Claim Missing Document
Check
Articles

Found 18 Documents
Search

Analisis Implementasi Strategi Pemasaran Asuransi Pendidikan Mitra Iqra Plus Dalam Kajian Asuransi Syariah Atika Andriani; Sri Ramadhani; Rahmat Daim Harahap
ManBiz: Journal of Management and Business Vol 2 No 1 (2023): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1167.576 KB) | DOI: 10.47467/manbiz.v2i1.1799

Abstract

Mitra Iqra Plus is one of the products owned by PT. Bumiputera Sharia Life Insurance, KPS Medan, which aims to help fund children's education. The purpose of this study was to determine the implementation of Mitra Iqra Plus' educational insurance marketing strategy in the study of sharia insurance at PT Asuransi Jiwa Syariah Bumiputera, KPS Medan, the application of sharia principles in the implementation of marketing life insurance products at PT Asuransi Jiwa Syariah Bumiputera, KPS Medan, and challenges in implementing sharia. marketing conducted by PT Asuransi Jiwa Syariah Bumiputera, KPS Medan. This type of research uses qualitative research. Data collection techniques in the form of interviews, observations, and documentation. The data analysis technique used is to reduce the data, present the data, then draw conclusions. The results show that PT Asuransi Jiwa Syariah Bumiputera, KPS Medan implements according to sharia marketing principles starting from Wisdom (Strategy), Needs (Needs), Halal (Tayyibat), Welfare (Falah), Mutual Consent. The inhibiting factors in implementing the Mitra Iqra Plus educational insurance marketing strategy are the lack of public knowledge about sharia insurance, lack of public trust in sharia insurance, lack of agents and customers who are difficult to collect for premium payments. The challenge is the lack of technology development, the weak market share of PT. AJS Bumiputera due to lack of support from the government and the community. Keywords: Implementation of Sharia Marketing Strategy, Mitra Iqra Plus, Sharia Insurance.
Pengaruh Gaya Hidup, Media Sosial dan Lingkungan Sosial terhadap Perilaku Konsumsi di Masa Pandemi Menurut Ekonomi Islam:: Studi pada Mahasiswa Prodi Ekonomi Islam Fakultas Ekonomi Dan Bisnis Islam UIN Sumatera Utara Medan Nurma Hasanah; Tuti Anggraini; Rahmat Daim Harahap
MES Management Journal Vol. 2 No. 1 (2023): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.296 KB) | DOI: 10.56709/mesman.v2i1.36

Abstract

According to Islamic economics, the goal of this research was to establish the influence that a person's lifestyle, social media, and social surroundings have on their purchasing behavior while the epidemic is ongoing. In this research, quantitative methods and associative approaches have been used. For the purpose of data collection, questionnaires have been employed, and both the population and the sample have consisted of 94 individuals. Multiple linear regression was the approach that was utilized to analyze the data. The findings of this research indicate that the Lifestyle Variable (X1) has a significant effect on Consumption Behavior. This is demonstrated by the t count value of 3.422 > t table 1.986 with a significant value of 0.008 0.05. Additionally, the findings of this research indicate that the Social Media Variable (X2) has a significant influence on Consumption Behavior. This consumption behavior is evidenced by the t-count value, which is 4.299 > t table 1.986 with a significant value of 0.007 0.05, the Social Environment Variable (X3) has a significant influence on consumption behavior, this is evidenced by the t-count value, which is 5.919 > t table, and the significance of this influence is shown by the value 0.007 0.05. The variables of Lifestyle, Social Media, and Social Environment all have a simultaneous and substantial impact on Consumption Behavior. The value of 1.986 indicates that this influence is significant, and the significant value is 0.000 0.05. Consumption of 55.8%, as well as the concept of consumption in Islamic Economics for the purpose of fulfilling the many requirements of human existence, meaning that requirements take priority over preferences. When compared to contemporary economics, which places an exclusive emphasis on materialistic pursuits, there is a substantial divergence. The principle in Islam regarding consumption, is governed by five main principles, namely: justice, modesty, morality, cleanliness, and generosity. Keywords: Lifestyle, Social Media, Social Environment, Consumption Behavior
Pengaruh Pemahaman Investasi dan Pelatihan Pasar Modal terhadap Minat Investasi Mahasiswa di Pasar Modal Syariah dengan Motivasi sebagai Variabel Intervening Deksa Imam Suhada; Andri Soemitra; Rahmat Daim Harahap
MES Management Journal Vol. 2 No. 1 (2023): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1111.282 KB) | DOI: 10.56709/mesman.v2i1.55

