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Analisis Keberadaan Kampus Dalam Meningkatkan Pertumbuhan UMKM Dan Hasil Penjualan Pada UMKM Sekitar Kampus UBP Karawang Istighna Al Muna; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7435

Abstract

This study aims to analyze the existence of a campus on the growth performance of micro, small and medium enterprises on sales results around the campus. The research method used is a qualitative descriptive analysis research. The technique used in this sampling is random sampling, research data collection is carried out by means of the results of interviews and observation techniques on MSME business actors. The number of respondents was 20 MSME business actors. The results of this study indicate that the existence of UBP has prospects in developing a business, increasing business turnover, and generating interest in entrepreneurship around campus. Where there are many types of businesses that can be opened to develop MSME businesses. Business actors only need the latest innovations to make UBP students interested in coming to good places of business. Keywords: Existence of Buana Perjuangan University Campus, Economic growth, UMKM
Analisis Petenapatan Harga Jual Pada UMKM Ayam Bakar Taliwang Pak Lalu Karawang Nelia Wulan Safitri; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7436

Abstract

This study aims to determine and analyze how to set the selling price of Taliawang Pak Lalu Grilled Chicken. The method used in this study is direct observation of the object under study and interviews to obtain data on data related to the cost of goods produced and the determination of the selling price of MSME production. The data used are primary and secondary data Data Management Techniques and Data Analysis By calculating the entire cost of production raw materials by including factory overhead costs, labor costs, raw material costs, calculation of cost of goods produced and calculation of selling prices. The results of this study are calculated using the cost plus pricing method in table 12 of cost plus pricing costs in the cost plus pricing method using a 30% mark up, which is Rp. 12,000 with a selling price of Rp. 16,000 so that there is a difference, namely where the selling price set by MSMEs Grilled Chicken Taliwang Pak Lalu is currently higher at Rp. 17,000 per portion, if compared with the selling price based on the cost plus pricing method, which is Rp. 16,000 with a profit achievement of 30%, this can cause a price difference of Rp. 1000. Keywords: cost plus production, production cost, selling price
Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Efektivitas Dan Persepsi Manfaat Terhadap Minat Penggunaan QRIS Sebagai Alat Transaksi Pembayaran Pada Mahasiswa Universitas Buana Perjuangan Karawang Siti Amamilah; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7444

Abstract

This study aims to determine the effect and analyze the variables of perceived ease of use, perceived effectiveness and perceived benefits on interest in using the Quick Response Code Indonesian Standard (QRIS) as a payment transactions tool for 2019-2020 class students at Buana Perjuangan University, Karawang. In addition, this study also aims to determine the factors that most influence the intention to use QRIS. This study uses a descriptive verification method with a quantitative approach, with a sampling technique that is purposive sampling and uses the slovin formula. This research was conducted using a likert scale questionnaire which was distributed via google form to 100 respondents to management student from the 2019-2020 class of Buana Perjuangan University, Karawang. The data analysis technique uses path analysis with partial and simultaneous hypothesis testing. The results showed that there was a positive relationship between variables X1 and X2, X1 and X3, and X2 and X3. Partially, perceived ease of use has no effect and is not significant on interest in using QRIS. Then the perception of effectiveness partially has no effect and is not significant on the intention to use QRIS and the perceived benefits partially have a positive and significant effect on the intention to use QRIS. Then simultaneously the variables perceived ease of use, perceived effectiveness, and perceived benefits have a significant influence on interest in using QRIS. Keywords: perceived ease of use, perceived effectiveness, perceived benefits and interest in using the QRIS
Analisis Kebutuhan Dalam Menggunakan Jasa Bank Emok Pada Masyarakat Desa Tanjung Kecamatan Banyusari Kabupaten Karawang Cindy Safiatun Nazihah; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7512

Abstract

The need that encourages the community to get money quickly makes the people of Tanjung Village make loans to the emok bank. The purpose of this research is to find out what needs affect the village community in using emok bank services for the people of Tanjung Village. This type of research is qualitative with a descriptive approach. Data collection techniques were obtained from interviews, field observations and documentation. The results of the study show that the most basic needs for people to borrow from Bank emok include primary and secondary needs where people need food, clothing and shelter as well as secondary needs such as needing home furnishings to support their businesses such as blenders, stoves and other necessities. Another reason that makes people borrow funds from emok banks is supporting needs such as education, health and business capital. Keywords: Needs, Society, Emok bank loans
Analysis of Income Maintenance Efforts Among Traders in the Tourism Center Irpan Hilmi; Dedi Mulyadi; Santi Pertiwi Hari Sandi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.638

