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Universitas Sulawesi Barat
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Journal : Jurnal Pengabdian Pada Masyarakat

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Pelatihan Digital Marketing untuk Mendukung Aktivitas Pemasaran pada Usaha Mikro dan Kecil di Desa Padang Timur, Polewali Mandar Fitri Fitri; Suryani Dewi; Andi Marlisa Bossa Samang; Muhammad Arhim
Jurnal Pengabdian Pada Masyarakat Vol 9 No 1 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i1.586

Abstract

Daerah Polewali Mandar adalah salah satu kabupaten di Sulawesi Barat yang terdampak COVID-19 dimana terjadi penurunan jumlah usaha mikro dan kecil. Solusi yang bisa diterapkan agar usaha mikro dan kecil tetap bertahan adalah dengan memanfaatkan digital marketing. Fakultas Pertanian Universitas Sulawesi Barat bekerjasama dengan pemerintah desa Padang Timur, Kabupaten Polewali Mandar melaksanakan kegiatan pelatihan digital marketing untuk mendukung aktivitas pemasaran usaha mikro dan kecil di daerah tersebut. Adapun tujuan dari kegiatan ini yaitu untuk meningkatkan pengetahuan dan memotivasi para pelaku usaha agar dapat memanfaatkan digital marketing, khususnya media sosial, dalam mempromosikan produknya. Metode yang digunakan dalam pelaksanaan pengabdian kepada masyarakat ini yaitu pendidikan masyarakat melalui ceramah dan tanya jawab. Setelah itu dilaksanakan simulasi ipteks agar pemahaman yang diberikan dapat langsung dipraktikkan. Hasil dari aktivitas ini berdampak pada peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan digital marketing. Selain itu peserta juga terdorong untuk terus menggunakan digital marketing dan mempelajari hal-hal baru di dunia digital untuk meningkatkan usaha. Polewali Mandar is one of the districts in west Sulawesi affected by COVID-19 where there has been a decrease in the number of micro and small enterprises. The solution that can be implemented to survive is to take advantage of digital marketing. Faculty of Agriculture University of West Sulawesi, Padang Timur village government, collaborated on community service about digital marketing training to support micro and small enterprises marketing activities in the area. The purpose of this activity is to increase knowledge and motivate business entrepreneurs to be able to take advantage of digital marketing, especially social media, in promoting their products. The method used in the implementation of community service is community education through lectures and discussions. Furthermore, a technology simulation was carried out so that the understanding given could be immediately put into practice. The results of this activity have an impact on increasing participants' understanding and skills in utilizing digital marketing. In addition, participants are also encouraged to continue using digital marketing and learn new things in the digital world to improve their business.
Co-Authors Arman Amran Asia Arifin Asrul Hidayat Dian Utami Zainuddin Irwan Samad Muh. Arhim Nadira Nadira Nurmaranti Alim Rizky Ariesty Fachrysa Halik Sri Wahyuni Suryani Dewi