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All Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT To Maega: Jurnal Pengabdian Masyarakat JURNAL SeMaRaK Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Bubungan Tinggi: Jurnal Pengabdian Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekonomi, Manajemen, Akuntansi
Ni Luh Putu Sariani
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Abdimasku : Jurnal Pengabdian Masyarakat

 1 
Efektivitas Pemasaran Tabungan Emas dalam Meningkatkan Minat Berinvestasi Nasabah di Pegadaian Unit Pembantu Cabang Pemogan Dian Erfiana; Ni Luh Putu Sariani
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2024): JANUARI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i1.1671

Abstract

Pegadaian Gold Savings is a gold balance depository service that facilitates public gold investment, as well as a gold savings product that makes gold investment simple, safe, affordable and reliable. The purpose of this service activity is to increase customer interest in investing in the UPC Pemogan Pawnshop. The method used is observation and evaluation. The results of this activity indicate that the marketing strategy for Gold Savings at UPC Pemogan Pawnshop uses a marketing mix strategy, namely product, price, location, and promotion. Promotions are used with brochures, personal selling, sales promotions by giving free administration fees, and advertisements on Pawnshop TV. The most effective promotion strategy is personal selling. The advice that the author can convey to Pegadaian UPC Pemogan is to provide special sales for Gold Savings products so that it is easier to market Gold Savings products. 
Co-Authors A.A.N Oka Suryadinatha Gorda Anak Agung Ayu Intan Puspadewi Anak Agung Gde Alit Wiradyatmika Anak Agung Gde Alit Wiradyatmika Anak Agung Gde Alit Wiradyatmika Anak Agung Ngurah Oka Suryadinatha Gorda Andreas Pratama Sihaloho Angeline Dewa Ayu Putu Adhiya Garini Putri Diah Putri Arimbi Dian Erfiana I GUSTI AYU WIRATI ADRIATI I Gusti Ngurah Putu Dharmayasa I Gusti Surya Adi Wiandika I Ketut Satria Wisesa I Putu Dharmawan Pradhana Kadek Cemara Sutrisna Putri Kadek Lia Tasya Putri Kustina, Ketut Tanti Lelia Petronila Gusmao Freitas Ni Ketut Ari Kesuma Dewi Ni Luh Made Pande Ariantini Ni Made Rika Dwi Cahyani Ni Nengah Rupadi Kertiriasih Ni Nyoman Trias Widiani Putu Agus Perinanta Putra Putu Putri Prawitasari Sudiartini, Ni Wayan Ari