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All Journal Jurnal Tepak Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan eCo-Fin Jurnal Riset Manajemen Indonesia Jotika Journal in Management and Entrepreneurship

Litra Diantara

Sekolah Tinggi Ilmu Ekonomi Bangkinang

Author-ID : 5877958

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALISIS RELATIONSHIP MARKETING TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER RETENTION PADA NASABAH BANK MUAMALAT CABANG BANGKINANG-KABUPATEN KAMPAR Diantara, Litra
Jurnal Tepak Manajemen Bisnis Vol 7, No 1 (2015)
Publisher : Jurnal Tepak Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Analisis Relationship Marketing And Customer Satisfaction to Customer Retention On PT. Muamalat Bank Bangkinangs Branch, under guidance Samsir and Sri Restuti. This research has a purpose to test relationship marketings influence, customer satisfaction to customer retention. That variable purpose in consideration former research results, same under consideration variable relationship marketing. That variable purpose get to determine excesses and lack for on PT. Muamalat Bank Bangkinangs Branch.This observational sample is client. PT Muamalat Bank Bangkinangs Branch, to amount to 112 person. Structural Equation is Modelling (SEM) one that carried on by AMOS software, utilized for analisis data, analisis result points out that relationship marketing having for positive and signifikan via customer satisfaction to customer retention and customer satisfaction having for positive and signifikan to customer retention.Result observationaling to betoken that to increase customer retention, one that makes an acquisition be of important from emulation among bank that is at Bangkinang. PT. Muamalat Bank Bangkinangs Branch needs to notice factors as relationship marketing on conflict handling point and communication, all that has improved again to be able to reach for client point, and top was winked by client, since that factor is evident high regard its lows client satisfaction that regard defensive client or customer retention. Theoretical implication and tipses for observational approaching also untied at the end in this research.Keywords: Relationship Marketing, Customer Satisfaction, Customer Retention

ANALISIS KUALITAS PELAYANAN DAN ORIENTASI PELANGGAN TERHADAP KEPUASAN PELANGGAN PT. FAJAR RIAU WISATA PEKANBARU Litra Diantara
Jurnal Daya Saing Vol 5 No 2 (2019)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v5i2.365

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan orientasi pelanggan terhadap kepuasan pelanggan PT. Fajar Riau Wisata Pekanbaru. Kepuasan pelanggan merupakan perasaan senang atau kecewa seseorang yang muncul setelah membandingkan hasil produk maupun jasa terhadap apa yang diharapkannya. Analisis pada penelitian ini menggunakan analisis berganda dengan jumlah responden 65 orang. Pengambilan sampel menggunakan teknik insidental sampling yaitu dengan cara memilih siapa saja yang sedang berada pada objek penelitian. uji hipotesis menggunakan uji t dan uji f. berdasarkan hasil penelitian dapat disimpulkan bahwa secara simultan dan parsial, kualitas pelayanan dan orientasi pelanggan berpengaruh secara signifikan terhadap kepuasan pelanggan. Terdapat hubungan kuat positif antara kualitas pelayanan dan orientasi pelanggan dengan kepuasan pelanggan dan kontribusi variabel independen terhadap variabel dependen sebesar 69,6%.

Pengaruh Kepemimpinan Transformasional, Budaya Organisasi Terhadap Komitmen Organisasi dan Implikasinya Pada Kinerja Karyawan di PT. Kredo Keramindo Sejahtera Pekanbaru Litra Diantara; Desmawati Desmawati; Tamrin Tamrin
eCo-Fin Vol. 4 No. 3 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i3.657

This study aims to examine the influence of transformational leadership and organizational culture on organizational commitment and the implications for employee performance at PT. Credo Keramindo Prosperous Pekanbaru. The sample specified in this study is as many as 112 employees. The data analysis method uses Structural Equation Modeling (SEM). The results showed that transformational leadership has a significant effect on organizational commitment, organizational culture has a significant effect on organizational commitment, transformational leadership has a significant effect on performance, organizational culture has a significant effect on performance, organizational commitment has a significant effect on performance, transformational leadership has a significant effect on performance through organizational commitment and Organizational culture has a significant effect on performance through organizational commitment