Abstract

The purpose of this research is to find out, analyze and explain how much income is obtained by traders in the tourism center of Mekar Buana Village, Tegalwaru District, Karawang Regency. The research method uses a qualitative descriptive approach. This research was conducted from June to July 2023 with the research location at the Mekar Buana Village Tourism Center. Tegalwaru Karawang Regency. The population was 15 people who were taken as a whole consisting of traders. Data collection techniques are through observation and interviews. The income analysis used is by comparing the income of traders on weekdays with income on holidays. The results showed that traders operating in the tourist area of Mekar Buana Village amounted to 15 traders with details of 3 traders operating every day and 12 traders operating only on holidays. The cycle of tourist visits affects the income of each trader where income on weekdays is only 25% and income on holidays ranges up to 75% of monthly income.
Pengaruh Penjualan Tunai Dan Penjualan Kredit Terhadap Laba Bersih Pada PT. Papan Mas Agung (Perumahan Salagedang Regency Kabupaten Karawang) Indah Putri Pratiwi; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7434

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Penjualan Tunai dan Penjualan Kredit terhadap Laba Bersih Pada PT. Papan Mas Agung Perumahan Salagedang Regency di Kabupaten Karawang. Dalam Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Data yang diperoleh melalui proses wawancara dengan bagian kuangan perusahaan, meliputi laporan penjualan tunai dan penjualan kredit, serta laporan laba rugi pada PT. Papan Mas Agung periode 2018-2022. Teknik analisis data yang digunakan yaitu analisis normalitas data, uji asumsi klasik yang terdiri dari uji multikolinearitas, uji heteroskedastisitas dan uji autokorelasi, kemudian uji regresi linier berganda, koefisien determinasi serta uji hipotetsis yaitu uji parsial (uji T) dan uji simultan (uji F). Hasil dari penelitian dengan alat bantu SPSS, berdasarkan hasil analisis menunjukkan bahwa, penjualan tunai dan penjualan kredit secara bersama-sama berpengaruh positif dan signifikan terhadap laba bersih dengan demikian hipotesis diterima. Kata Kunci : Penjualan Tunai, Penjualan Kredit, Laba
Analisis Biaya Promosi Pada PT. Bangun Karawang Megah Nuke Betharini; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10072

Abstract

With the increasing need for housing in Karawang, PT. Bangun Karawang Megah saw a promising opportunity and decided to build housing in response to increasing demand. To market this housing project, PT. Bangun Karawang Megah plans a careful promotional strategy. This research aims to find out how promotional costs can increase revenues at PT. Build a Magnificent Karawang. The method uses descriptive qualitative techniques using interview data collection and literature studies related to the research variables. The results that were published based on the interviews that had been conducted were PT. Bangun Karawang Megah uses various platforms to promote its housing such as Instagram, brochures, banners and billboards. The company also provides special service to customers with additional offers in the form of free aluminum frames, washing machines and back covers. The conclusion obtained based on interviews that have been conducted is the importance of promotion via Instagram. Anjar Septianto's involvement as a brand ambassador proves that investment in public figures can provide a 28.49% increase in sales in August, even though the cost of promotion using a brand ambassador is relatively low, only Rp. 2. 500,000, but this promotion proved to be very profitable because it succeeded in increasing revenue from IDR 8,748,000,000 to IDR 20,250,000,000 and this revenue became the highest revenue obtained by the company in 2023.
Analysis of Amenities in Increasing Tourism Revenue at Curug Cigentis Karawang Santi Pertiwi Hari Sandi; Dedi Mulyadi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.520

Abstract

This research aims to find out about the state of amenities at one of the tourist attractions in the southern area of Karawang Regency, namely Curug Cigentis which is at the foot of Mount Sanggabuana. Amenities consist of health hygiene facilities, security, communications, amusement rides, accommodation, souvenir shop, prayer room, parking area, toilet, restaurant. From several amenity components in this tour, can we determine changes in tourist attractions. This research uses a qualitative descriptive method where data collection is carried out using interviews with 82 visitors. Business managers and owners at the Curug Cigentis tourist location, and secondary and primary data needed in this research. The results of this research show that the amenities owned and prepared by the management of Curug Cigentis really help tourist activities. Because there is cleanliness, health, security, communication, amusement rides, souvenir shops, prayer rooms, parking lots, toilets, restaurants. However, there are differences in rates for car parking fees, you have to add costs for communication availability by purchasing WiFi, and paying for the swimming pool at the Curug Cigentis tourist location. Meanwhile, MCK is available for free and for food and drink prices there is equal price, if you want to buy it at any stall along Curug Cigentis the price is the same. Good handling of amenities will increase income because visitors will want to visit the tourist location because they feel that supporting facilities are available, providing a sense of security and comfort.
The Effect of Visitors' Income and Costs on The Number of Visitors in Southern Karawang Tourist Areas Dedi Mulyadi; Santi Pertiwi Hari Sandi; Asep Darojatul Romli
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.521

