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All Journal Jurnal Bisnis dan Manajemen Al-Hikmah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Journal Technology and Implementation Bussines Jurnal Disrupsi Bisnis International Journal of Economics, Management, Business, and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Research Horizon Simangunsong Journal of Business Administration, Management, Economic and Accounting Journal Business Administration (JBA): Entrepreneurship and Creative Indutry PENG: Jurnal Ekonomi dan Manajemen
Ainun Mardhiyah, Ainun
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal Business Administration (JBA): Entrepreneurship and Creative Indutry

 1 
PENGARUH PENERAPAN EXPERIENTIAL MARKETING STRATEGY DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Junction Cafe Medan) Ningrum, Safelinda Setya; Mardhiyah, Ainun; Simanjorang, Feronica
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v1i2.9557

Abstract

Penelitian ini dilatarbelakangi oleh ketatnya persaingan dalam industri kuliner sehingga para pelaku usaha didorong untuk menerapkan beragam strategi untuk menarik minat konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan kepuasan pelanggan yang diterapkan oleh Junction Café terhadap loyalitas pelanggan. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi didalam penelitian ini adalah pelanggan Junction Café dan sampel yang diambil sebanyak 100 responden. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Metode pengumpulan data menggunakan metode kuesioner yang diukur dengan menggunakan skala Likert. Metode analisis yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, analisis korelasi berganda, dan uji hipotesis dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh experiential marketing dan kepuasan pelanggan terhadap loyalitas pelanggan dengan taraf signifikan sebesar 0,000. Hasil penelitian ini juga menunjukkan bahwa variabel independen experiential marketing dan kepuasan pelanggan secara bersama-sama dapat menjelaskan variabel dependen yaitu loyalitas pelanggan sebesar 43,9%.
PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEAMANAN TERHADAP MINAT PENGGUNAAN E-MONEY DI KALANGAN GENERASI MILLENIAL Adinda; Mardhiyah, Ainun
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v1i2.11217

Abstract

Technological advances in payment systems are slowly shifting the role of cash as a means of payment to more efficient and economical forms of non-cash payments. Therefore, the development of the use of non-cash payment instruments needs serious attention. This study aims to determine how the Effect of Perceptions of Ease and Perceptions of Security on Interest in Using E-money. This study uses quantitative research methods with an associative approach. The population in this study were e-money users in the Medan Baru District area. The results showed that the Ease of Perception had a positive and significant effect of 27.1% on Interest in Using E-money and Perception of Security had a positive and significant effect of 40% on Interest in Using. Based on calculations with the coefficient of determination, the R value is 81.9%, which indicates that the relationship between perceived convenience and perceived security on interest in using e-money is quite close. The Rsquare value of 0.671 indicates that 67.1% of the Usage Interest variable can be explained by the Ease of Perception and Perception of Security. While the rest is influenced by other variables not examined in this study.
Co-Authors Adinda Alfina, Shinta Rizki Azzura, Nurul Conita, Tiara Diah Pratiwi, Adinda Uci Digdowiseiso , Kumba Karyatun, Subur Khairifa, Feni Kristina H. Lumbanraja, Berkat Matakena, Selli Megawati, Lydia Ningrum, Safelinda Setya Nurfatimah Pangaribuan, Ferina Angela Rahmadana, Risky Safrin, Feby Aulia Siahaan, Josepin Simanjorang, Feronica Siregar, Onan Marakali Situmorang, Reynaldy Susmihara Tanjung, Ayu Febriyana widya astuti Yance