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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Management, Business, and Social Science KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Journal of Administrative and Sosial Science (JASS) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal Publicuho Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Abdimas Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MERDEKA: Jurnal Ilmiah Multidisiplin
Maharani Ikaningtyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Kepada Masyarakat

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Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM Pakan Super Klasik Cindy Clarissa Quenby; Maharani Ikaningtyas
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.153

Abstract

The rapid development of internet technology in the current era has changed the paradigm of traditional marketing into digital marketing using internet media, which is known as digital marketing. Digital marketing plays an important role in the success of MSME marketing because it allows analysis of new target markets, consumer behavior and product information. However, only a few MSMEs have an understanding of this digital technology-based marketing strategy. As a form of contribution to community service, students from UPN "Veteran" East Java invited and provided an understanding to the Super Klasik Feed MSME about the importance of digital marketing as a marketing strategy. The methods used include observation, interviews, digital marketing implementation, and activity evaluation. The results obtained by MSME Feed Super Klasik are an understanding of the importance of digital marketing as a marketing strategy, and students succeed in sharing knowledge through the implementation of creating Instagram social media accounts.
Co-Authors Abdillah Hanif Isna S Afina Hasya Faza Aghisyna Dwi Inayah Fikamalina Alfina Rahma Nazilal Mubarok Anggita Dini Fitria Annisa Cindy Maurina Aulia Life Rahma Putri Cindy Clarissa Quenby Cynarawita Firjatullah Daniar Bihas Nana Devira Elsa Mei Shella Dewi Candra Dewi Candra Wulan Dhea Fitri Puspitayani Hidayat, Rusdi Iasa Nur Firdausi Ilham Asta Pangestu Intan Wiani Laila Annisa Liana Rahma Kusumadini M. Khoirur Rifqi Mohammad Vavian Baharudinsyah Mutmainah Mutmainah Nastasya Uyun Siti Azzahra Ragita Widya Kartika Ratna Kusumawati Putri Robby Aditya Rudi J Silitonga Rusdi Hidayat Nugroho Ryan Fiqih Tri Hidayat Sonja Andarini Sonja Andarini Syahwa Ramadhan Syakirotul Hayati Thalita Firdaus Theodora Oktavia Yosi Ananda Zhela Maritsya