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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Management, Business, and Social Science KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Administrative and Sosial Science (JASS) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal Publicuho Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MERDEKA: Jurnal Ilmiah Multidisiplin
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Administrative and Sosial Science (JASS)

 1 
Strategi Pemasaran Dalam Mempertahankan Citra Merek Dan Perilaku Konsumen Terhadap Pembelian Produk PT.Semen Indonesia (Persero) Tbk. Aulia Life Rahma Putri; Maharani Ikaningtyas
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 5 No. 1 (2024): Januari: Journal of Administrative and Social Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v5i1.927

Abstract

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.
Co-Authors Abdillah Hanif Isna S Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Alfina Rahma Nazilal Mubarok Anggita Dini Fitria Annisa Cindy Maurina Aulia Life Rahma Putri Cindy Clarissa Quenby Cynarawita Firjatullah Daniar Bihas Nana Devira Elsa Mei Shella Dewi Candra Dewi Candra Wulan Dhea Fitri Puspitayani Hidayat, Rusdi Iasa Nur Firdausi Ilham Asta Pangestu Intan Wiani Laila Annisa Liana Rahma Kusumadini M. Khoirur Rifqi Mohammad Vavian Baharudinsyah Mutmainah Mutmainah Nastasya Uyun Siti Azzahra Ragita Widya Kartika Ratna Kusumawati Putri Robby Aditya Rudi J Silitonga Rusdi Hidayat Nugroho Ryan Fiqih Tri Hidayat Sonja Andarini Sonja Andarini Syahwa Ramadhan Syakirotul Hayati Thalita Firdaus Theodora Oktavia Yosi Ananda Zhela Maritsya