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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Riset Bisnis dan Investasi Akrab Juara : Jurnal Ilmu-ilmu Sosial JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Dedication : Jurnal Pengabdian Masyarakat ECONEUR (Journal of Economics and Entrepreneurship)
Lia Liliawati
Politeknik Sukabumi
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

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ANALISIS STRATEGI PEMASARAN MOBIL PICK UP PADA DEALER SUZUKI RESTU MAHKOTA KARYA KABUPATEN SUKABUMI Lia Liliawati
Jurnal Akrab Juara Vol 4 No 1 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

This Suzuki Restu Mahkota Karya (RMK) Dealer in Sukabumi Regency is engaged in trading and service companies. This marketing strategy is very important for the continuity of the company and to be able to increase product sales so that the sales profit will increase as much as possible. From the report on the sales of Pick Up cars from January to December 2017, for the City and Sukabumi Regency areas with the implementation of this marketing strategy, the sales of Pick-up cars that are in great demand for the City area are Gunung Puyuh District, Warudoyong, Baros, Cibeureum . While for the Regency area are Cibadak, Parungkuda, Jampang Kulon, Nagrak, Sukabumi, Cicurug and Surade sub-districts. And for the types of Pick Up cars that many interested in are Futura PU Wide Deck, APV PU, and PU PS APV
Co-Authors Anasrullah Anasrullah Arya Wiguna desti lestari Hanifa Putriana Ridwan Hurul Humaira Rahmat Iqbal Budiman Mochamad Arief Firman Nurdin Mochamad Fazri Kurnia Natalia, Nila Nida Auliana Umami Nita Natalia Rahma Nurani Ratih Hendra Ningsih Rusdi Irawan Sunarti Dwi Rezky Fani