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Journal : J-MIND Jurnal Manajemen Indonesia

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN RETAIL PUPUK UREA NONSUBSIDI PT PUPUK ISKANDAR MUDA DI KABUPATEN ACEH UTARA Zainal Abiddin; Julimursyida Julimursyida; Ichsan Ichsan
J-MIND (Jurnal Manajemen Indonesia) Vol 4, No 2 (2019): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v4i2.3378

Abstract

This study aims to determine the effect of product excellence and brand trust on customer loyalty through customer satisfaction as an intervening variable. This study uses primary data obtained by distributing questionnaires to 144 respondents, who are the retail customers of non-subsidized urea fertilizer of PT Pupuk Iskandar Muda in the North Aceh Regency. The method used to analyze the data is Structural Equation Modeling (SEM). The results find that brand trust significantly influences customer satisfaction and customer loyalty, but product excellence does not significantly influence customer satisfaction and Retail customer loyalty of non-subsidized urea fertilizer of PT Pupuk Iskandar Muda in North Aceh Regency. Furthermore, customer satisfaction mediates the influence of brand trust on retail customer satisfaction of non-subsidized urea fertilizer of  PT Pupuk Iskandar Muda in the North Aceh Regency. Based on the results of the study, it is expected that the leaders of PT Pupuk Iskandar Muda to increase customer loyalty, it is necessary to pay attention to the efforts for growing and increasing brand trust in customers by creating positive perceptions of costumers about the benefits that can be given by the products/brands so that they are confident in using non-subsidized urea fertilizer of PT Pupuk Iskandar Muda in North Aceh Regency Keywords:             product excellence, brand trust, customer satisfaction and customer loyalty
Servant Leadership dan Kompetensi Komunikasi:Dampaknya terhadap Kepuasan dan Kinerja Pendamping Program Keluarga Harapan (PKH) di Aceh Utara Muhammad Sahem; Ichsan Ichsan; Naufal Bachri
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 1 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v5i1.3424

Abstract

ABSTRACTThis study aims to analyze the influence of servant leadership and communication competence on the performance of Conditional Cash TransfersCoordinatorsin North Aceh with job satisfaction as an intervening variable. This study uses primary data with a total sample of 150 respondents. The sampling method used is the census method. The data analysis model used is SEM-AMOS. The results show that servant leadership does not affect job satisfaction and performance. Communication competence has a significant effect on job satisfaction and performance. Job satisfaction has a significant effect on performance. Job satisfaction does not mediate the effect of servant leadership on performance. Meanwhile, job satisfaction mediates the effect of communication competence on performance. The implications of this research is that Conditional Cash TransfersCoordinatorsin North Aceh should be able to improve the communication competency because it has the greatest influence on the Conditional Cash Transfers Coordinators performance in North Aceh Regency.Keywords:     servant leadership, communication competence, job satisfaction, employeeperformance