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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JURNAL PETIK INTERACTION: Jurnal Pendidikan Bahasa Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmu Komunikasi Dan Media Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Rosiana Andhikasari
Universitas Bina Sarana Informatika
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences

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Pengaruh Penggunaan Media Terhadap Hasil Kreatif Produksi Variety Show Mission X Trans TV Rosiana Andhikasari
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.448 KB) | DOI: 10.31294/jkom.v10i1.5337

Abstract

Abstract  - This study is aimed to investigate the effect of media uses  towards the result of creative production of variety show Mission X Trans TV on resident of Perumahan Griya Permata Asri Tulungagung, East Java. Sub variable of media uses such as frequency, intensity, duration, media content, the individual’s relationship with media. Related literature used in this research is uses and gratification theory. This research belongs to quantitative research. Sample employed here is 78 resident of Perumahan Griya Permata Asri Tulungagung, East Java. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test and reliability test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that the variable  of media uses (X), have a significant effect on creative production (Y). The contribution of media uses amounted to 45,7%, the remaining approximately influenced by other factors besides these variable. The existence of a good escapits needs effect of resident perceives the success of production team of Mission X Trans TV. To obtain a positive perception of the public, production team of Mission X Trans TV must improve the quality of program television.  Keywords: media uses, creative production, variety show
PENGARUH FAKTOR PEMBENTUKAN CITRA TERHADAP OPINI PUBLIK PADA KANTOR PELAYANAN PAJAK PRATAMA TULUNGAGUNG Rosiana Andhikasari; Geofakta Razali
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.139 KB) | DOI: 10.31294/jkom.v9i1.3726

Abstract

This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is  activity and relations, and variable Y is public opinion. This research belongs to quantitative research with corelational description. Sample employed here is 100 tax payers. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test, reliability test, and classic assumption test that covers normality test and multicollinearity test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables X1, X2, X3, X4, X5, and Y. The contribution of these five variables amounted to 59.1%, the remaining approximately 40.9% influenced by other factors besides these five variables. In this research note that the non physical identity’s variable is the most dominant variable affecting the public opinion. The existence of a good non physical identity of tax payer perceives the success of Tulungagung Tax Office. Effect of 59.1% can be assumed that the image formation is high, this means that Tulungagung Tax Office’s image can be said to succeed or be accepted by the public.Keyword: image formation factors, public opinion, tax office
PENGARUH KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN MABAR & GAME COFFEE Rosiana Andhikasari
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 8, No 2 (2021): September 2021
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.875 KB) | DOI: 10.31294/kom.v8i2.11438

Abstract

ABSTRAKBisnis kuliner berupa café yang menjamur saat ini membuat para pemilik usaha berfikir keras untuk membuat café miliknya berbeda dengan yang lain sehingga dapat menarik minat pelanggan untuk datang, salah satunya pada Mabar & Game Coffee. Peneliti ingin melihat apakah ada pengaruh antara kualitas pelayanan pada kepuasan pelanggan di Mabar & Game Coffee. Penelitian ini memakai metode penelitian kuantitatif deskriptif dengan variabel X terdiri dari, variabel  X1 adalah identitas fisik, variabel X3 adalah manajemen organisasi, variabel X2 adalah identitas non fisik, variabel X5 adalah aktivitas dan pola hubungan, variabel X4 adalah kualitas hasil, dan variabel Y adalah kepuasan pelanggan. Teknik analisis data yang digunakan yaitu regresi linier berganda, penghitungan hipotesis menggunakan uji F dan uji t dimana uji F adalah untuk mengetahui pengaruh simultan antara variable X ke Y, sedangkan uji t untuk mengetahui pengaruh secara parsial dari variable X ke Y. dari hasil penghitungan menggunakan SPSS, didapatkan hasil bahwa variable X yang terdiri dari identitas fisik, aktivitas dan pola hubungan, kualitas hasil, manajemen organisasi, identitas non fisik memiliki pengaruh secara simultan terhadap variabel Y yaitu kepuasan pelanggan. Sedangkan dari penghitungan menggunakan uji T ditemukan bahwa identitas non fisik merupakan variabel yang paling dominan, sehingga menurut pelanggan, identitas non fisik yang dimiliki oleh Mabar & Game Coffee sangat mempengaruhi kepuasan mereka.Kata kunci: kualitas pelayanan, kepuasan pelanggan, cafe ABSTRACTThe culinary business in the form of a cafe that is mushrooming at this time makes business owners think hard to make their café different from the others so that it can attract customers to come, one of which is Mabar & Game Coffee. Researchers want to see if there is an influence between service quality on customer satisfaction at Mabar & Game Coffee. This research uses descriptive quantitative research method with variable X consisting of, variable X1 is physical identity, variable X3 is organizational management, variable X2 is non-physical identity, variable X5 is activity and relationship patterns, variable X4 is quality of results, and variable Y is customer satisfaction. The data analysis technique used is multiple linear regression, calculating the hypothesis using the F test and t test where the F test is to determine the simultaneous effect between the X to Y variables, while the t test is to determine the partial effect of the X to Y variables. SPSS, it was found that variable X which consists of physical identity, non-physical identity, organizational management, quality of results, activities and relationship patterns have a simultaneous influence on variable Y, namely customer satisfaction. Meanwhile, from the calculation using the T test, it was found that non-physical identity is the most dominant variable, so that according to customers, Mabar & Game Coffee's non-physical identity greatly affects their satisfaction.Keywords: service quality, customer satisfaction, cafe
Efektivitas Penggunaan Internet Sebagai Media Komunikasi Dalam Meningkatkan Tugas Akhir Mahasiswa Akademi Komunikasi Riastri Rias Novianita; Rosiana Andhikasari; Cindya Yunita Pratiwi
JURNAL PETIK Vol 6, No 2 (2020): Vol 6 No 2 Tahun 2020
Publisher : Institut Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/jpetik.v6i2.853

