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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate : Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi Aghisyna Dwi Inayah Fikamalina; Dhea Fitri Puspitayani; Devira Elsa Mei Shella; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i1.6470

Abstract

Marketing and innovation strategies are the key to success inining a business, success determined by victory in the face of competition using established strategies to innovate with their business. Innovation in UMKM can be seen through three dimensions: process innovation, product innovation, and management system innovation. In this case product innovation becomes the most important part to improve UMKM performance. In its implementation, paying attention to the ideal time and how to innovate is an important thing when the entrepreneur will implement the necessary marketing strategy. Marketing startups and product innovations are the key to success inining a business, success is determined by victory in the face of competition using established strategies to innovate with the business. In the implementation of marketing strategies as well as product innovation should pay attention to the ideal time and how things innovate is important when the entrepreneur will implement the necessary marketing strategy. keywords : strategy UMKM, marketing, inovation
Co-Authors Acep Samsudin Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Rifqi Utomo Alsya Puteri Pradanti Andarini, Sonja Andika Yuda Prasetya Anisa Larasati Anisah Yulinda Salsabila Assyafa Azharul Ilmy Bagus Helmi Dharmawan Banin, Citra Niqris Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Devira Elsa Mei Shella Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Errina Eka Yahyaningtyas Fadlilah Arrahma Faisal Pratana Putra Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Fujiono Fujiono Gian Alfreda Wirawan Herlin Millenia Yustika Ardy Herninda Dara Puspita Ayu Hery Sandro Sijabat Ibnu Setyawan Ihza Aditama Samudra Ilham Asta Pangestu Ilham Asta Pangestu Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Kinanti Sekar Kirana Lia Nirawati Lia Nirawati Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Mahendra Adani, Rakha Maulana, Muhammad Ferdy Meisha Farah Widyaningrum Muhammad Fauzy Hamdani Nanda Oktavia Niluh Nyiman Puspita Nuryananda, Praja Firdaus Poernomo, Edy Praditya, Erlangga Reyza Prithvi Angginy Kusdayanti R A Tania Eriezna Putri Rafika Athiyah Kurniawan Rasyidah, Resa Reza Zakaria Rhevuano Naoval Saputra Riska Faulia Rahma Safiinatul Jannah Noviyani Selvia Shinta Kumalasari Sofiyyah Wardah Widad Sonja Andarini Sonja Andarini Sonja Andarini Syafira Widya Uni Putri Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Wilhemus Dionysius Mario Randy Benge Yeni Khoirotul Janah Yuwanda, Allysa Edwina