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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Journal Technology and Implementation Bussines Jurnal Disrupsi Bisnis International Journal of Economics, Management, Business, and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Research Horizon Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen
Ainun Mardhiyah, Ainun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)

 1 
THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER LOYALTY IN USING GO-JEK SERVICES: (A study of Go-Jek application users in Medan City) Situmorang, Reynaldy; Mardhiyah, Ainun
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.411

Abstract

This study aims to analyze how the influence of service quality and price on consumer loyalty in using Go-Jek services (Study on consumers in Medan City using the Go-Jek application). The effect of the related variables, namely service quality and price, will be carried out partially and simultaneously on increasing consumer loyalty. This research uses quantitative research with an associative approach. Sampling using purposive sampling technique using 100 respondents as the research sample. Primary data in this study was obtained from distributing questionnaires through google form, and secondary data obtained through literature study. The analytical method used is validity test, classical assumption test, reliability test, multiple linear regression analysis and hypothesis testing. The results showed that the service quality variable (X1) and the price variable (X2) partially had a significant effect on consumer loyalty (Y). Based on the coefficient of determination test, the R2 value is 0.441, which means the influence of service quality and price on consumer loyalty in using Go-Jek services in Medan City is 44.1% while the remaining 54.9% is influenced by other factors beyond this study.
THE INFLUENCE OF COMMUNICATION PATTERNS, ORGANIZATIONAL CULTURE AND REWARDS ON IMPROVING EMPLOYEE PERFORMANCE AT PT BAKRIE SUMATRA PLANTATION KISARAN Alfina, Shinta Rizki; Mardhiyah, Ainun
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 3 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i3.638

Abstract

The success of a company relies heavily on employee performance, making it crucial to consider employee performance when aiming to improve overall company performance. Communication patterns and organizational culture play vital roles in this regard, as effective communication within the company and a positive organizational culture can enhance employee performance. This study investigates the impact of communication patterns, organizational culture, and rewards on improving employee performance at PT. Bakrie Sumatra Plantation Kisaran. The study employs a quantitative research approach with an associative focus. The sample consists of 40 respondents selected through saturated sampling. Primary data was collected using questionnaires distributed directly to the respondents, employing a Likert scale. The data analysis involves instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using SPSS. The findings indicate a strong relationship between communication patterns, organizational culture, rewards, and employee performance, as evidenced by a coefficient of determination (R2) of 0.668. Furthermore, the variables of communication patterns, organizational culture, and rewards explain and affect employee performance (Y) by 0.399, as indicated by the coefficient of determination (Adjusted R Squared). This study reveals that communication patterns (X1), organizational culture (X2), and rewards (X3) significantly influence employee performance (Y) at PT. Bakrie Sumatra Plantation Kisaran, while 60.1% of the variance in employee performance is attributed to other unexplored factors.
THE INFLUENCE OF PRICE, SERVICE QUALITY, AND LIFESTYLE ON THE PURCHASE DECISION OF ORNAMENTAL PLANTS DURING THE COVID-19 PANDEMIC: (A Study on Visitors of Madirsan Flower Tourism Village) Diah Pratiwi, Adinda Uci; Mardhiyah, Ainun
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.843

Abstract

Consumer purchase decisions, whether to buy a product or not, are influenced by several key factors, including service quality, lifestyle, and price. This holds true for the current trend of increased ornamental plant purchases, particularly during the pandemic, which has notably boosted sales at the Madirsan Flower Tourism Village. This study's primary objectives were to assess the impact of price, service quality, and lifestyle on the purchasing decisions related to ornamental plants within the Madirsan Flower Tourism Village during the COVID-19 pandemic. Quantitative research methods were employed, with a sample of 100 respondents from the Medan and Deli Serdang regions, selected using the classical formula for sampling. Data were collected via questionnaires using the Likert scale, and the analysis involved instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing through tools like MS Excel and SPSS 23. The findings of this research underscore that price, service quality, and lifestyle all play significant and positive roles in influencing purchasing decisions among the residents of Medan City and Deli Serdang. This suggests that businesses operating within the ornamental plant sector should consider these factors carefully to optimize their strategies, especially in the context of the ongoing pandemic.
EFFECT OF WORK-LIFE BALANCE AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE: (Study on Employees of PT Bank Tabungan Negara Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division) Matakena, Selli; Mardhiyah, Ainun; Siregar, Onan Marakali
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.878

Abstract

This study examines the influence of work-life balance and emotional intelligence on employee performance within PT State Savings Bank's Medan Branch Office Consumer Collection Recovery and Asset Sales Unit Division, employing a quantitative research approach. The 61 employees in this division serve as the study's population, selected using a nonprobability sampling technique with a saturated sample model. Data collection involves primary methods like observation, interviews, and questionnaires, supplemented by secondary data gathered through library research. Through a series of analytical procedures, including validity and reliability tests, classic assumption tests, multiple linear analysis, and hypothesis testing, the research reveals that both work-life balance and emotional intelligence have significant individual effects on employee performance. Furthermore, when considered collectively, these variables exhibit a substantial influence on employee performance, as indicated by an R value of 0.885 or 88.5%. The adjusted R Square value shows that work-life balance and emotional intelligence can account for 77.6% of the variance in employee performance, while the remaining 22.4% is influenced by unexamined factors.
Co-Authors Adinda Alfina, Shinta Rizki Azzura, Nurul Conita, Tiara Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Matakena, Selli Megawati, Lydia Ningrum, Safelinda Setya Nurfatimah Pangaribuan, Ferina Angela Rahmadana, Risky Safrin, Feby Aulia Siahaan, Josepin Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Tanjung, Ayu Febriyana widya astuti Yance