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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Journal Technology and Implementation Bussines Jurnal Disrupsi Bisnis International Journal of Economics, Management, Business, and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Research Horizon Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen
Ainun Mardhiyah, Ainun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Research Horizon

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Business Development Strategy in Furniture Business Using Business Model Canvas Approach Mardhiyah, Ainun; Khairifa, Feni
Research Horizon Vol. 4 No. 2 (2024)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.47-58

Abstract

Business Model Canvas (BMC) has a Customer Segment element in the furniture business, namely the upper middle class and specialized. The research aims to find out the furniture business strategy implemented by BMC. The study used a qualitative descriptive method by conducting interviews with informants, namely furniture owners and employees. The results of the study used 9 (nine) BMC elements. The customer segment is from the upper middle class and specialized value Proposition, namely the value of loyalty to provide the best and guarantee quality. The channel uses online and offline media. Customer Relationships build excellent and effective communication. Revenue stream from the sale of products produced. Key Activities purchase quality raw materials and processed labour and distribute them using supporting resources. Key Partners use vendors who provide raw materials and e-commerce parties. Key Resources look for raw material resources for labor to process. The cost structure consists of fixed costs and variable costs. Research implications can contribute to furniture entrepreneurs in Indonesia and internationally, especially Medan City. Using BMC to find strengths and weaknesses to get a solution. The results of using BMC increase productivity and welfare.
Co-Authors Adinda Alfina, Shinta Rizki Azzura, Nurul Conita, Tiara Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Matakena, Selli Megawati, Lydia Ningrum, Safelinda Setya Nurfatimah Pangaribuan, Ferina Angela Rahmadana, Risky Safrin, Feby Aulia Siahaan, Josepin Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Tanjung, Ayu Febriyana widya astuti Yance