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All Journal Jurnal Ekonomi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics and Management Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics
PA. Andiena Nindya Putri
ITB Stikom Bali
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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BANKING TRANSACTIONS USING FINANCIAL TECHNOLOGY EXPANDED DURING THE COVID 19 PANDEMIC Hardi Fardiansyah; PA. Andiena Nindya Putri; Ariawan Ariawan
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study was conducted to determine the growth of Fintech transactions in banking during the Covid-19 pandemic. As we all feel that the covid-19 pandemic outbreak is a serious threat to life and the economy. This has an impact on all business sectors which has a bad influence on world financial inclusion, especially in Indonesia. This impact is also felt by the banking sector. As a financial intermediary institution that prioritizes services to the community (customers), banks are increasingly aggressively carrying out their business activities on a technological basis. Financial technology is a base that continues to be rushed in its development and updating to support cash less transactions that allow transactions without cash and without face to face. The opening of payment channels through leading and well-known start-ups continues to be established so that it is possible to interlock in transactions. Peer to peer (P2P) is one of the right ways to help strengthen inclusiveness for businesses and customers. Creating convenience in every transaction is an obligation for every banking institution. Facilitating the reach of services to each individual is also an expectation that must be achieved and realized. Financial technology (Fintech) is the right tool to build an image in the eyes of the community as a partner / user.
EXAMINING THE IMPACT MANAGERIAL OWNERSHIP AND FINANCIAL PERFORMANCE ON DIVIDEND POLICY Aris Munandar; Siti Fatimah; Pandu Adi Cakranegara; Asri Kunda; PA. Andiena Nindya Putri
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Financial performance is a depiction of the company's financial demands throughout a given time period in terms of raising and disbursing funds. These requirements are often defined by indices of capital sufficiency, liquidity, and profitability. Monetary execution is a vision of obtaining organizational prosperity that may be expressed as what will happen that has been reached for the various exercises that have been carried out. The method utilized in this article is a qualitative method that incorporates a literature review or library research. The purpose of this article is to compare existing hypotheses to older theories in the research literature. The literature used is material from study findings or reviews reported in scientific publications in national and international forms related to financial management. All of the publications included were found using Mendeley's electronic data literacy search engine and Google Scholar. Based on the analysis of the impact of managerial ownership and financial performance on dividend policy, it is feasible to conclude that (1) managerial ownership has a significant impact on dividend policy in firms. (2) Financial performance has a significant impact on a company's dividend policy.
FACTORS INFLUENCING ACCOUNTING STUDENTS' FINANCIAL LITERACY AT WIDYATAMA UNIVERSITY, BANDUNG PA. Andiena Nindya Putri; Arlina Pratiwi Purba; Ahmad Sani
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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The spread of the Covid 19 virus has shaken the economy in various countries, including Indonesia. This is due to the lack of financial literacy in society, starting from the young adult phase, especially for students. Financial problems can cause stress, and about 73% of students in the campus community report experiencing difficulties related to finances. The purpose of this study was to determine the extent to which factors influence financial literacy such as financial attitudes, family environment, peer pressure and financial efficacy . This type of research is quantitative research with a descriptive approach. The samples studied were all S1 Faculty of Economics Accounting Study Programs at Widyatama University Bandung, sampling in this study used purposive sampling, so using the above calculation it was known that the population was 251 students, a sample of 155 students was taken in this study. Data analysis techniques in this study used validity tests, reliability tests and structural model tests. The results of this study indicate that family environmental factors do not have a significant effect on financial literacy, while financial efficacy factors have a significant effect on financial literacy, financial attitudes have a significant effect on financial literacy, and peer pressure has a significant effect on financial literacy. This is consistent with research (Thomas & Subhashree, 2020) that financial knowledge, financial attitudes, parental influence, and peers have a direct and positive effect on the level of financial literacy in Engineering undergraduate students
IDENTIFICATION OF ASSET MANAGEMENT AND FINANCIAL PERFORMANCE ON MARKET VALUE OF PROPERTY COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE Clara Neltje Meini Rotinsulu; Jacomina Vonny Litamahuputty; Agnes Soukotta; PA. Andiena Nindya Putri
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

