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All Journal Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ekonomi Efektif JURNAL ECONOMINA
Abdullah Zailani
Universitas Tunas Pembangunan Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peningkatan Minat dan Keputusan Untuk Berkunjung Melalui Komunikasi Electronic Word of Mouth (E-WOM) pada Pengunjung Wisata Budaya di Kota Solo Mrihrahayu Rumaningsih; Suyamto Suyamto; Abdullah Zailani
Jurnal Ekonomi Efektif Vol 4, No 4 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v4i4.22018

Abstract

Penelitian ini  meneliti  tentang wisata budaya yang ada di  Kota Solo sebagai objek penelitian.  Penelitian ini merupakan penelitian cross-sectional. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling merupakan teknik sampling yang memiliki kriteria yang sudah ditentukan sebelumnya. Responden dalam penelitian ini adalah sebanyak 125 responden. Hasil penelitian ini menyatakan bahwa variabel e-wom memiliki pengaruh positif terhadap variabel minat berkunjung dan keputusan berkunjung, selain itu variabel minat berkunjung juga memiliki pengaruh positif terhadap variabel keputusan berkunjung. Hal ini dapat disimpulkan bahwa komunikasi e-wom dapat mempengaruhi minat berkunjung dan keputusan untuk berkunjung wisatawan ke Kota Solo, sehingga kota Solo harus memiliki keunggulan dan diferensiasi dari kota-kota lain, agar keunikan tersebut menarik wisatawan untuk berkunjung ke kota Solo.
HUBUNGAN EFEKTIVITAS IKLAN TELEVISI DAN CITRA MEREK KOPI “WHITE COFFEE” PADA MINAT BELI MASYARAKAT DESA KALISORO KECAMATAN TAWANGMANGU KARANGANYAR Abdullah Zailani
JURNAL ECONOMINA Vol. 1 No. 2 (2022): JURNAL ECONOMINA, Oktober 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.507 KB) | DOI: 10.55681/economina.v1i2.30

Abstract

Tujuan dari penelitian ini adalah: (1) Untuk menganalisis hubungan efektivitas iklan kopi merek “White Coffee” di TV pada minat beli masyarakat Desa Kalisoro di Kecamatan Tawangmangu Kabupaten Karanganyar.(2) Untuk menganalisis hubungan citra merek pada minat beli masyarakat Desa Kalisoro di Kecamatan Tawangmangu Kabupaten Karanganyar terhadap iklan kopi merek “White Coffee” di TV. (3) Untuk menganalisis efek memediasi citra merek terhadap efektivitas iklan kopi merek “White Coffee” di TV pada minat beli masyarakat Desa Kalisoro di Kecamatan Tawangmangu Kabupaten Karanganyar. Penelitian ini dilakukan di Desa Kalisoro di Kecamatan Tawangmangu Kabupaten Karanganyar. Adapun yang menjadi objek dalam penelitian ini adalah masyarakat yang sering mengkonsumsi kopi merek “White Coffee”. Sampel diambil sebanyak 50 orang dengan metode purposive sampling Hasil penelitian ditemukan bahwa efektivitas iklan mempunyai pengaruh positif dan signifikan terhadap citra merek dan minat beli kopi merek “White Coffee” pada masyarakat Desa Kalisoro di Kecamatan Tawangmangu Kabupaten Karanganyar. Citra merek berpengaruh positif dan signifikan terhadap minat beli kopi merek “White Coffee” pada masyarakat Desa Kalisoro. Ada efek mediasi sempurna (full mediation) dari citra merek terhadap hubugan efektivitas iklan dengan minat beli.
ANALISIS PENGARUH DISIPLIN KERJA, PENGALAMAN KERJA, UPAH DAN UMUR TERHADAP KINERJA KARYAWAN INDUSTRI KREATIF Zandra Dwanita Widodo; Sri Wijiastuti; Rini Adiyani; Syahri Al Husin; Darsono Darsono; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 4 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i4.502

Abstract

This study aims to analyze the effect of work discipline, work experience, wages and age on improving the performance of creative industry employees at Ndalem Kaos Production Sukoharjo, Central Java, Indonesia. In achieving the objectives of this study, researchers used quantitative research methods. Improved employee performance can be optimized in terms of efficiency and effectiveness of the production process from time to time. Optimizing employee performance is an important element in the company that must be considered. The company always strives to optimize employee performance and realize the company's vision and mission. Data collection in this study used a questionnaire which was distributed directly to 40 respondents at Ndalem Kaos Production in Sukoharjo, Central Java. The results of this study show that the variables of work discipline, work experience and wages have a significant and positive effect on the productivity of creative industry employees, Ndalem Kaos Production in Sukoharjo, Central Java. Meanwhile, the age variable has no significant effect on the productivity of the Ndalem Kaos Production creative industry employees in Sukoharjo.
KONTRIBUSI MEDIA SOSIAL ONLINE SEBAGAI SARANA PROMOSI PADA PRODUK MERV INDUSTRIES DI DESA KEPUH KABUPATEN SUKOHARJO Inda Rezky Hermoyo; Abdullah Zailani; Zandra Dwanita Widodo
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 1 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i1.599

