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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Sumberdaya Alam dan Lingkungan Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal of Community Engagement Research for Sustainability Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Eriyati Eriyati
Jurusan Ilmu Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Riau, Kampus Binawidya Jalan HR. Subrantas KM 12.5, Kota Pekanbaru, Riau 28293
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Community Engagement Research for Sustainability

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Pemberdayaan Masyarakat Dalam Pengembangan Industri Rumah Tangga Keripik Singkong Di Desa Sungai Majo Pusako Yelly Zamaya; Sri Endang Kornita; Taryono; Eriyati
Journal of Community Engagement Research for Sustainability Vol. 2 No. 3 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.791 KB) | DOI: 10.31258/cers.2.3.108-114

Abstract

Community empowerment activities are a process of community participation or involvement in carrying out an activity that can improve the standard of living, both socially, culturally and economically. Community empowerment activities focus on developing the cassava chip home industry in Sungai Majo Pusako Village. This community empowerment activity aims to provide information and understanding to the public that the addition of flavor variants, packaging and marketing techniques based on information technology can increase sales and income. This activity was carried out by the Service Team, namely lecturers and the Kukerta Balek Kampung group in Sungai Majo Pusako Village, Kubu Babussalam District, Rokan Hilir Regency, Riau Province. This empowerment activity is carried out by providing information about new flavor variants that are suitable for cassava chips, socializing about the importance of packaging, and online marketing techniques. The result of this empowerment activity is an increase in public knowledge about new flavor variants, the importance of packaging and online marketing techniques. After this empowerment activity is carried out, it is hoped that the community will continue to develop their favorite flavor variants, more attractive packaging designs, and information technology-based marketing techniques.
Co-Authors Ando Fahda Aulia Ando Fahda Aulia Angga Pramana Bayu Setyo Nugroho Dina Reski Putri Hendro Ekwarso Intan Aziizah Erlangga Mardiana Mardiana Meytesyah Sritatap Evianti Simamora Misdawita Misdawita Putri Awaliyah Bamelja Putri Fahira Pupu Rahmat Richard Rahmita Budiartiningsih Reza Mayentri C.P Rona Naula Oktaviani Rosalina Rosa Rosyetti Sri Endang Kornita Sri Jummiati Supriani Sidabolak Taryono Taryono Toti Indrawati Yelly Zamaya