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The purpose of this study was to analyze how much influence asset management and financial performance have on the market value of property companies listed on the Indonesia Stock Exchange. The design of this study uses secondary data, with a purposive sampling technique, namely property sector companies, with the property and real estate and building construction sub-sectors, which are listed on the Indonesia Stock Exchange, as many as 67 observations. The operational variable of this research is Asset Management measured based on Fixed Asset Turnover (FAT) and Inventory Turnover (IT); and Financial Performance is measured based on Return On Assets (ROA) and Return on Equity (ROE) to Market Value which is measured based on the Closing Share Price (HSP). The analysis of this study uses the classical assumption test and hypothesis testing.
THE EFFECT OF FINANCIAL PERFORMANCE ON PROFIT CHANGES BEFORE TAX IN THE BANKING SUB-SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE Clara Neltje Meini Rotinsulu; Samuel PD Anantadjaya; Christari Lois Palit; PA. Andiena Nindya Putri
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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This study aims to determine the effect of independent variables, in the form of: Capital Adequacy Ratio (CAR), Financing to Deposit Ratio (FDR) and Non-Performing Financing (NPF) on Profit Changes at Commercial Banks in Indonesia for the 2015 - 2022 Period. The method used in this research is quantitative. A sample of 8 banks is used from a total population of 36 commercial banks in Indonesia. The results showed that the three independent variables had no effect on changes in commercial bank profits, either partially or simultaneously. So it is concluded that commercial banks in increasing profits do not need to focus on the three variables above
DURING THE COVID-19 PANDEMIC, SOUTH GARUT DEVELOPED A MARKETING PLAN FOR SANSEVIERIA ORNAMENTAL PLANTS Frans Sudirjo; PA. Andiena Nindya Putri; Arief Yanto Rukmana; Etty Sri Hertini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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The research aims to formulate a marketing strategy for ornamental plant traders in Sansevieria, South Garut during the Covid-19 pandemic. The research method used is descriptive qualitative by identifying problems and analyzing them through internal and external factors. The analytical tools used are the SWOT Matrix and SWOT Quadrants. According to the results of the 'SWOT analysis' it can be determined that the business position of ornamental plant traders in Sansevieria is located in Quadrant 1 (0.52: 0.90). These results indicate that the business is in strengths and potential opportunities to be developed through an SO strategy or an aggressive strategy. The strategy formulation that can be implemented is by utilizing the location to increase market share, optimizing digital marketing through social media, marketplaces, and websites, then implementing a product bundling strategy, maintaining and improving product/service quality, cultivating Sansevieria bulan and other plant variants, and cooperate with banking services in providing capital for business development.
The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions Geofakta Razali; Masfiatun Nikmah; I Nyoman Tri Sutaguna; PA. Andiena Nindya Putri; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): Mei: Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1096

Abstract

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.
Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
Career Development Of The Millenial Generation Ema Yudiani; PA. Andiena Nindya Putri; Al Halik; Arief Yanto Rukmana; Zamratul Aini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2564

Abstract

With its human resources potential, companies in Indonesia have a challenge managing human resources, especially the millennial generation. Increasing corporate growth and development in Indonesia has a positive impact on society with increased employment opportunities, which will reduce the unemployment rate. One of the efforts to retain employees is that the company should pay attention to the career development of each employee, especially for millennial generation employees who have good performance. There are some issues in the process of career development in the company that are the subject of research, such as the millenial generation employee who cannot develop his career at the company where he works, while the employees feel they have done their job well. Research methods in this research are e-learning methods and interviews, as well as providing questionnaires to research subjects. The research subject in this study is a millennial generation employee at Bank Rakyat Indonesia (BRI). Learning is both a strategy and a solution for an organization or company, as well as for an individual, to adapt and take effective action to create a competitive advantage.
Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
Co-Authors Agnes Soukotta Ahmad Sani Al Halik Ariawan Ariawan Arief Yanto Rukmana Aris Munandar Arlina Pratiwi Purba Asri Kunda Cakranegara, Pandu Adi Christari Lois Palit Clara NM. Rotinsulu Ema Yudiani Etty Sri Hertini Frans Sudirjo Geofakta Razali Hardi Fardiansyah I Nyoman Tri Sutaguna Jacomina Vonny Litamahuputty Masfiatun Nikmah Muhammad Yusuf Mutiara Shifa Rina Sovianti Samuel PD Anantadjaya Siti Fatimah Slamet Maryoso Zamratul Aini