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Perbandingan Penerapan Corporate Social Responsibility (CSR) pada PT Bukaka Teknik Utama Tbk dengan PT Adhi Karya Tbk Sri Suryaningsum; Muhammad Irhas Effendi; R. Hendri Gusaptono; Sri Wahyuni
Al-Tijary Al-Tijary, Vol. 2, No. 1, Desember 2016
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.256 KB) | DOI: 10.21093/at.v2i1.548

Abstract

This study aims to determine and obtain empirical evidence about the comparative implementation of Corporate Social Responsibility (CSR) in PT Bukaka Teknik Utama Tbk and PT AdhiKaryaTbk. Corporate Social Responsibility (CSR) is carried out policies of a company as a concern and their responsibilities towards the environment and surrounding communities. In this study, using literature review to compare Corporate Social Responsibility (CSR) between PT Bukaka Teknik Utama Tbk and PT Adhi Engineering Tbk in 2013-2015.The results showed that CSR conducted by PT Bukaka Teknik Utama Tbk meet the health, social and community development. While CSR PT AdhiKaryaTbkmeets all aspects that support CSR, and they are always thinking of innovative CSR program was excellent in every year.
PEMBERDAYAAN DESA PRIMA SENDANGAGUNG: MENGELOLA DAN MEMASARKAN PRODUK BERBASIS LELE Mohamad Irhas Effendi; Bambang Sugiarto; Jubaedah Nawir
Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2021): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.557 KB) | DOI: 10.31315/dlppm.v2i2.6215

Abstract

Sendangagung Village is one of the villages in Sleman which has several catfish farms to help the community's economy. Besides being cheap and easy to get, catfish has a variety of nutrients that are good for the body. However, in catfish farming, it is not an easy thing. Because there are so many farmers who actually experience losses in catfish farming because the selling price is too low. In addition, there is a Desa Prima consisting of Sendangagung women, an alternative or breakthrough in efforts to empower women in the economy through increasing women's empowerment and increasing income women, especially poor families. This service intends to combine the two groups above to solve common problems, namely the Catfish Farmer Group and Desa Prima Sendangagung through four stages, namely program socialization, mentoring, education and training, and post-training partner monitoring. Desa Prima Sendangagung will obtain relatively cheap raw materials which will be processed into various products and sold online. Meanwhile, catfish farmers will benefit from having no trouble marketing their crops.
Effects of attractiveness, image and satisfaction on word of mouth communication Dyah Sugandini; Mohamad Irhas Effendi; Yenni Sri Utami; Agus Sasmito Aribowo
International Journal of Health Science and Technology Vol 2, No 1 (2020): July
Publisher : Universitas 'Aisyiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.445 KB) | DOI: 10.31101/ijhst.v2i1.1818

Abstract

Travel activities have become the lifestyle of today's society. Many people take advantage of a holiday just to travel to various tourist attractions. In the context of tourism, lifestyles are also associated with activities, hobbies, opinions, which play an important role in consumer behavior. Trend tours that became a lifestyle one of them is special interest tourism. Dolandeso is one of the special interest attractions with environmental conservation mission based on cultural values and local wisdom. Dolandeso is a community-run tourism and is a Community based Tourism (CBT). Dolandeso tourism is a blend of the beauty of the environment, nature and value of harmonization between humans. This study aims to analyze the Word of Mouth (WOM) model influenced by satisfaction, image and attractiveness. This research uses 100 international tourist respondents. The sampling technique uses convience sampling. Data analysis using two step approach to SEM. The results show that the WOM model is acceptable. Satisfaction has positive effect on WOM, image has positive effect on attractiveness and satisfaction, attractiveness has positive effect on satisfaction.
Pengaruh green advertising, green brand trust, dan sikap pada green product terhadap green purchase intention Bunga Alfausta Amallia; Mohamad Irhas Effendi; Abdul Ghofar
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.2 (2022): Desember 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i2.113

Abstract

The environment is currently of concern because it has been damaged, this is greatly influenced by human life so that it encourages changes in consumer behavior to become more aware of the environment and interested in buying green products. This study aims to determine and analyze the role of attitude as a mediator and the effect of green advertising, green brand trust and attitudes towards green purchase intention. Data collection instruments used a questionnaire and obtained a sample of 118 respondents using a purposive sampling technique. Data were analyzed using descriptive and quantitative statistical analysis. Research using PLS-SEM analysis tools using the Smart PLS software program 3.2.8. The results showed that green advertising, green brand trust and attitude towards green product variables had a significant and positive influence on green purchase intention and green product attitude variables fully influenced the green advertising variable, green brand towards green purchase intention.
KOMERSIALISASI KOMODITAS PERTANIAN ORGANIK SEBAGAI ALTERNATIF PEMULIHAN EKONOMI PADA PETANI DI DATARAN TINGGI DIENG Dyah Sugandini; Mohamad Irhas Effendi; Siwi Hardiastuti Endang Kawuryan; Bambang Sugiarto; Muhammad Kundarto
Dharma: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2023): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v4i1.8660

Abstract

The community service program, packaged in the Kedaireka Matching Fund (MF), aims to help farmers to be able to commercialize their agricultural products. There are two outcomes of this Kedaireka-MF community service: an organic fertilizer factory and a frozen vegetable factory. Several methods are carried out to support the creation of commercialization. The Kedaireka-MF community service program starts with commercialization socialization, assistance in making organic fertilizers, assistance in making frozen vegetable factories, and assistance in digital marketing. Digital marketing platforms that can be made are websites, Instagram and YouTube. Kedaireka-MF has also registered its products through the Shopee e-commerce platform. To improve the quality of commercialization, the Kedaireka-MF community service program has started a new business with a legal entity, CV Reka Tani Mandiri. This MSME company was established as a forum for farmers to commercialize agricultural products in a professional manner.