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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Journal Technology and Implementation Bussines Jurnal Disrupsi Bisnis International Journal of Economics, Management, Business, and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Research Horizon Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen
Ainun Mardhiyah, Ainun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Disrupsi Bisnis

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Pengaruh Shopping Lifestyle, Online Customer Review dan Price Discount terhadap Impulse Buying (Studi pada Pengguna Tiktok di Kota Medan) Conita, Tiara; Mardhiyah, Ainun
Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i3.40386

Abstract

Internet technology is currently experiencing rapid development. The human need to access something can now be made easier through internet-based information searches. This situation is in accordance with the human desire to obtain information quickly and easily. With the internet, many people now switch shopping from offline to online. The form of research used in this research is quantitative research with an associative approach. Sampling was carried out through non-probability sampling with purposive sampling technique with 100 respondents as samples. Primary data used in this research was obtained by distributing questionnaires directly, while secondary data was obtained through literature study. The data analysis methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression testing, and hypothesis testing. The results of the research conducted show that the variables shopping lifestyle (X1), online customer reviews (X2) and price discounts (X3) have a significant effect on impulse buying (Y) and all independent variables simultaneously (simultaneously) influence impulse buying (Y).
Co-Authors Adinda Alfina, Shinta Rizki Azzura, Nurul Conita, Tiara Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Matakena, Selli Megawati, Lydia Ningrum, Safelinda Setya Nurfatimah Pangaribuan, Ferina Angela Rahmadana, Risky Safrin, Feby Aulia Siahaan, Josepin Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Tanjung, Ayu Febriyana widya astuti Yance