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All Journal Jurnal Riset Manajemen Indonesia
Royansyah Putra
STIE Bangkinang
Economics, Econometrics & Finance

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THE EFFECT OF PRODUCT QUALITY, PRICE AND DISTRIBUTION ON THE PURCHASE DECISION OF AVIATOR BRAND BIKE (Survey of Bike Shops in Bangkinang City) Andriano Andriano; Arman Arman; Azhari Azhari; Royansyah Putra
Jurnal Riset Manajemen Indonesia Vol 4 No 1 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.853 KB) | DOI: 10.55768/jrmi.v4i1.98

Abstract

This study aims to determine the effect of product quality, price and distribution simultaneously and partially on the purchasing decision of bike aviator (Survey at a bicycle shop in Bangkinang city). The types and sources of data used in this study are primary data and secondary data, while the data collection technique is using questionnaires, research files, observations, the analysis used in this study is multiple linear analysis with a sample of 100 people. The sample collection technique is by using accidental sampling technique. Based on the results of simultaneous tests, product quality, price and distribution variables have a joint effect on purchasing decisions for aviator brand bicycles (a survey at bicycle shops in Bangkinang Kota), while based on a partial test, product quality, price and distribution variables have been shown to have a significant effect on their own. -self to the decision to purchase an aviator brand bicycle (a survey at a bicycle shop in Bangkinang City, the closeness of the relationship that occurs between the variables of product quality, price and distribution on purchasing decisions is very strong. Meanwhile, the contribution of the independent variable to the dependent variable is 78.90%
THE EFFECT OF PRODUCT AVAILABILITY, SELLING PRICE AND SERVICE ON THE PURCHASE DECISION OF SEMEN PADANG PRODUCTS AT REZA BUILDING SHOP IN AIRTIRIS Diki Jandri; Auzar Ali; Muhammad Salis; Royansyah Putra
Jurnal Riset Manajemen Indonesia Vol 4 No 2 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.158 KB) | DOI: 10.55768/jrmi.v4i2.132

Abstract

This study aims to determine how the influence of product availability, selling price and service simultaneously and partially on the purchasing decisions of Padang cement products at the Reza Bangunan Store in Airtiris. The population in this study were all consumers recorded in July 2021, namely as many as 247 consumers. The sample in this study was determined using the Slovin formula so that as many as 71 respondents were obtained. Data analysis was performed using multiple linear regression model. Based on the results of simultaneous hypothesis testing, the variables of product availability, selling price and service are proven to have a joint effect on purchasing decisions for Padang cement products at the Reza Bangunan Store in Airtiris. Based on the results of partial hypothesis testing, the variables of product availability, selling price and service are proven to have an individual effect on the purchasing decision of Padang cement products at the Reza Bangunan Store in Airtiris, with the service variable as the dominant variable that influences purchasing decisions. The close relationship between the variables of product availability, selling price and service on purchasing decisions is very strong with a correlation coefficient (R) of 95.8%. While the contribution of product availability, selling prices and services to purchasing decisions is 91.5% while the remaining 8.5% is influenced by other variables not examined in this study.
Co-Authors Andriano Andriano Arman Auzar Ali Azhari Azhari Diki Jandri Muhammad Salis