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All Journal Jurnal Ilmiah Galuh Justisi Madaniya Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Jurnal Hukum Inconcreto Journal of Advanced Health Informatics Research
Yuris Tri Naili
Universitas Harapan Bangsa
Religion Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : KREATIF: Jurnal Pengabdian Masyarakat Nusantara

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Sosialisasi Legalitas Badan Usaha dan Pendaftaran Merek Dagang Dalam Upaya Meningkatkan Penjualan Produk UMKM di Wilayah Banyumas Maya Ruhtiani; Yuris Tri Naili; Faizal Rizky Yuttama
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3647

Abstract

This article evaluates the effectiveness of the socialization of business entity legality and trademark registration to increase sales of MSME products in the Banyumas region. The main problems MSMEs face in Banyumas are the low level of business legality and the need for awareness of the importance of trademark registration, which impacts low consumer confidence and limited market access. The research method used was qualitative, with data collection techniques through observation and documentary studies. The results showed that the socialization of MSME actors in business legality and trademark registration increased the knowledge and awareness of MSME actors about the importance of business legality and trademarks. The dynamics of the mentoring process showed the strengthening of MSME networks and collaboration and the emergence of local leaders who play an active role in the community.
Co-Authors Alan Bayu Aji Bala Putra Dewa Barlian Kristanto Faizal Rizky Yuttama Hesti Ayu Wahyuni Iin Dyah Indrawati Litya Surisdani Anggraeniko Marlia Hafny Afrilies Maya Ruhtiani Maya Ruhtiani Monica Puspa Dewi Purwono, Purwono Puspita Lianti Putri Septiani Aditiya Putri Slamet Slamet Ummu Habibah Azalia