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All Journal Jurnal Tepak Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan eCo-Fin Jurnal Riset Manajemen Indonesia Jotika Journal in Management and Entrepreneurship
Litra Diantara
Sekolah Tinggi Ilmu Ekonomi Bangkinang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PELATIHAN PENINGKATAN PENGETAHUAN TENTANG PENTINGNYA INOVASI DAN NETWORKING DALAM MENJALANKAN USAHA BAGI UMKM WANITA DI BANGKINANG KOTA KABUPATEN KAMPAR Librina Tria Putri; Litra Diantara; Hendrizal Hendrizal; Mustafa Kamal; Auzar Ali; Amri Qadar
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol 7 No 2 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v7i2.1453

Abstract

Seiring dengan pekembangan jaman, semakin banyak wanita yang berwirausaha, jika dahulu wanita dianggap lebih pantas menjadi ibu rumah tangga, tetapi telah banyak wanita yang membuktikan bahwa mereka pantas dan layak sejajar dengan pria. Dalam menjalankan usaha agar mampu bertahan dipasar maka wirausaha hendaknya mampu melakukan Inovasi dan memiliki kreatifitas yang tinggi hal ini juga harus dilakukan oleh wirausaha wanita dalam melakukan kegiatan bisnis. Dengan mengembangkan produk atau layanan yang lebih baik, lebih efektif, atau lebih memuaskan, mereka dapat meningkatkan tingkat kepuasan pelanggan dan membangun hubungan jangka panjang yang kuat. Jaringan (networking) juga memungkinkan wirausaha wanita untuk menemukan mentor atau role model yang dapat memberikan panduan, inspirasi, dan dukungan dalam menghadapi tantangan dalam bisnis. Melalui interaksi dengan orang-orang yang telah berhasil dalam bidang yang sama atau serupa, mereka dapat belajar dari pengalaman dan pemikiran mereka, serta mendapatkan dorongan untuk tumbuh dan berkembang. Abstrak : Wirausaha Wanita; Inovasi; Jaringan Bisnis; Networking
PENGARUH DISPLAY, PROMOSI MEDIA SOSIAL DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA IVO FASHION BANGKINANG KOTA Putri Mirnasari; Librina Tria Putri; Litra Diantara
Jotika Journal In Management and Entrepreneurship Vol. 3 No. 1 (2023): Agustus
Publisher : Jotika English and Education Center

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh baik secara parsial maupun simultan dari variabel Display, Promosi Media Sosial dan Lokasi Terhadap Keputusan Pembelian. Data yang digunakan dalam penelitian ini merupakan data primer dan data sekunder, yang diperoleh dengan metode kuesioner, wawancara dan dokumentasi. Sampel yang digunakan untuk meguji hipotesis sebanyak 90 pelanggan, pengambilan sampel dilakukan dengan menggunakan Insidental Sampling. Alat analisa data digunakan model regresi linear berganda, sedangakan pengujian hipotesis dilakukan dengan Uji F dan Uji t pada alhpa lima persen. Berdasarkan hasil penelitian disimpulkan bahwa variabel Display, Promosi Media Sosial dan Lokasi Berpengaruh signifikan secara simultan dan parsial terhadap Keputusan Pembelian. Koefisien Korelasi (R) diperoleh sebesar 0.804, artinya terdapat hubungan erat antara variabel Display, Promosi Media Sosial dan Lokasi dengan Keputusan Pembelian. Selanjutnya kontribusi variabel Display, Promosi Media Sosial dan Lokasi Terhadap Keputusan Pembelian sebesar 74,3%, sedangkan sisanya sebesar 25,7% dipengaruhi oleh faktor lain diluar model.
THE EFFECT OF LEADERSHIP AND DISCIPLINE TYPE ON EMPLOYEE PERFORMANCE IN STATISTIC CENTER AGENCY KAMPAR REGENCY Winardo Winardo; Zamhir Basem; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 4 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55768/jrmi.v4i4.108

