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Journal : Jurnal Riset Manajemen

Penerapan Teknologi Big Data Dalam Pengembangan Database Pendidikan Veri Ferdiansyah; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.591

Abstract

Big data is a new and important technological development that allows storage and integration of very large volumes of data from various sources. Regardless of location, you can use secure, easy and timely data thanks to this technology. The Covid-19 pandemic has made the use of distance learning very important. To collect information and data in this study, which used a qualitative methodology with a literature review approach, information and data were collected from various sources in the library, including books, scientific papers, magazines, historical records, and others. The purpose of this research is to understand how big data is used in online education in general and in Indonesia. The findings of this study, based on literature and media sources, indicate that the use of big data in education has not gained wide acceptance. Therefore, policy makers have the opportunity to provide guidance to educational institutions in implementing big data for distance learning. However, there are also obstacles in implementing big data for distance learning, such as differences in data rates in various regions in Indonesia, which require efforts to accelerate the implementation of big data in each region.
Analisis Dampak E-Commerce Terhadap Pengaruh Penjualan UMKM Riana Raharti; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1303

Abstract

This research aims to determine the impact of E-commerce on the influence of MSME sales. The method used is Library Research (Library) in this writing, this method uses books, and journals, both written and online. Based on the results of this research, it can be concluded that E-commerce has a positive impact on MSMEs, including access to larger markets, reduced operational costs, marketing capabilities, in-depth data analysis, and brand development. E-commerce helps MSMEs to develop, increase efficiency, and build customer trust. In facing competition, MSMES needs to focus on effective marketing strategies and maintaining product and service quality. E- commerce is a powerful tool for the growth of MSMEs in the digital era.
Pemanfaatan Kecerdasan Buatan (Ai) Dalam Meningkatkan Efesiensi Dan Pengembangan Usaha Mikro,Kecil Dan Menengah (Umkm) Bunga Amira; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i4.1354

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) play a crucial role in the global economy, but they often face challenges in terms of productivity and competitiveness, especially in today's digital era that requires UMKM to understand rapidly evolving information technology. This article discusses the utilization of Artificial Intelligence (AI) as a potential solution to assist UMKM in overcoming their challenges. AI can enhance operational efficiency, personalize customer experiences, drive product innovation, and improve financial analysis within UMKM. However, the integration of AI also presents challenges, including initial costs, training needs, data security, and legal uncertainties. This article provides an overview of the benefits and challenges of AI in the context of UMKM, as well as highlighting future prospects. Leveraging AI is the key to enhancing the growth and sustainability of UMKM in the complex digital era of the global economy.
Co-Authors Abdu Rahman Hakim Abdul Azis Nasution Ade Kurnia Sari Adelia Marwah Ujung Adeliya Saragih Adrian Niken Lubis Afriani Afriani Agisty Fiannisa Ahmad Alvin Adriansyah Alfa Nadiah Siregar Alfia Utami Alya Nabila Junaidi Anisa Puspita Arfi Andira Kirana Ari Sahputra Arie Satria Tama Aulia Zaky Ibna Ayu Shintiya Azzahra Tri Najla S Bima Andika Bunga Amira Bunga Dwi Anjani Chintya Pradilla Putri Cindy Rayani Sinulingga Daffa Caidana Zein Situmorang Dea Cindi Amelia Dery Shadani Dewi Lestari Dian Farindah Damanik Dira Finanta Diva Viola Natasya Hasibuan Embun Febryanti Panggabean Era Rahmadani Damanik Eriana Saprida Fanny Himla Rizqya Pasaribu Farah Ananda Lubis Fardan Ali Torabora Siregar Geubrina Raseuki Ginting Ginting Hafiz, Abdul Hafizh Fahriza Harsya Haryo Prastya Hayfa Azwa Fadila Ibrahim Syahputra Harahap Idham Mahrivi Indah Riski Panjaitan Intan Fahzirah Irzi Ahmad Fahrozi Kinanti Iraza Laksamana Khaidir K.N M Sahlan M. Ridho Al aziz Mauli Fathia Zahra Mayla Humaira As-syiva Meiza Octaria Mira Fathila Sari Mira Handani Muhammad Abdillah Alwi Muhammad Dafa Lubis Muhammad Dimas Aldy Muhammad Fadlan Muhd. Aidil Fitri Nabila Annisa Rahmadhani Siregar Nadhilah Nazlah Nst Nadia Aprilia Nadila Rizkika Dwi Ananda Matondang Najwa Alifah Zulfikar Damanik Natasyah Natasyah, Natasyah Nazwa Salsabila Lubis Neha Chintya Nia Ramadhani Nonita Fitriana Harahap Noor Adinda S.F. Lubis Noor Adinda Sf Lubis Nopita Sari Dewi Harahap Nuragustin Nuragustin Nursgustin Nurul Noviyana Parida Amalia Pinasthika Alya Disti Raihan Aulia Nugraha Raisida Salwa Ramanda putri Riana Raharti Ricky Widyanto Ripa Sabila Usni Sitompul Riska Angraini Riskha Setianingsih Rizky Alpiansyah Rizky Khaliq Rizky Putra Halomoan Harahap Royhan Zaki Ramadhana Salsabilla, Salsabilla Selvi Silvi Rahmawati Siti Khadijah Sofiya Azzara Rafles Sri Adel Febri Aldina Sri Suci Ayu Surandari Suci Indah Sari Suhada Suhada Suhada, Suhada Syfa Tasya Zahwani Tiara Fitriani Fadilah Titania Febrianti Tri Nanda Rayani Sinuhaji Trisnawati Lubis Ulfi Yanti Harahap Umi Nur Habibah Ummi Aulia Veri Ferdiansyah Wira Herdika Firliansyah P.H Yunda Adisa Yuni Fatma Sari Zahrani Fatni Hapsah Zainal Nur Ali