ANALYSIS OF THE EFFECT OF PROMOTION THROUGHT SOCIAL NETWORKS ON SALES AT KLINIK SELERA IN BANGKINANG CITY Yola Alwitri; Librina Tria Putri; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 2 No 4 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This research aims to determine the effect of promotion throught social networks on sales at Klinik Selera in Bangkinang City. This research was conducted at the Klinik Selera in Bangkinang City which is located on Profesor M. Yamin Bangkinang Sub-District, Kampar Regency, with a research time of two months, namely in May and July 2020. While types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. Sampling was done bg accidental sampling method which is a sampling technique based on coincidence so that number of samples in this research were 100 consumers. Data analysis carried out by simple linear regression model and hypothesis testing carried out by the t test at the rate of 5%. Based on the result of the research it can be concluded that promostion trought social networks has a significant effect on the sales at Klinik Selera in Bangkinang City. The closeness of the relationship between promotion throught social media varable on sales at Klinik Selera in Bangkinang City is very strong because the correlation coefficient (r) value is obtained 92,2%.

ANALYSIS OF RAW MATERIAL INVENTORY CONTROL FOR FRESH FRUIT BUNCHES (FFB) USING THE EOQ METHOD AT PT. PADASA ENAM UTAMA KOTO KAMPAR HULU DISTRICT Elen Novita; Suarni Norawati; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 2 No 4 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aim to determine the analysis of raw material inventory control for Fresh Fruit Bunches (FFB) using the EOQ method at the PT. Padasa Enam Utama Koto Kampar Hulu District. This research was conducted at the PT. Padasa Enam Utama which is located on Koto Kampar Hulu Distric, Kampar Regency, Riau with a research time of two months, namely in Agustus and September 2020 year. The types and sources of data in this study are primary data and secondary data, while the techniques and data collection conducted by the author in this study are by using observation, interviews and research files. The data analysis method used in this researc is quantitative analysis using the EOQ method through the stages, namely determining the optimal amount of raw material purchases, calculating the optimal purchase frequency, determining the optimal total rawa material inventory and calculating the re-order point. Based on results of the analysisis, it is know that the supply of FFB raw materials using the EOQ method is proven to be more effective and efficient than the supply of FFB rawa materials based on conventional policies that have been implemented by the management of PMKS PT. Padasa Enam Utama Koto Kampar Hulu District. Other than that, by using the EOQ method, the management at PMKS PT. Padasa Enam Utama Koto Kampar Hulu District will also be able to find out when to place the re-order point.

THE EFFECT OF BRAND EQUITY, PRICE, AND LIFESTYLE ON PRODUCT PURCHASE DECISIONS GATSBY POMADE IN CIRCLESMILLENNIAL IN THE CITY OF BANGKINANG Rian Yunaldi; Litra Diantara; Librina Tria Putri
Jurnal Riset Manajemen Indonesia Vol 3 No 1 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine whether the effect of brand equity price and lifestyle on purchasing decisions for Gatsby pomade products in Bangkinang City which was carried out for 2 months from August to September 2020. The analysis in this study used multiple linear analysis with 99 respondents. Sampling using the census method, namely the entire population is sampled and the hypothesis testing in this study uses the F test and T test. Based on the results of the study it can be concluded that simultaneously and partially Brand Equity Price and Lifestyle affect the purchasing decision of Gatsby pomade products in Bangkinang city. There is a strong positive relationship between the variables Brand Equity Price and Lifestyle on the purchase decision of Gatsby Pom with the contribution of the independent variable to the dependent variable of 61.10% while the remaining 38.90% is determined by other variables outside of this study.

