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All Journal Jurnal Bisnis Perikanan Jurnal Sains dan Inovasi Perikanan/Journal of Fishery and Innovation (JSIPi) Jurnal Sapa Laut Jurnal Perikanan Jurnal Ilmu Manajemen PELAGICUS: Jurnal IPTEK Terapan Perikanan dan Kelautan Media Akuatika: Jurnal Ilmiah Jurusan Budidaya Perairan
Subhan Subhan
Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

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Journal : Jurnal Ilmu Manajemen

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Pengaruh Kemudahan Transaksi, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Konsumen Market Place Shopee Ternate) Subhan, Subhan; Muvida, Muvida; Hidayanti, Ida E.
Jurnal Ilmu Manajemen Vol 12, No 1 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i1.4559

Abstract

Previous studies in the field of consumer online purchasing decisions found that the ease of transaction, product quality and promotion factors determine the level of purchasing decisions. This study aims to determine the effect of ease of transaction, product quality and promotion on consumer purchasing decisions. This research is quantitative research using a survey approach in sampling. The population used in this study is the Shopee market place consumer in the city of Ternate. The technique used in sampling is purposive sampling method. A total of one hundred respondent data meets the criteria that have been set previously. The research instrument was tested first with validity and reliability tests to ensure that the questions were correct in measuring the independent and dependent variables. The analytical method used is multiple linear regression using the SPSS program. The results of this study indicate that the three independent variables studied, namely the ease of transactions, product quality and promotions, are proven to have a positive and significant influence on the purchase decision variable as the dependent variable.
Co-Authors Abdul Rahman Amadhan Takwir Anung Wijaya Asriyana, . Baso Amrullah Disnawati Disnawati Eko Harianto Erawan, Muhammad Trial Fiar Hidayanti, Ida E. Indri Maharani Tenriabeng Ishaq Warsandi Jupri Jupri Kolibongso, Duaitd La Ode Abdul Rajab Nadia La Ode Musni Latifa Fekri Lawelle, Sjamsu Alam Muhammad Ahmi Husein Muhammad Fajar Purnama Muhammad Iksan Hatma Muvida Muvida Pratikino, A. Ginong Rahman, Arwan Arif Ruslaini Ruslaini Sabilu, Kadir Salwiyah Salwiyah Sarini Yusuf