Article Per Year (5 Year)
p-Index From 2019 - 2024
1.168
P-Index
This Author published in this journals
All Journal Excellent Gema Wiralodra International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB)
Rohani Lestari Napitupulu
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Physics Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Sosialisasi Content Creator Pemula Bagi Remaja Karang Taruna Kelurahan Perwira Bekasi Utara Sebagai Pendorong Industri Kreatif Devy Putri Kussanti; Dyah Mustika Wardhani; Rohani Lestari Napitupulu; Atun Yulianto
Jurnal Pengabdian Masyarakat Formosa Vol. 1 No. 2 (2022): Juni, 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.136 KB) | DOI: 10.55927/jpmf.v1i2.497

Abstract

Now with the increasingly advanced development of digitalization, many young people are starting to develop their wings by maximizing the use of the internet and social media. It's just that the majority of the use of new media is only limited to entertainment and information media. Even though there are many other advantages of social media that can be utilized optimally. This is what then encourages UBSI lecturers of Hospitality study program to hold community service activities for Youth Karang Taruna, Perwira Village, North Bekasi with a socialization model that carries the theme of novice content creators in the development of creative industries. In addition, there are also many community service participants who still lack information and understanding about content creators that are sustainable with the creative industry. The existence of community service this time with the socialization method is expected to provide additional references for today's millennial youth who mostly consume social media. Youth Karang Taruna is currently expected to be able to improve knowledge not only from formal education but from their participation with youth institutions/institutions in the surrounding environment so that they can maximize the culture of creativity and entrepreneurs in their youth.
Loyalitas Konsumen atas Brand Produk Pond’s White Beauty dengan Pendekatan Analisis Diskriminan: Studi Kasus di Kota Bekasi Rohani Lestari Napitupulu; Melani Quintania
Gema Wiralodra Vol. 13 No. 2 (2022): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gemawiralodra.v13i2.257

Abstract

Perawatan merupakan hal yang sering dilakukan dan menjadi sangat penting bagi kalangan remaja, manfaat bagi kesehatan kulit yang diperoleh akan membantu merawat dan menjaga kulitnya. Penelitian ini secara spesifik bertujuan untuk mengetahui perbedaan loyalitas konsumen produk Pond’s White Beauty berdasarkan inovasi produk, kepercayaan merek dan pengalaman konsumen. Jenis penelitian ini adalah asosiatif dengan pendekatan analisis kuantitatif. Data berasal dari kuesioner sebagai sumber utama, studi literatur, dan penjelajahan internet dari berbagai sumber yang relevan. Teknik analisis data dalam penelitian ini menggunakan pendekatan analisis diskriminan. Hasil penelitian menyimpulkan bahwa variabel Pengalaman Konsumen dan Inovasi Produk berpengaruh signifikan terhadap Loyalitas Konsumen. Variabel Pengalaman Konsumen merupakan variabel yang paling dominan dibandingkan dengan variabel Inovasi Produk dan Kepercayaan Merek atas produk Pond’s White Beauty di wilayah kota Bekasi berdasarkan penilaian dari koefisien fungsi diskriminan kanonik
Perceptions On Halal Labels Impact On Purchase Decisions With Brand Image As Intervening Variables: A Consumer Study Of Solaria Restaurants In Jakarta Dede Suleman; Mohamad Trio Febriyantoro; Rachmat Fadly; Rohani Lestari Napitupulu; Dhuha Safria; Reza Rahmadi Hasibuan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.257

Abstract

This study aims to examine the impact of halal labels on purchasing decisions with brand image as an intervening variable on Solaria restaurant consumers in Jakarta. This quantitative study was conducted using a questionnaire, the questionnaire as a research instrument using a Likert scale. Determination of the research sample using purposive sampling, with the criteria of Solaria restaurant consumers in the last year located in Jakarta and willing to fill out the questionnaire given by the researcher. From the distribution of data, 80 questionnaires were collected which were suitable for further processing. The collected data is processed using SmartPLS software. The results showed that the halal label and brand image had a significant effect on purchasing decisions, brand image brand image was a significant mediating variable between the influence of halal labels on purchasing decisions
Sosialisasi dan Pelatihan Pembuatan Branding Produk Sebagai Strategi Bisnis Meningkatkan Pendapatan UMKM Prima Global Mart Suhardoyo; Rohani Lestari Napitupulu; Roydawaty Bunga Sihol; Zahra
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.580