Abstract

The purpose of this study was to determine the influence of social media contributions WhatsApp, Facebook, and Instagram as a means of promotion of Merv Industries products. Then it aims to find out which social media has the most dominant influence as a promotional tool for Merv Industries products. This study used quantitative methods, collecting data through interviews and questionnaires. As for the population in this study are all consumers / product customers at Merv Industries. The sample was determined as many as 100 customers using the Cooper and Schindler methods. The COVID-19 pandemic has had a major impact on all aspects and sectors in people's lives, especially in the economic sector, resulting in many layoffs and a decrease in the number of buyers. To overcome the decline in the number of buyers, choosing to use marketing through social media is the main choice made by business actors. The results of the research based on the results of data processing show that partially or simultaneously there is a positive and significant influence on WhatsApp, Facebook and Instagram variables as a means of product promotion at Merv Industries. Then it is known that whatsapp has the most dominant influence as a means of product promotion at Merv Industries. The means of product promotion at the convection company Merv Industries are influenced by WhatsApp, Facebook and Instagram by 70.30%. While the rest, namely 29.70%, is influenced by other variables outside the variables examined in this study, including; service quality, company location and price discount.
ANALISIS HUBUNGAN PELAYANAN OPTIMAL DENGAN KEPUASAN PELANGGAN PADA PT PEGADAIAN CP SUKOHARJO Febrianto Prabowo; Zandra Dwanita Widodo; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 1 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i1.635

Abstract

The purpose of this research was to test and measure the relationship and influence both partially and simultaneously on service responsiveness, transaction speed, service presence, professionalism, and overall service satisfaction on customer satisfaction at PT Pegadaian CP Sukoharjo. Then to find out the most dominant variable relationship and its influence on customer satisfaction at PT Pegadaian CP Sukoharjo. This research uses quantitative methods by collecting primary and secondary data through distributing questionnaires and literature data. The population in the customer research at PT Pegadaian CP Sukoharjo took a sample of 50 respondents with Convenience Sampling. Providing good service is something that is expected by every service provider and those who receive service. If a service company is not careful in attracting consumers, it can result in consumers leaving the company and moving to other companies that are considered more satisfying to their customers. In an effort to attract consumers, service companies must further improve their services both in service quality, service results and matters related to the service directly. The results of the study found that both partially and simultaneously there is a significant positive relationship and influence of optimal service quality consisting of service responsiveness, transaction speed, service presence, professionalism, and overall service satisfaction on customer satisfaction at PT Pegadaian CP Sukoharjo. Then it was also found that service responsiveness had the most dominant influence on customer satisfaction at PT Pegadaian CP Sukoharjo. Customer/consumer satisfaction can be explained by service responsiveness, transaction speed, service presence, professionalism, and overall service satisfaction of 85.70. While the remaining 14.30% is explained by other variables outside of this study.
MINAT BELI MASYARAKAT DITINJAU DARI PENGARUH IKLAN TV, CITRA MEREK, DAN DESAIN PRODUK PADA SARUNG CAP GAJAH DUDUK (Studi Empiris Pada Masyarakat Muslim Desa Koripan Kecamatan Matesih Kabupaten Karanganyar) Alfi Annur Rohman; Sri Wijiastuti; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.719

Abstract

The aims of this study were 1) to test and analyze the partial effect of TV commercials, brand image and product design on buying interest in Gajah Dut stamp sarongs. 2) To find out the factors that have the most dominant influence on the interest in buying Gajah Dut stamp sarongs. 3) To test and analyze the influence of TV Ads, Brand Image, and Product Design simultaneously on the intention to buy the Gajah Dut stamp sarong. In this study, researchers used quantitative research with data collection methods through questionnaires and library document data. With a population of all Muslim communities in the Koripan Village, Matesih District. By taking a sample of 100 respondents through the accidential sampling method. By conducting data analysis through research instrument tests, classical assumption tests, linear regression tests, hypothesis testing. The results of the study found that both partially and simultaneously there was a positive and significant influence on television advertising, brand image and product design on the intention to buy the Gajah Dut stamp sarong. The brand image variable in this study is the variable that has the most dominant influence on the intention to buy the Gajah Gajah sarong. Purchase intention can be explained by television commercials, brand image and product design by 56.20%. While the remaining 43.80% is explained by other factors outside of this study.
Co-Authors Alfi Annur Rohman Darsono Darsono Febrianto Prabowo Inda Rezky Hermoyo Mrihrahayu Rumaningsih(UTP Surakarta) RINI ADIYANI Sri Wijiastuti Suyamto Suyamto Syahri Al Husin Zandra Dwanita Widodo