Abstract

This study aims to determine the effect of the type of leadership and discipline on employee performance at the Central Bureau of Statistics of Kampar Regency. The population in this study were all employees at the Central Bureau of Statistics of Kampar Regency. The sample of this study used a saturated sampling technique (census), namely 31 employees at the Central Bureau of Statistics, Kampar Regency. The data collection techniques used were questionnaires and research files. The data analysis technique used is multiple linear regression analysis with a significant level (α) of 0.05. The results of this study concluded that the type of leadership and discipline simultaneously had a significant influence on employee performance, with a significant value less than 0.05. The results of the analysis of this study indicate that discipline has a partially significant effect on employee performance at the Central Bureau of Statistics of Kampar Regency. The contribution of the independent variable to the dependent variable is very strong.
THE EFFECT OF SOCIAL MEDIA AND TRUST ON PURCHASE DECISION FOR HANDBODY SCARLETT IN KAMPAR REGENCY Dini Nursyada; Zamhir Basem; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 4 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55768/jrmi.v4i4.111

Abstract

This study aims to determine the effect of social media and trust on the decision to buy a scarlet handbody in Kampar Regency, namely the cheerful cosmetics shop, the cosmetic blessings and the cosmetic fatma. The sample in this study were all customers who bought Scarlett handbody products at the cosmetic shop, amounting to 100 customers. The data collection techniques used were questionnaires and research files. The data analysis technique used is multiple linear regression analysis with a significant level (α) of 0.05. Simultaneously, social media and truts have an effect on purchasing decisions, based on the partial test results, social media have an effect on purchasing decisions, while trust has no effect on customer purchasing decisions. The closeness of the relationship of the independent variable to the dependent variable is very strong with the contribution of the independent variable to the fixed variable which is 73.0%.
ESTABLISHMENT OF BRAND ENGAGEMENT TO CUSTOMERS OF BEAUTIFUL HOMES IN THE CITY OF BANGKINANG THROUGH BRAND POSTS ON SOCIAL MEDIA Rosdianti Rosdianti; Samsurijal Hasan; Litra Diantara
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

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Abstract

One of the marketing activities for beauty services is promotion. The promotional activities carried out by the beauty service house are expected to be able to market according to the principles of marketing beauty services that are in accordance with facts, are honest, informative and educational. Promotion, which is one of the marketing activities for beauty services, is one form of advertising, which can be done through conventional media and digital media. To expand its reach in marketing beauty services, digital media can be used, one of which is through social media. Rumah Cantik Nitri in Bangkinang City has limited use of social media for promotional activities. Meanwhile, the target market is a community that is familiar with social media. Furthermore, the official Fecebook and Instagram of Rumah Cantik Nitri have not been managed professionally so that they have not made a significant contribution to the marketing performance of these services. The objects in this study are brand posts, comments, replies, the number of likes and shares that occur on social media accounts Facebook and Instagram owned by Rumah Cantik Nitiri in Bangkinang City. Rumah Cantik Nitri, in terms of utilizing social media channels, prioritizes Instagram and Facebook as information media and interacts with consumers and does more neutral brand posts and uses them as online customer care media with a very fast response. At Rumah Cantik Nitri, the social media that is most capable of generating brand engagement is Instagram social media. This can be seen from consumer responses in the form of product reviews and user generated content with the highest number compared to other social media because the interactions that occur are more active than other social media. Brand engagement created at Rumah Cantik Nitri, brand posts that are posted are still at the stage of attracting attention (awareness) by creating an informational brand post which aims to introduce beauty services to attract more users by following their social media.
Co-Authors Amri Qadar Arman Auzar Ali Dara Dita Pahlewi Desmawati Desmawati Dini Nursyada Doddy Audi Sandra Elen Novita Hendrizal Hendrizal Librina Tria Putri Librina Tria Putri Mustafa Kamal Norawati, Suarni Putri Mirnasari Renaldi Putra Rian Yunaldi Rinaldi Rinaldi Rosdianti Rosdianti Samsurijal Hasan Supardi Supardi Tamrin Tamrin Winardo Winardo Yola Alwitri Zamhir Basem Zulher Zulher