Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmu Komunikasi Dan Media

Pengaruh Konten Instagram @petualanganmenujusesuatu Terhadap Sikap Dalam Menjaga Kesehatan mental Septiana Puspitasari; Ichsan Widi Utomo; Rindana Intan Emeilia
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1155

Abstract

Mental health is a state in which a person experiences disturbances in thinking, feeling, and acting, although in milder levels compared to mental disorders. This can happen temporarily or as a reaction to the stresses of life. @petualanganmenujusesuatu is one of the Instagram accounts that actively disseminates information, knowledge and support to increase awareness of its followers to pay more attention and maintain mental health through uploaded Instagram content. The purpose of this study is to determine whether there is an influence of Instagram content @petualanganmenujusesuatu on attitudes in maintaining mental health. The theory underlying this research is the stimulus-organism-response (SOR) theory in which the communication stimulus received by the individual has the potential to influence the response. The effects caused can be interrelated with the message delivered and the response received by the recipient of the message. This study used descriptive quantitative methods with data collection techniques using questionnaires. The results of this study show that there is a significant influence of Instagram content @petualanganmenujusesuatu on followers' attitudes in maintaining mental health. This finding supports the hypothesis that the calculated t value of 8.666 > t table 1.984 Ho is rejected, and Ha is accepted.
Strategi Bauran Humas dalam Membangun Citra Positif Asosiasi Perusahaan Pialang Asuransi dan Reasuransi Indonesia Sigit Prasetyo; Ichsan Widi Utomo; Rindana Intan Emeilia
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1161

Abstract

The decline in insurance penetration levels in recent years has been caused by the increasing number of cases of default by life insurance companies, as well as the revocation of business licenses for the insurance broker industry by the Financial Services Authority (OJK), which has resulted in lower interest among the insurance community. This incident became an obstacle for the Association of Indonesian Insurance and Reinsurance Broker Companies (APPARINDO) in carrying out a public relations strategy to build a positive image. This research aims to find out what public relations strategies are used by APPARINDO in building a positive image of the company, and what challenges are faced when implementing the public relations strategy. The method used in this research is a qualitative descriptive method by collecting primary data through interviews from selected informants and secondary data, namely the results of documentation and direct observation. The informants in this research were the Secretariat General of APPARINDO, the Department of Public Relations and Promotion, and the Head of the Secretariat. The results show that APPARINDO implements the public relations mix strategy or PENCILS developed by Thomas L. Harris. The strategies implemented include Publications, Events, News, Community Engagement, Lobbying and Negotiations, and Social Responsibility.