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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) ETTISAL Journal of Communication Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik JPM (Jurnal Pendidikan Modern) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara KOMUNIDA: Media Komunikasi dan Dakwah Lenvari: Journal of Social Science Jurnal Spektrum Komunikasi
Herru Prasetya Widodo, Herru
Universitas Tribhuwana Tunggadewi
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal%20Komunikasi%20Nusantara

 1 
IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.836 KB) | DOI: 10.33366/jkn.v1i1.9

Abstract

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.
STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.752 KB) | DOI: 10.33366/jkn.v1i2.19

Abstract

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.
Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness Noti, Fetnisari Babang; Widodo, Herru Prasetya; Setiamandani, Emei Dwinanarhati
Jurnal Komunikasi Nusantara Vol 3 No 1 (2021)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v3i1.76

Abstract

The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. Keywords: communication; marketing communication; brand awareness
Makna Tasamuh pada Fungsi Ganda Media Sosial bagi Pemain Sepakbola Liga Inggris Muhammad Fauzy Emqi; Herru Prasetya Widodo; M. Abdul Ghofur
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.94

Abstract

Social media has a dual function for several parties that are involved in the world of social media in their daily lives. In its use, social media has dual functions, where it is could become the supporter system and also an obstacle to the occurrence of a social phenomenon. Including in the case of racism that has recently occurred in the English football league, which has led to a boycotting some social media platforms as an action to demand firmness from the platform regarding the racism that pervades within. Therefore, the existence of Tasamuh is needed to implement a fair game. Including in the world of football itself where there is the term Fair Play which supports the existence of tasamuh in it. Fair Play or fair play is applied thoroughly both outside and inside a match as well as in the use of social media. Abstrak Media sosial memiliki fungsi ganda bagi beberapa pihak yang di dalam kesehariannya berkecimpung dalam dunia media sosial. Dalam penggunaannya, media sosial mempunyai fungsi ganda, dimana ia adalah suatu pendukung dan juga penghambat akan terjadinya suatu gejala dalam fenomena sosial. Termasuk dalam kasus rasisme yang akhir-akhir ini terjadi didalam lingkungan sepak bola Inggris, yang mana menyebabkan terjadinya aksi boikot terhadap platform-platform media sosial sebagai aksi untuk menuntut suatu ketegasan dari pihak platform akan adanya rasisme yang menjalar didalamnya. Oleh karena itu adanya Tasamuh diperlukan untuk menerapkan suatu permainan yang adil. Termasuk pula dalam dunia sepak bola itu sendiri dimana terdapat istilah Fair Play yang mendukung adanya tasamuh didalamnya. Fair Play diterapkan secara menyeluruh baik diluar maupun didalam suatu pertandingan juga dalam penggunaan media sosial.
Co-Authors Akhirul Aminulloh Aris Arlinda, Silvi Asra Bulla Junga Jara Jara Caetano Gomes Soares Fatima Cardoso S. Julio Carmia Diahloka Ellen Meianzi Yazak Emei Dwinanarhati Setiamandani Fathul Qorib Hasminar Rachman Fidiastuti Klaudia Murdaniati Kurnia Setiyo Rini Leopoldino Soares Maria Noventa Uskono Melianus Deny Bau Melinda Taa Muhammad Fauzy Emqi Noti, Fetnisari Babang Parnawati, Tantry Ajeng Riki Bastian Rudi Satria Septian Poerdiarti Sugeng Rusmiwari Yulius