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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Majalah Ilmiah MOMENTUM EBSJ MANAJEMEN DEWANTARA POINT SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Prima Abdika: Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi
Maria Augustine Graciafernandy
UNIVERSITAS SEMARANG
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah ASET

 1 
Faktor-faktor yang Mempengaruhi Kinerja Tenaga Penjualan: Keinovatifan dan Orientasi Pelanggan Maria Augustine Graciafernandy; Suhaji Suhaji; Tantri Widiastuti
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.199

Abstract

Salesforce is the spearhead of marketing in a business. Salesforce also plays role as a representative of the company’s performance and image. This study based on the decreasing of salesforce performance on life insurance industry. This study aimed to analyse the effect of salesforces innovativeness and customer orientation on salesforce performance. The main data in this study was collected from the questionnaires answered by the sales forces of life insurance industry in Semarang. The response given by 52 respondents from joint venture insurance companies who hold an AAJI license then be analyzed by using SPSS. The result empirically showed that customer orientation had a positive effect on sales force performance. On the other hand the variable sales force innovativeness did not give the same effect as customer orientation. Simultaneuosly all independen variables had a significant effect on sales force performance.
Persepsi dan Minat Penggunaan Aplikasi Paylater Lailatul Rofiah; Maria Augustine Graciafernandy
Jurnal Ilmiah Aset Vol 25 No 1 (2023): Jurnal ASET Volume 25 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.25.1.216

Abstract

The research was conducted with the aim of testing the influence of perceived ease of use, perceived usefulness, and perceived security to intention to use the paylater aplication. This is because the number of E-commerce users in Indonesia continues to increase every year in 2017 - 2020 and the number of paylater payment system users has also increased from the previous year. This study uses a quantitative approach or method, the population used is the user of the paylater aplication. The sample used in this study was 108 respondents taken by purposive sample method. Data obtained by using a quesionnaire using a likert scale and data analysis used using multiple linear regression analysis. The results of this study indicate that perceived ease of use has a negative and not significant effect on the intention to use the paylater aplication. Perceived usefulness has a positive and significant effect on the intention to use paylater aplication, and perceived security has a positive and significant effect to intention to use paylater aplication.
Pengaruh Faktor Individual terhadap Pengambilan Keputusan Etis Konsultan Pajak Anita Fitriyani; Maria Augustine Graciafernandy
Jurnal Ilmiah Aset Vol 25 No 2 (2023): Jurnal ASET Volume 25 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.25.2.220

Abstract

Currently, tax consultant services are increasing and play a very important role in facilitating taxpayers to comply with their tax obligations. Tax consultants must be able to make decisions for taxpayers in carrying out their obligations in accordance with existing regulations as taxpayers. This study was conducted in a tax consulting firm located in Semarang City, where the influence of individual factors on ethical decision making in a tax consulting firm was investigated. The method of analysis used in this study is the quantitative method of analysis. The variables in this study use the independent variables, i.e., ethics and social responsibility, machiavellianism, ethical consideration, and professional commitment, while the dependent variable is ethical decision-making. The population of this study is tax advisors in the city of Semarang. The population of this study is based on IKPI Semarang.The population of tax consultants in Semarang as of November 2022 is 273 people. Sample selection using purposive sampling method. Based on the criteria, 100 respondents who were consultants in the city of Semarang were obtained as samples in this study. The results of this study indicate that ethics and social responsibility, Machiavellianism, ethical considerations, and professional commitment simultaneously influence ethical decision making.
Co-Authors Amaliyah, Erlina Dewi Endah Anita Fitriyani Citra Rizkiana Dwi Wijayanti Eko Usriyono Elisabeth Rotua Simamora Helmi Yuhdana Haryanto L. Buchori Lailatul Rofiah laurene Istiyawari Luqman Buchori Masine Slahanti Moeljono Moeljono Novi Bella Safitri Rahmatun Nisa Almayani Ratnawati Ratnawati Scorina Dwiantari Suhaji Suhaji Suryawardana, Edy Tantri Widiastuti