Garuda - Garba Rujukan Digital

Representasi Budaya Generasi Millenial Muslim (Studi Semiotika Vlog Taqi Malik Di Youtube) Gan Gan Giantika; Marlinda Irwanti Poernomo; Hayu Lusianawati
Jurnal Komunikasi Vol 13, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v13i1.10533

AbstractMillennials are a productive age that is considered as the determinant of the future direction in the nation's culture. The formulation of this research problem is how the Cultural Representation of Muslim Millennials (Vlog Taqi Malik Semiotics Study On YouTube) ?. The purpose of this study is to find out the Cultural Representation of Muslim Millennials (Vlog Taqi Malik Semiotics Study On YouTube). This research uses a paradigm of constructivism with a descriptive qualitative research approach and uses ferdinand de Saussure's semiotic analysis method. The results of this study showed from Taqi Malik vlog as many as 3 (three) episodes, namely episodes : Alasan Milih Dia Jadi Istri (Part 1), Hari Meminang Serell Thalib, dan Menjenguk Kai Basri Kondisi Beliau Sangat Memprihatinkan, using language and text as identities and these three videos represent the culture of muslim millennials in the form of Islamic content. With the paradigm approach of constructivism, more emphasis on language and text so as to construct a meaning composed of signifiers and signified until finally form a meaning or referent (external reality). Keywords : Cultural Representation, Muslim Millennials, Semiotics Ferdinand De Saussure

Strategi Komunikasi Guru Dalam Upaya Meningkatkan Proses Pembelajaran Siswa SDN Tebet Barat 01 Jakarta Selatan Di Masa Pandemi Covid -19 Gan Gan Giantika
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8575

Abstract - Communication in education carried out by teachers and students is not only the process of exchange and delivery of learning material, but there is a dimension of teacher and student relations being the main requirements for the creation of an effective learning process. A good teacher is a good communicator or an effective teacher is an effective communicator in the delivery of learning materials, but since December 2019, with the Covid - 19 pandemic outbreak throughout the country that resulted in death in sufferers and this disease is transmitted quickly has an impact on the world of education in Indonesia therefore needs to implement an appropriate communication strategy in the delivery of learning material in the 19th Pandemic era. This study aims to reveal the Teacher Communication Strategies in Efforts to Improve Student Learning Processes in Tebet Barat 01 South Jakarta Elementary School In the Covid Pandemic Period -19. The method used by researchers in this study is descriptive qualitative research methods. In this study produced a Teacher Communication Strategies in Efforts to Improve Student Learning Processes in Tebet Barat 01 South Jakarta Elementary School In the Covid Pandemic Period -19by using online and social media communication media, namely zoom and whatsapp. The conclusion of this research is that with the communication strategy with the media zoom and whatsapp carried out by the teacher SDN Tebet Barat 01 South Jakarta, the learning objectives can be achieved, namely printing and directing students to be good people, good personality and smart as well as maintaining the safety and health of the inner and outer students, teachers , the principal of the school and all citizens in the area of the teaching unit.Keywords: Communication Strategy, Learning Process

Pemanfaatan Blog Pribadi Di Instagram Sebagai Media Komunikasi Parenting (Studi Deskriptif Kualitatif Akun Instagram @annisast) Gan Gan Giantika
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Abstract - Instagram has become a popular social media, because everyone is also competing to populate themselves with their Instagram account, one of the personal blog accounts in the instragam account that @annisast uses its account as a communication medium that provides information and education to users of Instagram account other. The purpose of this research is to find out the utilization and process of utilizing personal blogs on Instagram as a parenting communication media. Research uses a qualitative research approach, a type of qualitative descriptive study research. The result of the research is the @annisast instagram account in his personal blogging, there is the use of instagram as a parenting communication media, one of which is in the image titled from upload both in terms of many followers who appreciate it, can be seen from the thanks for the tips and the discussion in the comment column, upload the uploaded photo namely everyday photos with children and images that match the theme of the tips discussed, the title of the photo in accordance with the parenting discussion, namely "Yasss ... ParentingHack" which states that succeeding in changing children's habits, the use of arobba signs (@) for some other users in order to access more about parenting information, geotagging use aims to find out the location about the parenting info discussed, follower likes for each photo upload range from 150-500 likes, popular (explore) by sharing the uploads through other links such as www. annisast.com d an www.orami.co.id. Keywords: Instagram, qualitative descriptive, Parenting, @annisast.