Abstract

The capital market is one of the indicators in improving the economy of a country. With the rapid development of the capital market and can be used as an alternative to invest for students of the Islamic Economics study program at UIN North Sumatra. This study aims to determine the effect of understanding investment and capital market training on student investment interest in the Islamic capital market and to determine the effect of understanding investment and capital market training on student investment interest in the Islamic capital market through motivation. The population in this study was 806 with a sample of 230 students. The results of this study indicate that the exogenous variables of understanding investment, capital market training and motivation have an effect on student investment interest in a combined manner with a coefficient of determination (R2) of 51.7% in sub structure I. Exogenous variables of understanding investment and capital market training have an effect on motivation. combined with the coefficient of determination (R2) of 47.0% in sub structure II. It is hereby stated that investment understanding and capital market training have an effect on investment interest with motivation as an intervening variable. Keywords : Investment, Capital Market Training, Investment Interest
Analisis Implementasi Strategi Pemasaran Asuransi Pendidikan Mitra Iqra Plus Dalam Kajian Asuransi Syariah Atika Andriani; Sri Ramadhani; Rahmat Daim Harahap
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.448 KB) | DOI: 10.47467/reslaj.v5i3.1800

Abstract

Mitra Iqra Plus is one of the products owned by PT. Bumiputera Sharia Life Insurance, KPS Medan, which aims to help fund children's education. The purpose of this study was to determine the implementation of Mitra Iqra Plus' educational insurance marketing strategy in the study of sharia insurance at PT Asuransi Jiwa Syariah Bumiputera, KPS Medan, the application of sharia principles in the marketing implementation of Life Insurance products at PT Asuransi Jiwa Syariah Bumiputera, KPS Medan, and challenges in implementing sharia. marketing conducted by PT Asuransi Jiwa Syariah Bumiputera, KPS Medan. This type of research uses qualitative research. Data collection techniques in the form of interviews, observations, and documentation. The data analysis technique used is to reduce the data, present the data, then draw conclusions. The results show that PT Asuransi Jiwa Syariah Bumiputera, KPS Medan implements according to sharia marketing principles ranging from Wisdom (Strategy), Needs (Needs), Halal (Tayyibat), Welfare (Falah), Mutual Consent. The inhibiting factors in implementing the Mitra Iqra Plus educational insurance marketing strategy are the lack of public knowledge about sharia insurance, lack of public trust in sharia insurance, lack of agents and customers who are difficult to collect for premium payments. The challenge is the lack of technology development, the weak market share of PT. AJS Bumiputera due to lack of support from the government and the community. Keywords: Implementation of Sharia Marketing Strategy, Mitra Iqra Plus, Sharia Insurance.
Pengaruh Pump and Dump, Sentimen, dan Rumor Pasar terhadap Keputusan Berinvestasi di Pasar Modal Indonesia: Andika Ahmad Fauzi; Andri Soemitra; Rahmat Daim Harahap
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 4 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.41 KB) | DOI: 10.47467/dawatuna.v2i4.2290

Abstract

This study was conducted to determine the effects of pump and dump, sentiment and market rumors on the decision of GIS UINSU investors to invest in the Indonesia capital market. The data collection technique used is by distributing questionnaires. The sampling technique used is Simple Random Sampling. The analytical techniques used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing using SPSS version 25. The results of this study indicate that pump and dump and market rumors have no effect on investment decisions, while sentiment affects the decision to invest in the capital market. Then the results of the F test are obtained which show that pump and dump, sentiment, and market rumors simultaneously influence the decision of UINSU GIS investors to invest in the Indonesia capital market simultaneously. Keywords: Pump and Dump, Sentiment, Market Rumors, Investing Decision
Strategi Pendayagunaan Zakat Produktif untuk Pemberdayaan Ekonomi Mustahik Era Pandemi Covid-19: Nurlaila Hasibuan; Imsar, Imsar,; Rahmat Daim Harahap
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 4 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.77 KB) | DOI: 10.47467/elmal.v4i4.2162

Abstract

This study takes the topic of the problem, namely how the strategy for utilizing productive zakat is carried out by LAZNAS IZI North Sumatra in empowering the mustahik economy during the COVID-19 pandemic. Where since the COVID-19 pandemic, the utilization of zakat at LAZNAS IZI North Sumatra has experienced various obstacles. The purpose of this study is to see and find out what strategies must be carried out by LAZNAS IZI North Sumatra in dealing with the problems that occur in the management of productive zakat during the COVID-19 pandemic by using SWOT analysis, especially in efforts to empower the mustahik economy. This research uses a descriptive approach to the type of qualitative research, so this research is included in the type of descriptive qualitative research, where this research explains or describes situations or circumstances that will be studied thoroughly and in depth. The data collection technique used in this research is the method of observation, interviews, and documentation. The results of this study are the strategies carried out by LAZNAS IZI North Sumatra in empowering the mustahik economy during the COVID-19 pandemic, namely by maximizing zakat collection by utilizing online media, conducting intensive supervision of the program's progress, adding social networks as partners in zakat management and looking for new innovations that can support the operational activities of the institution, especially during this COVID-19 pandemic. The effect of utilizing productive zakat on economic empowerment of mustahik during the COVID-19 pandemic is very large, this can be seen from the level of income of mustahik after and before receiving zakat funds. Furthermore, the inhibiting factors in the utilization of productive zakat will then be overcome with new strategies and supporting factors so that the mustahik economy can be empowered. This research is expected to be an evaluation material for the improvement of LAZNAS IZI North Sumatra in the future on how to optimize the collection of zakat funds, distribution and utilization of zakat so that the vision and mission of the institution can be achieved. Then it can be a reference for further researchers, especially those related to the management of productive zakat and it is hoped that there will be an update every year. Keywords: Strategy, Utilization of Productive Zakat, Empowerment, COVID-19.
Analisis Produk Penjualan dan Distribusi terhadap Kepuasan Pelanggan pada Jasa Yudistira Erni anggriani; Rahmat Daim Harahap
VISA: Journal of Vision and Ideas Vol 3 No 2 (2023): Visa: Journal of Vision and Ideas
Publisher : LPPM IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (813.052 KB) | DOI: 10.47467/visa.v3i2.2714

