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Tirta Yoga
Universitas Tribhuana Tunggadewi
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Hexagro

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STRATEGY DIGITAL MARKETING AND SUCCESS IN FARMING PLANT CACTUS AND PEPEROMIA AT PT. GRAHA MITRATAMA INNOVASI Tirta Yoga; Eri Yusnita Arvianti; Dyanasari Dyanasari
Jurnal Hexagro Vol. 8 No. 1 (2024): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v8i1.1291

Abstract

This research discussed the implementation of digital marketing in cultivating cacti and peperomia plants and its impact on business success. Digital marketing has become essential in promoting cacti and peperomia plants through digital platforms. The research methodology employed in this study includes surveys, interviews, statistical data analysis, case studies, and content observation and analysis. The research findings indicate that digital marketing can enhance brand awareness by creating websites, blogs, and social media platforms that provide comprehensive information about cacti and peperomia plants. Additionally, paid advertising strategies on social media and search engines enable precise market targeting and improve advertising expenditure efficiency. Implementing digital marketing also contributes to the increase in online sales through online stores or marketplaces. Discount and particular promotion strategies prove to be effective in attracting buyer interest and driving conversions. By leveraging SEO strategies, monitoring customer reviews, providing educational content, and using features like live streaming and webinars, cacti and peperomia plant cultivation can successfully implement digital marketing.
Co-Authors Acep Fatchuroji Agustina Shinta Agustina Shinta Agustina Shinta Hartati Wahyuningtyas Ambo Paerah Bambang Hermanto Cahyo Sasmito Djoko Koestiono Djoko Koestiono Djoko Koestiono Dyanasari Dyanasari Efi Endang Dwi Setyorini Eri Yusnita Arvianti Frans Sudirjo Haqibul Mujib Harlen Silalahi Heru Santoso Hadi Subagyo Lina Indrawati Loso Judijanto Nyimas Yanqoritha Pahenra Pahenra Satya Darmayani Supiati Supiati Wulandari, Sri Hariani Eko Yulistiyono, Agus Zaianal Efendi Hasibuan