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All Journal Jurnal Penyuluhan Cakrawala Pendidikan E-Journal of Tourism Sosiohumaniora JURNAL DESTINASI PARIWISATA Jurnal Ilmu Sosial dan Humaniora Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism Jurnal Wilayah dan Lingkungan Masyarakat, Kebudayaan dan Politik Journal of Regional and Rural Development Planning Jurnal Pariwisata Terapan Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia PUSAKA: Journal of Tourism, Hospitality, Travel and Business Event Journal of Mandalika Review International Journal of Sustainable Competitiveness on Tourism Jurnal Kepariwisataan (JK)
Ilham Junaid
Politeknik Pariwisata Makassar
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Journal : International Journal of Sustainable Competitiveness on Tourism

 1 
Opportunities and Challenges of Tourism Micro-Business ‘Dried Fish’ in Barru Regency: Push and Pull Factors Perspective Ilham Junaid
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 02 (2022): NUMBER TWO
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i02.870

Abstract

Tourism is only seen in macro businesses, whereas micro-businesses tend not to attract tourism stakeholders' attention. There are limited studies on the opportunities and challenges of tourism micro-business, especially those related to managing dried or salted fish. This study aims to 1) identify opportunities and challenges in managing the micro-business of dried fish; 2) analyse the sustainability factors of the micro-business of dried fish in the context of tourism; 3) propose a tourism micro-business management strategy. This study employs a qualitative approach by conducting field visits at dried fish sales locations in Barru regency in August and September 2022. The study reveals that the micro-business opportunity of dried fish could be an education-based tourism product. Educational tourism provides opportunities for tourists to learn about fishery products, the management of dried fish products, and sales to consumption by tourists. The challenges of micro-business are; managing and selling dried fish with the principles of hygiene and sanitation, decreasing sales, fish product packaging, understanding customer service; providing information on dried fish products; and product innovation. The decreasing number of dried fish sales can affect the sustainability of the dried fish micro business. Therefore, the stakeholders' role can help sustain the dried fish micro-business. This study proposes approaches for tourism micro-business management on the perspective of push and pull factors. Academics use the concept of push and pull factors in assessing tourist motivation. However, push and pull factors are also helpful in analysing micro-business management in the tourism sector.
Co-Authors ALYA CIPTANING RUM Andi Fikanisa Fiarta Andi Nur Fauziah Andi Nur Fauziah Andi Ruri Rudansy Aristisia Said Dewi Andriani Dewi Andriani ERICK, JILL AURORA Gavrilla Kezia Ang Hamsu Hanafi Hamsu Hanafi Hamsu Hanafi Herman Herman Herry Rachmat Widjadja Herry Rachmat Widjaja Jaya, Risman JILL AURORA ERICK Maryam Yusuf MONALISA JULIAN RABA Muhammad Arfin Muhammad Salim Muhammad Dzakwan Mufadhdhal Ilham Muhammad Dzakwan Mufadhdhal Ilham Muhammad Yusuf Saharuna Nur Fauziah, Andi Nur Salam Nur Salam Putri Rizkiyah RABA, MONALISA JULIAN Rika Lisa Riani Risman Jaya Rizkiyah, Putri Rudansy, Andi Ruri RUM, ALYA CIPTANING Surayyal Hizmi Wa Ode Dewi Yusuf, Maryam