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All Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ekonomika Dan Bisnis Jurnal Ilmiah Accusi Indonesian Journal of Advanced Research (IJAR) International Journal of Advanced Technology and Social Sciences (IJATSS)
Hasyim
Universitas Negeri Medan
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Publikauma : Jurnal Administrasi Publik Universitas Medan Area

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The effect of compensation, Education and Training, and Self-Efficacy on Hotel Sales Marketing Performance in North Sumatera Province Moderated by Constructive Retention Hasyim
Publikauma : Jurnal Administrasi Publik Universitas Medan Area Vol. 10 No. 1 (2022): PUBLIKAUMA, JUNI 2022
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/publika.v10i1.8412

Abstract

The problem in this study is the low loyalty and performance of sales marketing staff at 3-star to 5-star hotels in North Sumatra. The phenomenon that occurs that low hotel sales marketing loyalty is caused by compensation, education and training, and low self-efficacy. This study examines the effect of balance, education and training, and self-efficacy as independent variables and constructive retention as an intervening variable on the sales marketing performance of 3-star to 5-star hotels in North Sumatra. The research findings show a positive and significant effect of compensation, education and training, and self-efficacy on sales marketing performance and constructive retention as intervening variables. The results of this study can be used as a reference for hotel management on how to build the performance of sales marketing employees with constructive retention. Based on hypothesis testing, all hypotheses constructed in this study proved to have a positive and significant effect. The empirical findings also uncovered that the respondents' qualitative answers to the indicators were good, meaning that the indicators used in this study were feasible.
Co-Authors Adyanto Armando Purba Amal Rejeki Dabutar Amal Rezeki Dabutar Anggrini Manullang Anita Janu Septi Arnol Prabowo Siagian Asshofi Fadhillah Harahap Bernando Aldo Yosua Tambunan Bonaraja Purba Cinthia Tasyva Zetira Daud Dwi Pandu Desry Situngkir Dinda Syahfitri Elisabeth Manik Elisabeth Silaban Feby Cahaya Hasibuan Fitri Ayu Hardiana Rambe Gabriella Simanjuntak Icha Henrie Novrianti Hutajulu Intan Harahap Intan Zuhra Juan Charlos Sibarani Julio Pasaribu Karina Sri Ulina Br. Keliat Laura Elfina Karo Karo Lily Syafitri Batubara Mentari Purba Putri Shandra Napitupulu Reza Setiawan Rian Pasaribu Rita Dialusi Gultom Rizsa Nabillah Ros Juliana Lubis Salsabila Sapira Dini Azahra Shintia H.R Simanjuntak Sri Dai Sulfina Yolanda Novita Sari