Abstract

UMKM Prima Global Mart masih banyak menghadapi masalah termasuk penggunaan teknologi digital yang masih rendah. Serta kurang pengetahuan dalam memanfaatkan branding usaha dalam memperkenalkan produk ke konsumen. para pelaku UMKM masih berfokus pada perdagangan produk tetapi masih belum menerapkan branding produk yang baik. ketidaktahuan dan minim pengetahuan , ego dan percaya diri yang berlebih serta sifat tertutup para pelaku atas ide baru dan merasa cepat puas dengan cara berdagang yang telah dijalankan.Serta masih kurang familiar dengan penggunaan pemasaran secara digital dengan memanfaatkan media sosial dalam mendukung perluasan dan jangkauan pasar atas produk yang dihasilkan. Untuk itu sebagai dosen dengan melibatkan mahasiswa membantu dengan meberikan solusi dengan mengadakan pengabdian masyarakat dengan sosialisasi dan pelatihan stretegi branding produk UMKM dalam menunjang kemantapan usaha dan menjangkau pasar yang makin luas, metide pelaksanaan dilaksankan secara off line yang dihadiri oleh pelaku usaha UMKM 19 orang. Hasil dari kegiatan pengabdian masyarakat diperoleh bahwa peserta pelaku usaha UMKM merasa puas dengan materi yang disampaikan serta meningkatkan kesadaran akan pentingnya menggunakan branding produk sebagai ujung tombak atas produk yang dihasilkan serta dengan pelatihan pembuatan branding produk dengan canva dengan mempraktekkan secara langsung telah meningkatkan kemampuan untuk membuat branding produk yang menarik sesuai dengan keiinginan sehingga mampu menciptakan loyalitas konsumen terhadap produk yang dihasilkan.. Kata Kunci: Branding usaha. Strategi bisnis, Pendapatan UMKM
Pengaruh Nilai Belanja Hedonis Terhadap Pembelian Impulsif Kopi Janji Jiwa Melalui Aplikasi Ojek Online di Wilayah Jabodetabek Aisyah Nureva Rahmasari; Melani Quintania; Rohani Lestari Napitupulu
Journal Of Management, Business And Education Vol 9, No 1 (2022): July
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v9i1.1235

Abstract

Penelitian ini secara khusus bertujuan untuk menguji pengaruh nilai belanja hedonis terhadap pembelian impulsif konsumen Kopi Janji Jiwa yang pembeliannya menggunakan aplikasi ojek online di wilayah Jabodetabek. Jenis penelitian ini adalah explanatory dengan pendekatan analisis kuantitatif. Penelitian ini dilakukan dengan menentukan sampel yaitu purposive dengan pertimbangan masyarakat berusia di atas 15 tahun yang pernah membeli produk Kopi Janji Jiwa 1-2 kali selama masa pandemi COVID-19 (6 bulan terakhir) melalui aplikasi ojek online di wilayah Jabodetabek serta dapat memahami dan mengisi kuesioner yang diberikan. Sampel akhir diperoleh dari sebanyak 200 responden. Analisis data menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa nilai belanja hedonis terhadap pembelian impulsif pada studi kasus konsumen Kopi Janji Jiwa yang melakukan pembelian menggunakan aplikasi ojek online di wilayah Jabodetabek terbukti memberikan pengaruh yang signifikan dengan kontribusi sebesar 35,3 persen
THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST Dede Suleman; Yohanes Totok Suyoto; Wiwin Wianti; Etik Dwi Styaningrum; Supriatin; Rohani Lestari Napitupulu; Helmy Ivan Taruna
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.887

Abstract

This research study aims to investigate the impact of brand and trust on the online consumer buying interest. With the increasing number of online shopping platforms, it is essential to understand the factors that drive consumers' purchasing decisions. The study will be conducted using a quantitative research approach, and data will be collected through a survey. The sample will consist of online shoppers who have made purchases in the last six months. The study will explore the relationship between brand and trust and their effect on online consumer buying interest. The study will also investigate the mediating effect of trust on the relationship between brand and online consumer buying interest. The study will use a regression analysis to analyze the data. The findings of this research will have implications for marketers and businesses looking to improve their online sales. The study will provide insight into the importance of building a strong brand and fostering consumer trust in driving online purchasing decisions. This research will contribute to the existing literature on online consumer behavior and provide a better understanding of the factors that influence online buying interest.
Techniques for Making Moctail-Type Beverages Through Training for the PHR Bekasi MSME Community Dyah Mustika Wardani; Mezi Julian; Gilang Fahreza; Rohani Lestari Napitupulu
Jurnal Pengabdian Masyarakat Bestari Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v2i7.4932

Abstract

The development of the industry is so fast, innovation for creative industry players must continue to be sought, so that in this way MSME players will survive amidst the growing onslaught of the industry. Therefore Bina Sarana Informatics University will carry out community service as a contribution to the surrounding community to develop expertise in the field of Baverage. Community Service carries the theme "Training on Making Moctail Type Beverages for the PHR Bekasi MSME Community". The partner in this community service is the Prima Harapan Regency UMKM Community in Bekasi City. The activity will be held on Saturday, 18 March 2023 from 09.00 to 12.00 WIB. The methods used are Preparation, Implementation and Monitoring and Evaluation. The results of the implementation of PM show an increase in the skills of the community, so that PM is implemented quite effectively.
Co-Authors Aisyah Nureva Rahmasari Atun Yulianto Dede Suleman Devy Putri Kussanti Dhuha Safria Dyah Mustika Wardani Dyah Mustika Wardhani Etik Dwi Styaningrum Gilang Fahreza Hasibuan, Reza Rahmadi Helmy Ivan Taruna Melani Quintania Mezi Julian Mohamad Trio Febriyantoro Rachmat Fadly Roydawaty Bunga Sihol Suhardoyo Supriatin Supriatin Universitas Bina Sarana Informatika, Zahra Wiwin Wianti Yohanes Totok Suyoto