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Ika Ratna Hidayati
Universitas Muhammadiyah Malang
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Journal : JURNAL ILMIAH KESEHATAN SANDI HUSADA

 1 
Pengaruh Iklan Obat Batuk pada Media Elektronik Terhadap Pemilihan Obat Swamedikasi Siti Mujiati; Ika Ratna Hidayati; Rizka Novia Atmadani
Jurnal Ilmiah Kesehatan Sandi Husada Vol 11 No 1 (2022): Jurnal Ilmiah Kesehatan Sandi Husada
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Akademi Keperawatan Sandi Karsa (Merger) Politeknik Sandi Karsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35816/jiskh.v11i1.695

Abstract

Introduction: Information about medicines obtained by the public in self-medication can be obtained through advertising. Drug advertisements must contain information that is objective, complete, and not misleading as stipulated in the Regulation of Kepala Badan POM. Objective: this research is to know the effect of cough medicine advertisements in electronic media on self-medication selection in the community. Method: This study used a cross-sectional method and was conducted in society using an accidental sampling technique. The instrument used in this research is a questionnaire and the analysis technique in this study is using t-test and simple linear regression test. Result: Cough medicine advertisements in electronic media have an influence of 30.5% on the selection of self-medication drugs in Dusun Sambi Desa Sambi Kecamatan Ringinrejo Kabupaten Kediri, while 69.5% is influenced by other factors with the linear equation Y= 2.027 + 0.357x. Conclusion: There is an effect of cough medicine advertisements advertised in electronic media on the selection of self-medication
Co-Authors Achmad Fudholi Achmad Fudholi Aisha Maulidya Sari Aniza Oktaviana Atalla Faras Alifta Aurora Onyx Aldila Cikita Putri Dian Ermawati Dimas Setyadi Putra Elys Oktaviana Engrid Juni Astuti Farras Divie Rizqi Firdha Julianty Sukma Hidajah Rachmawati Husniar, Witri Rochaeni Irma Nurtiana Syafitri Khairunnisa Yahya Laili Fauziah Laras Hadyaning Tias Lina Fitrianidiah Liza Pristianty Mutiara Titani Niken Faramida Sari Putri, Cikita Rahmat Hidayat Rahmat Hidayat Rizka Novia Atmadani Satibi Satibi Satibi Satibi Sendi Lia Yunita Sendi Lia Yunita Siti Mujiati Taufik Haldi Zahrotul Musyayadah