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All Journal Business Management Journal Program Studi Manajemen Humanism: Journal of Community Empowerment (HJCE) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia MANISE (Manajemen, Bisnis dan Ekonomi) Hikmayo: Jurnal Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Mursyid Mursyid
Akademi Manajemen Administrasi Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat

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Pelatihan Digital Marketing Warga Dusun Sidorejo, Ngestiharjo, Kasihan, Bantul, D.I Yogyakarta Mursyid Mursyid; Yuliantoharinugroho Yuliantoharinugroho; Wilis Fahlefi; Agung Hartadi; Muhammad Isnaini Fathoni; Ngatipan Ngatipan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 4 (2023): Oktober , Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i4.164

Abstract

One of the problems faced by MSMEs in Sidorejo hamlet is marketing problems and skills in using technology. MSMEs in Sidorejo hamlet need technology-based business development so they can compete with new online businesses. The purpose of this writing is 1) Identifying the use of marketing media in MSMEs in Sidorejo Hamlet, Ngestiharjo Village. 2) Describe technology-based business development efforts in MSMEs in Sidorejo Hamlet, Ngestiharjo Village through digital marketing training. The method used to identify the use of marketing media is observation and interviews. The methods used in technology-based business development efforts are community education and training methods. Materials in efforts to develop technology-based businesses for MSMEs in Sidorejo Hamlet through digital marketing training include: 1) Cultivating an entrepreneurial spirit and providing inspiration from the success of online businesses, 2) Sharing sessions, 3) Digital marketing training. The identification results show that many MSMEs in Sidorejo Hamlet use simple technology in marketing, which is dominated by WhatsApp and Facebook media. In fact, there are still many MSMEs that run their businesses offline without the help of technology. The evaluation results of digital marketing training activities show that this activity received a positive response, was considered to provide insight and knowledge, and provide inspiration. Almost all business people want to practice this online business in developing their business.
Co-Authors Agung Hartadi Andhina Ika Sunardi Herlambang, Susatyo Herman Wahyu dwi Maelana Irine Diana Sari Wijayanti Khoiri Najib Muhammad Fatkhurohman Albashori Muhammad Isnaini Fathoni Ngatipan Ngatipan Purwanta Purwanta Subandi Subandi Suliantoro Suliantoro Wahyudiyono Wahyudiyono Wilis Fahlefi Yuliantoharinugroho Yuliantoharinugroho