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All Journal Jurnal Ekonomi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics and Management Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics
PA. Andiena Nindya Putri
ITB Stikom Bali
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : International Journal of Economics and Management Research

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Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
Co-Authors Agnes Soukotta Ahmad Sani Al Halik Ariawan Ariawan Arief Yanto Rukmana Aris Munandar Arlina Pratiwi Purba Asri Kunda Cakranegara, Pandu Adi Christari Lois Palit Clara NM. Rotinsulu Ema Yudiani Etty Sri Hertini Frans Sudirjo Geofakta Razali Hardi Fardiansyah I Nyoman Tri Sutaguna Jacomina Vonny Litamahuputty Masfiatun Nikmah Muhammad Yusuf Mutiara Shifa Rina Sovianti Samuel PD Anantadjaya Siti Fatimah Slamet Maryoso Zamratul Aini