Strategi Komunikasi Bisnis OYO Hotels and Homes Indonesia Di Masa Pandemi Covid-19 Melalui Program Sanitized Stays Gan Gan Giantika
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.10637

Abstract - The hotel industry is one of the industries that has a major contribution to the Indonesian economy. The COVID-19 pandemic, which has been ongoing since early 2019, has had a negative impact on various industries, including the hotel industry. Indonesia is one of the regions in the world affected by COVID-19. The hotel industry has experienced a very drastic decline in occupancy, therefore it is necessary to implement an appropriate and effective business communication strategy in order to stabilize the declining occupancy. The purpose of this research is to find out how the business communication strategy implemented by OYO Hotels and Homes Indonesia during the Covid-19 Pandemic through the Sanitized Stays Program. The method used in this research is descriptive qualitative method by collecting factual data based on observations, and documentation and literature relevant to this research. The results of the research and the conclusion that OYO Hotels and Homes Indonesia carried out business communication strategy activities through the Sanitized Stays program were in accordance with the objectives of the hotel, namely stabilizing occupancy during the Covid-19 pandemic.Keywords : Strategy, Communication, Business, Sanitized Stays Program

Penyuluhan tentang Pemanfaatan Media Digital Marketing dalam Penyampaian Informasi sebagai Wujud Pelayanan Prima pada Anggota Yayasan Pundi Rakyat Jakarta Pusat Susilowati Susilowati; Gan Gan Giantika; Azwar Munanjar; Ichsan Widi Utomo
Jurnal Abdi Masyarakat Indonesia Vol 1 No 2 (2021): JAMSI - November 2021
Publisher : CV Firmos

Sebuah organisasi non profit yang mempunyai orientasi tidak untuk memperoleh keuntungan juga membutuhkan suatu kecepatan di dalam melakukan pelayanan yang sangat baik pada para pemangku kepentingan di dalam organisasi tersebut. Sehingga sangat dirasakan tepat untuk mengadakan suatu penyuluhan pada Yayasan Pundi Rakyat dalam menyampaikan informasi semua kegiatan yang dilakukan yayasan tersebut agar dapat diketahui mayarakat ataupun mitra mereka. Pelaksanaan dalam pengabdian masyarakat ini dilakukan dengan tahapan Persiapan, Pelaksanaan Kegiatan, dan memonitoring serta mengevaluasi dan tahapan terakhir adalah pelaksanaan kegiatannya. Pelaksanaan dilakukan secara online menggunakan Zoom Cloud Meeting. Kesimpulan yang diperoleh dari Pelaksanaan kegiatan pengabdian masyarakat adalah dengan penyuluhan ini dapat dijadikan sebagai edukasi dalam memberikan manfaat yang baik untuk anggota Yayasan Pundi Rakyat dan sesuai dengan apa yang dibutuhkan oleh mereka untuk melakukan penyebaran informasi kegiatan yang dilakukan oleh Yayasan Pundi Rakyat agar dapat diketahui oleh masyarakat atapun mitra mereka dalam penyumbang dana atau donatur dan juga calon dari para donatur baru sebagai wujud pelayanan yang prima dengan menggunakan memanfaatkan media digital marketing.

Strategy Pemanfaatan Instagram Sebagai Media Komunikasi Dan Penjualan Fashion Muslim Online (Studi Deskriptif Kualitatif Akun Instagram @zilohijab) Gan Gan Giantika
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

The digital age makes communication enter a new phase. The widespread use of gadgets nowadays, making activities through gadgets more often done. New technology is increasingly advanced, the internet is increasingly easy to access, more applications and social media to communicateare also increasingly diverse. One service product that was born thanks to internet acces is social network, namely Instagram. Instagram is a social media that has visual power. With this power, many individuals and companies use it to attract the attention of the public, one of them is the @zilohijab Instagram account. This study wants to reveal the use of Instagram as a means of communication an sales of Muslim fashion on the Instagram account @zilohijab. The method used by researchers in this study is a descriptive qualitative research method. In the discussion of this study resulted in several strategies used by @zilohijab in planning the content of messages on his Instagram account including Instagram @zilohijab with the concept of Trusted Muslim Fashions used as a teaser, approaching through community building, working with influencers to produce content and product curation, as well as designing story to strengthen visual content with an emotionless strategy. The conclusion in this study is that the strategy designed by @zilohijab has been carried out to the maximum because the strategy is based on the concept and character. Keywords : Strategy, Instagram, Media Communications, Sales

Strategi Komunikasi Pemasaran IndiHome Dalam Membangun Positioning Di Tengah Pandemi Covid-19 Di Indonesia Gan Gan Giantika
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.9642

Abstrak – The marketing communication strategy in building positioning in the midst of the Covid-19 pandemic in Indonesia is research on IndiHome, which is a service product of PT. Telkom Indonesia (Persero) TBK, in Indihome's marketing communication strategy to build positioning in the midst of the Covid-19 pandemic in Indonesia. This study aims to determine the commitment and marketing communication strategy techniques of IndiHome in building positioning in the midst of the Covid-19 pandemic in Indonesia. The methodology used in this research is a qualitative method. The data collection techniques in this study used observation, literature study, documentation study, and internet search. The results of this study indicate that IndiHome, which is a service product of PT. Telkom Indonesia (Persero) TBK, can build a positioning through a marketing communication strategy by launching the #dirumahgaknyerah movement. This movement, which is in line with the government's agenda to reduce activities outside the home, is implemented through several programs such as the Digital Activation #dirumahgaknyerah, AdsQoo Webinar, MaXight Webinar. Positioning strategy is a way to create unique differentiation in the minds of the target market, so that an image of a brand or product is superior to competitors' brands / products. Keywords: Communication Strategy, Marketing Communication, Positioning

