meryawan; Kadek Sara Mandiyasa
Bisma: Jurnal Manajemen Vol. 9 No. 1 (2023): Bulan April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v9i1.52156

Abstract

Cekeng tourist village is one of the tourist villages in Bangli Regency which has quite interesting tourism potential. The leading destinations in this Cekeng tourist village are waterfalls, tracking, historical sites, and tourist villages. This Tourism Village was established in 2016. With so many Tourism Villages in Bali, Cekeng Tourism Village requires the right strategy to be able to compete. The purpose of this research is to find out the Opportunities and Threats faced by Cekeng Tourism Village to create a competitive advantage, to find out what strengths and weaknesses the Cekeng Tourism Village has to create a competitive advantage, to determine the marketing strategy of Cekeng Tourism Village in creating a competitive advantage. This study uses a qualitative method. The data in this study will be analyzed using SWOT analysis. The results of the study show that Cekeng Tourism Village is in quadrant I, namely strategic offensive/competitive (SO), this strategy is a strategy to take advantage of opportunities by utilizing existing strengths.   Keywords : marketing strategy, cekeng tourism village, competitive advantage
Co-Authors Anak Agung Istri Indah Lestari Bagus Arya Wijaya Cokorda Istri Agung Vera Nindia Putri Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti I Dewa Agung Ayu Eka Idayanti1 I Gusti Agung Prabandari Tri Putri I Gusti Agung Prabandari Tri Putri I Gusti Bagus Wirya Gupta I Gusti Putu Agung Widya Goca I Kadek Dwi Diatmika I Komang Sumerta I Made Kartika I Made Sudarma I Nyoman Rasmen Adi I Putu Pande Ade Krisna I Wayan Suastika Ida Ayu Ketut Lissa Armi Susanti Ida Bagus Idedhyana Kadek Sara Mandiyasa Luh Gede Elvina Adi Saputri Luh Gede Elvina Adi Saputri Made Mulia Handayani Made Mulyadi Ni Made Yuni Sukmawati Nyoman Diah Utari Dewi Pratama, Octavianus Sumardana Putu Chandra Kinandana Kayuan Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan Wirya Gupta