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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Management, Business, and Social Science KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Administrative and Sosial Science (JASS) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal Publicuho Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MERDEKA: Jurnal Ilmiah Multidisiplin
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

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Peran Sosial Media Instagram Dalam Pengembangan Strategi Pemasaran Jasa Pada UMKM Pemancingan Kelapa Gading Rembang Nastasya Uyun Siti Azzahra; Maharani Ikaningtyas
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.331

Abstract

Social media makes changes to the business world, especially in terms of marketing or promotion. Social media is now a big opportunity for business because they use social media as a source of information delivery. Instagram is one of the social media that provides a place for business people to sell and market their products or services. Instagram is now widely used by the wider community. Anyone can use Instagram happily because the features provided are easy to apply. Instagram social media is used by business people as a means of introducing products or services to buying and selling online. The object of this study is how important is the role of Instagram social media for Kelapa Gading Fishing Services SMEs in Rembang, Blitar, East Java. This research uses qualitative methods, it can be concluded that Instagram plays a very important role for business people to introduce their products or services to people in various parts of the world by utilizing features and posting informative creative content so that readers can easily understand the content of the Instagram social media content.
Co-Authors Abdillah Hanif Isna S Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Alfina Rahma Nazilal Mubarok Anggita Dini Fitria Annisa Cindy Maurina Aulia Life Rahma Putri Cindy Clarissa Quenby Cynarawita Firjatullah Daniar Bihas Nana Devira Elsa Mei Shella Dewi Candra Dewi Candra Wulan Dhea Fitri Puspitayani Hidayat, Rusdi Iasa Nur Firdausi Ilham Asta Pangestu Intan Wiani Laila Annisa Liana Rahma Kusumadini M. Khoirur Rifqi Mohammad Vavian Baharudinsyah Mutmainah Mutmainah Nastasya Uyun Siti Azzahra Ragita Widya Kartika Ratna Kusumawati Putri Robby Aditya Rudi J Silitonga Rusdi Hidayat Nugroho Ryan Fiqih Tri Hidayat Sonja Andarini Sonja Andarini Syahwa Ramadhan Syakirotul Hayati Thalita Firdaus Theodora Oktavia Yosi Ananda Zhela Maritsya