Penyuluhan Penggunaan Kamera HP untuk Kebutuhan Kalangan Wanita RW 13 Babelan Bekasi Irwanto Irwanto; Gan Gan Giantika
Jurnal Abdi Masyarakat Indonesia Vol 2 No 3 (2022): JAMSI - Mei 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.334

Tuntutan fitur pada HP tidak lagi hanya sekadar alat komunikasi tapi lebih dari itu. Kamera pada HP menjadi salah satu fitur yang sering digunakan dan juga tolak ukur nilai jual dari sebuah produk tersebut. Pengguna HP memanfaatkan kamera untuk mendokumentasikan suatu obyek untuk beragam kepentingan. Selain sebagai eksistensinya di jagat media sosial, foto juga dibutuhkan untuk melengkapi sebuah informasi dan bahkan mungkin dipakai untuk memperkenalkan karakter produk dagangan daring. Minat mengabadikan gambar dengan memakai kamera HP sangat tinggi. Sementara tidak diimbangi dengan kemampuan fotografi. Inilah yang terjadi dengan kaum wanita di lingkungan RW 13 Babelan Kabupaten Bekasi. Minat dan alat saja tidak cukup untuk bisa menghasilkan foto yang berkualitas. Harus ditopang dengan kemampuan penggunaan kamera foto pada HP. Diantaranya penguasaan komposisi, penentuan pengaturan dan perawatan piranti lensa. Perlu diberikan pemahaman dalam penggunaan kamera HP dalam bentuk pengabdian masyarakat. Metode yang digunakan adalah penyuluhan sekaligus praktek. pengabdian yang berbentuk penyuluhan yang disertai pendmapingan ini telah berjalan dengan baik. Hasil dari pengabdian masyarakat ini adalah menambah wawasan penggunaan komunikasi dalam meningkatkan keterampilan melalui penyuluhan penggunaan kamera handphone untuk kebutuhan kalangan wanita di lingkungan RW 13 Kelurahan Pekayon Jaya Bekasi Selatan.

Kredibilitas Media Online Dalam Pemberitaan Rencana Aktivitas Pembelajaran Secara Tatap Muka Pada Tahun 2021 Dimasa Pandemi Covid - 19 Siti Qona’ah -; Gan Gan Giantika; Ichsan Widi Ichsan Widi Utomo; Fitriyanto - -
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.9993

Abstract -The purpose of this study was to determine the credibility of Okezone's online media in reporting face-to-face learning activity plans in 2021 during the Covid-19 pandemic which included three dimensions, namely trust, presentness, and unbiasedness. The method used in this research is descriptive qualitative method, using the method of interviewing, literature study and observation. Methodology with a qualitative approach is used in order to have a complete and in-depth picture of the problem under study. The results of this study concluded that the credibility of online media in reporting face-to-face learning activity plans in 2021 during the Covid -19 pandemic was positive. Broadly speaking, the credibility of Okezone online media in reporting face-to-face learning activity plans in 2021 is a credible online media. However, there are a number of things that need to be considered again in terms of the completeness of the news presented, but this does not affect student opinions regarding trust, currentness and bias towards news in Okezone Online Media regarding reporting of face-to-face learning activity plans in 2021. Keywords: credibility, online media, Covid-19 pandemic

Pengembangan Model Diklat Dalam Meningkatkan Manajemen Mutu ASN Pemkot Bekasi Melalui Persuasif Fifit Fitriansyah; Gan Gan Giantika; Iin Soraya
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol 5 No 2 (2020): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v5i2.1673

Dalam sebuah organisasi, sumber terpenting yang menopang kekuatan organisasi tersebut adalah Sumber Daya Manusia. Inilah yang pada gilirannya dikatakan bahwa manusia merupakan aspek organisasi yang dapat mengendalikan sub-sub komponen lainnya tersebut. Sehingga keberadaan Sumber daya manusia dalam organisasi merupakan invesitasi utama agar terus tumbuh dan berkembang, Kota Bekasi salah satunya. Dalam meningkatkan pelayanan publik, maka diperlukan suatu model pendidikan dan pelatihan yang sesuai guna mengasah spengetahuan, sikap dan keterampilan yang berkualitas dan bermutu. Tujuan dari penelitian mengembangkan model diklat manajemen mutu bagi ASN Pemerintah Kota Bekasi. Metode yang digunakan dalam penelitian ini adalah research and development dengan model Derek Rowntree. Hasil dari penelitian ini adalah berupa model diklat manajemen mutu dalam bentuk modul. Berdasarkan penilaian Ahli sebanyak 86% produk ini layak dan efektif digunakan. Dengan adanya model Diklat Manajemen Mutu ini diharapkan kualitas pelayanan ASN Pemerintah Kota Bekasi meningkat dan optimal.

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