Abstract

This research aims to find out, analyze and explain income, costs and tourist visits in the South Karawang tourist area. This research was carried out using descriptive and verification methods with path analysis. The sample size for this research was 100 respondents. Based on the results of descriptive tests, it is agreed that income and costs influence tourist visits. The results of the verification test show that there is a fairly strong relationship or correlation between income and costs. The income variable has no influence on tourist visits. There is a partial effect of costs on tourist visits which is positive and significant. And there is a simultaneous influence of income and costs on tourist visits in the South Karawang tourist area of ​​64.5% while the remaining 35.5% is influenced by other variables not examined in this research.
The Effect of Pocket Money, Peers and Self-Control on Financial Management on Treasure Fans In Karawang Sri Herlina Ardinengsih; Dedi Mulyadi; Santi Pertiwi Hari Sandi
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.650

Abstract

Treasure fans engage in activities related to the group, including merchandise purchases, concert tickets, and various other forms of support. This study aims to determine pocket money, peers, self-control and financial management. Know the correlation between pocket money, peers and self-control. Knowing the partial influence of pocket money variables, peers and self-control on financial management. As well as knowing the simultaneous influence of pocket money, peers and self-control on financial management. This research method is descriptive quantitative analysis of the SPSS V.26 helpline. Respondents used a total sample of 76 people with the criteria of Treasure fans, aged 12 – 20 years, domiciled in Karawang and have purchased official or unofficial Treasure merchandise. Based on the results of research that has been conducted, it was found: (1) the variable of pocket money from the results of respondents' answers obtained was in the affirmative category. Peer variables showed the criterion of agreeing. Self-control variables indicate strongly agreeable criteria. As well as financial management variables show strongly agreeable criteria. (2) There is a correlation between pocket money and peers has a positive correlation direction and a fairly strong correlation relationship. There is a correlation between pocket money and self-control has a positive correlation direction and a fairly strong correlation relationship. There is a correlation between peers and self-control has a positive correlation direction but a weak correlation relationship. (3) There is a partial effect of pocket money on financial management. There is a partial influence of peers on financial management. There is a partial influence of self-control on financial management. (4) There is a simultaneous influence between pocket money, peers and self-control on financial management.
Co-Authors Adiilah Eka Pridhi Afriza Apriliana Fajri Alfanny Alfanny Alifia Rachma Suhandoko Amanda Fauziyah Hani Amelia Nurafiah Andri Setiawan Anjani Ayu Pratiwi Apsari Indriani Fatimah Ari Awaludin Aris Munandar Asep Darojatul Romli Aura Aulia Ayu Anisa Azhi Fadlih Saputra Bagas Arya Septian Cantika Dwinur Hariri Cecep Abdul wahid Cindy Safiatun Nazihah Dedi Mulyadi Dela Syafitri Dendy Barqah Deninda Maryama F.S Devina Damayanti Devina Delta Maharani Dewi Patimah Anggari Deyani Faidah Dhelzahra Yashinta Diah Kartika Afryani Diktia Nurfadilah Dinah Siti Rubai’ah Adawiyah Dwi Epty Hidayati Dwi Epty Hidayaty Elsa Nurmalasari Enzelia Umu Rahmawati Erna Diana Yanti Fajar Ahmad Prasetyo Fitri Amalia Fitri Fauziah Hikmah Fauziyah Hilda Nur Afisa Hoeriah Hoeriah Ida Royani Indah Putri Pratiwi Irpan Hilmi Istighna Al Muna Jamal Handitia Putra Janu Andrifar ZanahZubir Lidya Putri Permana Linawati Linawati Lisa Ara Ghea Sagala Lisa Sulistiyowati Lulu Kamelia Malika Hayatun Nisa Mawa Syahputri Melanda Wulandari Melly Maryana Miftahul Ulum Mochamad Ismail Sanjaya Muhammad Wahid Hidayat Mutiara Mutiara Nabila Nur Hayati Fadhilah Nanda Juwita Putri Naomi Sianturi Naura Nur Aeni Nel Yunita Nelia Wulan Safitri Ninik Marera Novi Agustin Nuke Betharini Nur Laili Isnawati Nurhalimah Nurhalimah Nurul Fadillah Pipih Nurlatifah Putri Widyani Raka Fahrizal Irwansyah Ramadhina Herliyani Reisa Alika Fatiha Rizieq Nur Ilham Ropina Sitanggang Rosya Luckyta Aji Kusuma Sekar Ayu Puspitasari Selvy Nur Agustiin Sephia Maharani Siska Nur Agustin Siti Amamilah Siti Annisa Siti Naziatul Zanah Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Susanti Nurmalasari Syafa Ramdila Laksana Syahrul Gunawan Syifa Edenia Syifa Pramudita Faddila Tasya Tania Putri Tia Azzahra Oktaviani Umi Widyaningrum Vevi Gusniar Vina Lingga Virgita Vivi Putri Haryani Widia Maelanicha Yuli Manda Sari Zalfa Salsabila Nurdin Zildjian Aprilia Zulfa Fauzia