Abstract

Abstract - This study emphasizes the use of the internet as a communication medium for students of the UBSI Communication Academy in improving their final assignments, and also sees its effectiveness in supervisors and students. Internet activities used in this study are www, email, and news groups, as well as to find out what media are used by lecturers and students in conducting final assignment guidance activities. This research is a descriptive study with a qualitative approach. The research method chosen in this research is a case study, because the researcher feels this is appropriate in describing in depth the phenomenon under study. From all the lecturers and students, it can be concluded that UBSI lecturers and students are familiar with the use of the internet in everyday life. Students are able to receive input and teaching from lecturers during guidance using internet applications, so that in the future the process of final assignment guidance activities which are usually done manually face-to-face can be transferred to digital such as using zoom, WhatsApp, and othersKeyword: internet, commucation media, college student. Abstrak – Penelitian ini menekankan pada penggunaan intenet sebagai media komunikasi mahasiswa Akademi Komunikasi UBSI dalam meningkatkan tugas akhir, dan juga melihat efektivitasnya pada dosen pembimbing dan mahasiswa. Aktivitas internet yang digunakan dalam penelitian ini adalah www, email, dan news group, juga untuk mengetahui media apa saja yang digunakan oleh dosen dan mahasiswa dalam melakukan kegiatan bimbingan tugas akhir. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Metode penelitian yang dipilih dalam penelitian ini yaitu studi kasus, karena peneliti merasa hal ini tepat dalam menggambarkan secara mendalam tekait fenomena yang diteliti. Dari semua narasumber dosen pembimbing dan mahasiswa tersebut dapat diambil kesimpulan bahwa dosen dan mahasiswa UBSI sudah terbiasa dengan penggunaan internet dalam kehidupan sehari-hari. mahasiswa mampu menerima masukan dan pengajaran dosen selama bimbingan menggunakan aplikasi internet, sehingga untuk kedepannya proses kegiatan bimbingan tugas akhir yang biasanya dilakukan secara manual dengan tatap muka langsung dapat dialihkan ke digital seperti penggunaan zoom, whatsapp, dan lain-lain.Kata kunci: internet, media komunikasi, mahasiswa.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA TOKO RINA DI KABUPATEN BREBES Rosiana Andhikasari; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i2.1414

