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All Journal Jurnal Social Economic of Agriculture Journal of Accounting and Management Innovation REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Jurnal Administrasi dan Manajemen Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis dan Keuangan Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi JAMAS: Jurnal Abdi Masyarakat
Lily Purwianti
Fakultas Ekonomi, Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Physics Social Sciences Other

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Journal : Journal of Accounting and Management Innovation

 1 
Analisis Pengaruh Procedural Fairness, Distributive Fairness, Interactional Fairness, Trust dan Satisfaction terhadap Continuance Intention In Online Shopping Andy, Andy; Purwianti, Lily
Journal of Accounting and Management Innovation Vol 1, No 2 (2017)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.751 KB)

Abstract

Flourishing of internet has made all industries engage in this particular medium as part of globalization. Due to the internet digital format and ability to make communication with people across the globe, electronic commerce is now one of the main source of opportunity in business nowadays. In Indonesia, many entrepreneurs and small scale business take advantage of internet to run online business including business to consumer and business to business.  The goal of this study is to explore customer intention in continue online shopping as the success depends on fairness, trust and user satisfaction. Online shopping involves higher levers of uncertainty than visiting actual shop as online shopping lacks the information and physical assurance so the fairness and trust play a very important role in online shopping. In this study, our respondents are university students in Batam city as students are the largest internet user compared to other professional. We use non purposive with purposive sampling method and this kind of data analysis are simple regression and multiple regression.  This study conclude that fairness, and satisfaction play a significant effect to satisfaction. Satisfaction itself have a significant effect to continuance intention in online shopping. Key Words : Marketing strategies, Online store, Fairness, Trust , Satisfaction.
FAKTOR – FAKTOR YANG MEMPENGARUHI BRAND EQUITY PADA PEMILIK MOBIL DI BATAM Purwianti, Lily
Journal of Accounting and Management Innovation Vol 2, No 2 (2018)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.481 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel brand image, brand awareness, perceived quality dan brand loyalty terhadap brand equity pada pemilik mobil di Batam.Penelitian ini dilakukan dengan metode survei melalui penyebaran kuesioner kepada 400 responden yang merupakan pemilik mobil di Batam. Setelah kuesioner disebarkan dan dikumpulkan kembali oleh penulis, berhasil didapatkan 386 kuesioner yang diisi dengan lengkap sehingga bisa dilakukan pengujian data regresi oleh penulis dengan menggunakan program PLS. Dari hasil pengolahan data dengan PLS diketahui bahwa terdapat hubungan antara semua variabel yang diteliti.Hasil penelitian ini menekankan tentang pentingnya bagi perusahaan produsen maupun dealer penjualan mobil untuk memberikan perhatian yang lebih besar pada variabel yang diteliti diatas. Karena semua variabel tersebut diatas berhubungan erat dengan ekuitas merek, sehingga bila perusahaan ingin meningkatkan kinerja karyawannya maka hal tersbut diatas harus ditingkatkan dan diperbaiki.
Co-Authors Andy Andy Christiarini, Renny Daisy, Viona Enjelica, Elvina Erlin Erlin Erni Erni Fahlevi, Renza Fidia Iman, R Iqratul Kamilatunnaimah, Mutiara Macnico, Peter Macnino, Peter Maggie, Maggie Meliana Meliana Melodya, Deslyn Nuzula Agustin, Isnaini Nuzula, Isnaini Rusiana, Nia William Zaman, Mehdar Badrus