THE EFFECT OF SERVICE QUALITY ON GENERAL PATIENT SATISFACTION (Survey At The RSIA Husada Bunda Salo Sub-District Kampar District) Doddy Audi Sandra; Arman Arman; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 3 No 1 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Research to determine the effect of service quality with dimensions tangible, empathy, reliability, responsiveness and assurance with simulthan and partial on general patient satisfaction at the RSIA Husada Bunda Salo Sub-District Kampar District. Types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. Sampling is done accidental sampling method as many is 100 families of general patients are hospitalized at RSIA Husada Bunda Salo Sub-District Kampar District. Based on the simulthan test results, the variable of tangible, empathy, reliability, responsiveness and assurance have a significant effect on general patient satisfaction at the RSIA Husada Bunda Salo Sub-District Kampar District. While based on the partial test results, the variable of tangible, empathy, reliability, responsiveness and assurance have a significant of individual effect on general patient satisfaction at the RSIA Husada Bunda Salo Sub-District Kampar District. The closeness of the relationship that occurs between the atractiveness tangible, empathy, reliability, responsiveness and assurance on the patient satisfaction at the RSIA Husada Bunda Salo Sub-District Kampar is very strong with a correlation coefficient R of 86,0%. While contribution of independent variables to the dependent variables is equual to 72,9% .

THE EFFECT OF BRAND IMAGE ON DECISIONS PURCHASE OF YAMAHA NMAX MOTORCYCLES IN MAHKOTA MOTOR BANGKINANG KOTA Renaldi Putra; Supardi Supardi; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 3 No 2 (2021): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine the effect of brand image on purchasing decisions for Yamaha NMax motorbikes at Mahkota Motor Bangkinang Kota. Population of this study were customers of Yamaha NMax motorbikes at Yamaha Mahkota Motor Bangkinang Kota Dealer. The sample was carried out by purposive sampling method so that the sample in this study became 60 customers. The data collection techniques used were questionnaires and research files. The data analysis technique used is simple linear regression analysis. Based on the results of the study, it can be concluded that brand image has an effect on purchasing decisions. There is a strong relationship between brand image and purchasing decisions and the contribution of the independent variable to the dependent variable is 69.0%.

The effect of brand trust and store atmosphere on customer loyalty PT. Rotte Variety of Taste Branch Delima Panam Pekanbaru Dara Dita Pahlewi; Zulher Zulher; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 1 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This research aims to determine brand trust and store atmosphere on customer loyalty at PT. The rotte is like the taste of the Pekanbaru Panam Pomegranate Branch. the types and sources of data used in this study are primary data and secondary data, on the other hand the method of retrieval of this information is by using questionnaires, file research, observations, and interviews, the analysis used in this study is multiple linear analysis with the number of respondents as many as 96 people, The hypothesis is carried out with and t. Based on the results of the study, it can be opened if simultaneously brand trust and store atmosphere affect customer loyalty, while partially testing brand trust and store atmosphere based on customer loyalty, the closeness between the variables independently of the variables ensures that it is very strong with the contribution of the independent variable to the variable is 67.5%

THE INFLUENCE OF BRAND TRUST AND PRICES ON PRENDJAK TEA BAG PURCHASE DECISION (Case Study of Liza Department Store Bangkinang City) Rinaldi Rinaldi; Zulher Zulher; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 2 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine the effect of Brand Trust and price on purchasing decisions, the analysis used in this study is multiple linear analysis. The population in this study is all consumers, totaling 96 people at Liza Toserba Bangkinang City. unknown population. Data collection techniques used are questionnaires, research files and interviews. Hypothesis testing was carried out with the F test and t test. Based on the results of the study, it can be concluded that simultaneously Brand Trust and Price affect purchasing decisions, while the partial test of Brand Trust has an effect on purchasing decisions, the close relationship between the independent variables and the dependent variable is very strong with the contribution the independent variable to the dependent variable is 63.5%. The results of this analysis indicate that Brand Trust and Price have a significant simultaneous and partial effect on purchasing decisions for The Celup Prendjak Case Study of Liza Department Store Bangkinang City.

Co-Authors Amri Qadar Arman Auzar Ali Dara Dita Pahlewi Desmawati Desmawati Dini Nursyada Doddy Audi Sandra Elen Novita Hendrizal Hendrizal Librina Tria Putri Librina Tria Putri Mustafa Kamal Norawati, Suarni Putri Mirnasari Renaldi Putra Rian Yunaldi Rinaldi Rinaldi Rosdianti Rosdianti Samsurijal Hasan Supardi Supardi Tamrin Tamrin Winardo Winardo Yola Alwitri Zamhir Basem Zulher Zulher

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