Abstract

Rumusan masalah dalam penelitian ini adalah bagaimana penerapan komponen strategi pemasaran dan promosi dalam meningkatkan penjualan pada Toko Rina Brebes. Sedangkan tujuan penelitian ini adalah untuk mengetahui penerapan komponen strategi pemasaran dan promosi dalam meningkatkan penjualan pada Toko Rina Brebes. Obyek dalam penelitian ini adalah pemilik usaha dan karyawan. Teori yang digunakan yaitu strategi pemasaran yang terdiri dari segmentasi, targeting, positioning, diferentation. Promosi yang terdiri dari penjualan pribadi, periklanan, publikasi, promosi penjualan, dan hubungan masyarakat. Jenis penelitian yang digunakan oleh penulis adalah penelitian lapangan (field research), dengan menggunakan pendekatan kualitatif deskriptif. Teknik yang digunakan dalam pengumpulan data pada penelitian ini antara lain observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini bersifat induktif. Hasil penelitian ini adalah dalam penerapan strategi pemasaran Toko Rina saat ini telah menerapkan empat komponen dalam teori strategi pemasaran yaitu segmentasi, targeting, positioning, dan diferentation. Namun penerapan strategi pemasaran Toko Rina saat ini belum optimal pada komponen segmentasi dan targeting, sehingga belum mampu menimgkatkan penjualan. Penerapan promosi Toko Rina saat ini telah menerapkan lima cara dalam teori promosi yaitu penjualan pribadi (personal selling), periklanan (advertising), publikasi (publicity), promosi penjualan (sales promotion), dan hubungan masyarakat (public relations). Namun penerapan promosi Toko Rina saat ini belum optimal pada cara promosi penjualan pribadi (personal selling), promosi penjualan (sales promotion), dan hubungan masyarakat (public relations) sehingga belum mampu meningkatkan penjualan.
PENGARUH PENGGUNAAN MEDIA TERHADAP KREATIF PRODUKSI BROWNIS TTV Rosiana Andhikasari; Ferrari Lancia; Abdul Aziz
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is aimed to investigate the effect of media uses towards creative production of Brownis TTV on resident of Desa Sobontoro, Tulungagung, East Java. Sub variable of media uses such as frequency, intensity, duration, media content, the individual’s relationship with media. Sub variable of creative production such as continuity, composition, camera angle, punching line, gimmick, and clip hanger. Related literature used in this research is uses and gratification theory. This research belongs to quantitative research. Sample employed here is 80 resident of Desa Sobontoro, Tulungagung, East Java. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test and reliability test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables of media uses (X1) have a significant effect on creative production (Y). The contribution of these variable amounted to 45,7% of media uses, the remaining approximately influenced by other factors besides these variable. To obtain a positive perception of the public, production team of Brownis TTV must improve the quality of program television.
AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA Arina Muntazah; Rosiana Andhikasari
Jurnal Akrab Juara Vol 6 No 4 (2021)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneliti dalam riset ini bertujuan untuk menganalisis model strategi AIDA (Attention, Interest, Desire and Action) dalam strategi komunikasi pemasaran digital pada Laznas Dompet Dhuafa. Dalam penelitian ini digunakan pendekatan penelitian kualitatif dengan metode penelitian studi deskriptif. Hasil penelitian menunjukan bahwa AIDA menjadi model yang diterapkan Laznas Dompet Dhuafa dalam merencanakan dan mengembangkan strategi komunikasi pemasaran digital, yaitu dengan penggunaan media digital website dan media sosial guna menarik perhatian (attention), memberikan kesan menarik (interest), membuat calon donatur memiliki keinginan (desire) untuk berdonasi dan membuat calon donatur mengambil keputusan (action) untuk berdonasi di Laznas Dompet Dhuafa.
PENGARUH PEMBENTUKAN CITRA PDAM TERHADAP OPINI MASYARAKAT TULUNGAGUNG Rosiana Andhikasari; Arina Muntazah
Jurnal Akrab Juara Vol 4 No 5 (2019)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Besides, it is also used to know which component has the biggest part in influencing the public opinion. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is activity and relations, and variable Y is public opinion. Related literature used in this research is image formation and public opinion. This research belongs to quantitative research with corelational description. Sample employed here is 100 people. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test, reliability test, and classic assumption test that covers normality test and multicollinearity test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables of physical identity (X1), non physical identity (X2), organitation management (X3), product quality (X4), activity and relations (X5) have a significant effect on public opinion (Y). The contribution of these five variables amounted to 59.1%, the remaining approximately 40.9% influenced by other factors besides these five variables. The existence of influence together, indicating that these five variables is what determines the level of public opinion.
Peran Media Digital Dalam Strategi Komunikasi Pemasaran Lembaga Filantropi Islam Di Indonesia Arina Muntazah; Rosiana Andhikasari
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 1 No. 3 (2021): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.53

Abstract

The existence of Islamic Philanthropic Institutions in Indonesia is now increasingly recognized by the public, not a few people who distribute donations and zakat, infaq, sodqqo and waqf (ZISWAF) through these institutions. With the development of the times, the marketing communication strategy of Islamic philanthropic institutions in Indonesia cannot be separated from the role of digital media. This study intends to identify and describe the role of digital media in the implementation of marketing communication strategies at Islamic Philanthropic Institutions in Indonesia. Based on the research results, DIMC or Digital Integrated Marketing Communication activities which consist of digital advertising, digital sales promotion, digital personal selling, digital direct marketing, and digital public relations are carried out by utilizing digital media in the form of websites, e-mails mobile applications, and social media such as Instagram, Facebook, WhatsApp and YouTube.
Pelatihan Membuat Konten Yang Menarik Untuk Pemasaran Interaktif Di Media Sosial Pada Anggota Fatayat NU Ciledug Rosiana Andhikasari; Abdul Aziz; Arina Muntazah; Rindana Intan Emeilia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.242 KB) | DOI: 10.47233/jpmittc.v1i2.484

Abstract

Social media is an effective tool for advertising activities. Competition in the world of advertising on social media is getting higher along with the rapid increase in social media users. The impact was also felt by mothers who are members of the Ciledug Fatayat NU (Nahdlatul Ulama) organization. An effective communication strategy is needed in marketing activities, especially promotion and advertising in order to be able to provide effective and accurate information about Fatayat NU Ciledug. This community service activity increases the knowledge and skills of the participants, namely members of Fatayat NU Ciledug regarding marketing, namely effective promotion and making attractive advertisements on social media, so as to increase public understanding of Fatayat NU Ciledug.
Co-Authors Abdul Aziz Abdul Aziz Arina Muntazah Arina Muntazah Cindya Yunita Pratiwi Ferrari Lancia Geofakta Razali Novalia Novalia Riastri Novianita Rindana Intan Emeilia Rindana Intan Emeiliarindana.rne@bsi.ac.id