Abstract

This research aims to determine the effect of product quality, personal selling and distribution of satisfaction on customers at Yudhistira Publishing Services. I hope that this research will provide suggestions and recommendations to the publisher Yudistira in order to achieve the company's goals. The research method used is quantitative with survey methods and descriptive explanations. The data collection technique is a questionnaire, with size as a measuring tool. While the analytical method used is path analysis, which consists of validity tests, reliability tests, partial tests, simultaneous tests and the coefficients of determining the test. The results show that product quality has a significant effect on customer satisfaction fraction. Keywords: distribution, satisfaction, customer, product
Pengaruh Kepercayaan, Kemudahan, dan Manfaat Digital Payment Sebagai Alat Pembayaran Terhadap Perilaku Konsumtif Individu Dengan Digital Savvy Sebagai Variabel Moderating Rindi Safira; Sugianto Sugianto; Rahmat Daim Harahap
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.396 KB) | DOI: 10.47467/alkharaj.v5i6.3694

Abstract

The research aims to determine the effect of trust, convenience, and benefits of digital payments as a means of payment on individual consumptive behavior with digital savvy as a moderating variable. This study uses a quantitative method in data analysis where the data comes from the results of questionnaires that have been distributed to the respondents. The population in this study is Medan city residents, especially those aged 18 -25 years (Gen Z) with a sample of 100 respondents. To determine the sample using a purposive sampling technique, namely by determining the criteria for respondents including residents aged 18-25 years (Gen Z), domiciled in the city of Medan and using digital payments. The collected data were analyzed using SPSS 25 with Multiple Linear Regression and Moderate Regression Analysis (MRA). In accordance with the tests that have been carried out, the results show that trust, convenience and benefits of digital payments have an effect on consumptive behavior. From the data test, it was found that the R square value was 0.552. It can be concluded that the variables of trust, convenience and benefits of digital payments contribute 55.2% to consumptive behavior while the remaining 44.8% are influenced by other variables. The MRA test that has been carried out also proves that Digital Savvy as a Moderating Variable is able to influence and strengthen the relationship between variables with increased R square results after being moderated. Keywords: Digital Payment; Consumptive behavior; Digital savvy; Perspective of Islamic Economics.
ANALISIS STRUKTUR MODAL DALAM MENINGKATKAN PROFITABILITAS PT. MATAHARI DEPARTMENT STORE TBK Shella Jelita Anshari; Rahmat Daim Harahap; Muhammad Ridwan
JURNAL ILMIAH MAHASISWA EKONOMI ISLAM Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI) Vol. 5 No.1, Mei 2023
Publisher : FEB Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeki.v5i1.25108

Abstract

This study aims to analyze how the capital structure in increasing profitability at PT. Matahari Department Store Tbk and to find out what causes tend to decrease profitability at PT. Matahari Department Store Tbk. The approach used in this study is a descriptive qualitative approach. The data analysis technique used is descriptive analysis. Based on the results of research conducted capital structure is still not able to increase profitability at PT. Matahari Department Store Tbk which can be seen from the fluctuating (unstable) capital structure causes profitability to tend to decrease. This was due to falling sales due to the pandemic and also increasing corporate debt. Decrease in profitability at PT. Matahari Department Store is caused by several factors including the company has not been effective in managing its working capital to generate income which can be seen from the turnover of working capital and total assets which for the past six years have not been good enough to contribute to sales and the worsening financial condition of the company which in In 2020 the company experienced a loss of Rp. 873 billion and this is one of the causes of decreased profitability at PT. Matahari Department Store Tbk.
Analisis Pemberdayaan UMKM Melalui Filantropi Zakat Dalam Mewujudkan SDGs (Sustainable Development Goals) Salsabila Putri; Sri Sudiarti; Rahmat Daim Harahap
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.3757

Abstract

MSMEs are one of the driving wheels of the economy that has the potential to realize the SDGs goals, namely without poverty and hunger. One that plays a role in realizing the SDGs by reducing the poverty rate is zakat. The purpose of this research in general is to realize sustainable development through empowering MSMEs. The research method used is qualitative with triangulation analysis techniques. The results of this study are that MSMEs can benefit from empowering productive zakat MSMEs provided by LAZ, which assistance can help develop their businesses and help prosper the family economy. This is one of the efforts that can be said to be successful in realizing one of the goals of sustainable development, namely without poverty and hunger Keywords: MSME, Zakat, SDGs