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All Journal BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT To Maega: Jurnal Pengabdian Masyarakat JURNAL SeMaRaK Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran Bubungan Tinggi: Jurnal Pengabdian Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Ekonomi, Manajemen, Akuntansi
Ni Luh Putu Sariani
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

 1 
Optimizing Online Delivery System to Enhance Product Marketing for PT Kopie Humble Indonesia Kadek Cemara Sutrisna Putri; Ni Luh Putu Sariani; Anak Agung Gde Alit Wiradyatmika
Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1270

Abstract

Purpose: This research addresses PT Kopie Humble Indonesia's suboptimal use of online marketing for product marketing, stemming from a need for workforce knowledge and skills. It highlights the importance of optimizing online delivery platforms to enhance product marketing strategies. Method: Utilizing socialization, training, and mentoring, the study seeks to improve staff insights and skills in product marketing. Through surveys, interviews, and qualitative analysis, the research evaluates current practices and identifies areas for improvement. Practical Applications: The research offers valuable insights for PT Kopie Humble Indonesia and similar firms leveraging online delivery for enhanced marketing. Companies can improve marketing effectiveness and overall business performance by investing in staff training, and recruitment focused on online delivery services. Conclusion: This study emphasizes the significance of addressing suboptimal online delivery utilization. It provides actionable steps for companies to enhance their marketing strategies and underscores the importance of adapting to digital trends for sustained competitiveness.
Co-Authors A.A.N Oka Suryadinatha Gorda Anak Agung Ayu Intan Puspadewi Anak Agung Gde Alit Wiradyatmika Anak Agung Gde Alit Wiradyatmika Anak Agung Gde Alit Wiradyatmika Anak Agung Ngurah Oka Suryadinatha Gorda Andreas Pratama Sihaloho Angeline Dewa Ayu Putu Adhiya Garini Putri Diah Putri Arimbi Dian Erfiana I GUSTI AYU WIRATI ADRIATI I Gusti Ngurah Putu Dharmayasa I Gusti Surya Adi Wiandika I Ketut Satria Wisesa I Putu Dharmawan Pradhana Kadek Cemara Sutrisna Putri Kadek Lia Tasya Putri Kustina, Ketut Tanti Lelia Petronila Gusmao Freitas Ni Ketut Ari Kesuma Dewi Ni Luh Made Pande Ariantini Ni Made Rika Dwi Cahyani Ni Nengah Rupadi Kertiriasih Ni Nyoman Trias Widiani Putu Agus Perinanta Putra Putu Putri Prawitasari Sudiartini, Ni Wayan Ari