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All Journal MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi PRofesi Humas Jurnal Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Kajian Jurnalisme Tourism Reserch Journal Abdimas Singkerru JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Community Service Seminar and Community Engagement (COSECANT) Jurnal Pengabdian Kepada Masyarakat (PIKAT) Indonesian Journal of Digital Public Relations
Anisa Diniati
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : MediaTor: Jurnal Komunikasi

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Analisis Pengelolaan Media Humas Digital pada Media Sosial Instagram @riliv Anisa Diniati; Evi Cristiana; Moch Armien Syifaa Sutarjo; Sri Dewi Setiawati
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9485

Abstract

Social media is essential in building relationships between companies and their audiences. Not only playing a role in creating content and disseminating information, but the company's social media management team also needs to develop a strategic plan that is consistent and sustainable. This study examines how the Riliv Social Media Strategist team manages Instagram @riliv social media. This research focuses on the activities carried out in digital media, the characteristics of the use of digital media to represent the company in terms of the use of writing style, to strategies structured in such a way as building public trust and awareness of followers. The method used is a quantitative approach with a descriptive type of research. The results showed that the social media management efforts carried out by the Reliv Social Media Strategist team were structured and scheduled, starting from upload mapping, collaboration, creating content ideas, and activity evaluation. The forms of uploaded content are also very diverse with valid and consistent information on Riliv's philosophy as a psychology service start-up. Almost all the features on the Instagram application are used to build good relationships and closeness with their followers, especially the comment feature and direct message feature as interactive media that are more private.
Co-Authors Adi Bayu Mahadian Aqida Nuril Salma Asep Suryana Atwar Bajari Cassey Adela Tasliman Delliana, Santi Dudi Ardans Rachman Dyah Kusumawati Hadi Purnama Lusy Mukhlisiana Martha Tri Lestari Melita Yosephine Moch Armien Syifaa Sutarjo Muhammad Fahreza Al Ghifari Ni Luh Putu Febriyanti Suntari Devi Pratiwi, Soraya Ratna Putra, Skhavito Wicaksono Reni Nuraeni Reni Nuraeni, Reni Ristiana, Evi Saputro, Dio Herman Saputro, Dio Herman Sella Efrida Sri Dewi Setiawati